Tag Archives: ANC youth league

voting special: celebrity endorsement of the year

Love is free, yall.

Love is free, y'all.

you gotta give it to Nando’s. they took on the nation’s most notorious stand-up comedian, Julius Malema, and he, very predictably, just couldn’t keep his mouth shut. in his threats and tyrades he’s come up with some of the raddest viral material. it’s the kind of stuff you just can’t write. it’s amazing. check this out:

“If Nando’s does not withdraw the adverts, the ANCYL will mobilise the people of South Africa to take militant action against Nando’s and anything associated with Nando’s.” – the ANC League of Extraordinary Youthgentlemen

it’s just too good. this is the kind of name drop most brands can only DREAM about getting in their wildest brandy dreams. and it gets better. they even use the word ‘instruct‘ – totally awesome:

“While awaiting the legal advice, the ANCYL instructs the Nando’s company and those who did the advertisement to promptly withdraw the advert from all television screens and radio channels.” – ANC League Of Extraordinary Youths.

this – my friends – is groundbreaking advertising. this campaign deserves the Grand Black Clio Lion Loerie Eagle Prix best use of PR / social media / digital / tv / integrated / craft / viral / radness / tactical / extreme LOL category.

Nandos 4 EVA.

Nando's 4 EVA.

I hope the agency is getting their Loerie Stage Gimmick together. Would suck to win this big and be unprepared to do something zany and memorable on stage. Now’s your chance to introduce your personal creative brands to the industry – don’t be shy now.


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Are you there Standard Bank / Nike / American Swiss / Pick ‘n Pay / Woolworths / Gucci / Hunter’s Dry / True Religion / Apple? it’s me, Alex.

Dear Core Portfolio Of Lifestyle Brands that factor me into your marketing strats,

I feel a little lost. I have come to you seeking guidance in a difficult time. I feel very alone, and I have tough decisions to make, and chewy issues, and I need ur guidance. I will outline my problems and use some graphs to help you understand.

What should I be doing with my life? I am at the tender age where I go from falling in the 18 – 24 demographic to the 25 – 30 demographic. I am not sure what I should be wearing / doing with my free time / which magazines I should be reading / which websites I should be reading / which TV stations I should be watching / which ads I should be consuming / which bank I should be using / which cellphone network will give me the most bundled benefits. It’s all very confusing for me. Can you maybe send me a copy of the 25 Year-Old White Girl LSM 8-10 Manual so I can photocopy this phase in my life? I’ll basically buy whatever you tell me to, Core Portfolio Of Lifestyle Brands, but you gotta speak to me.

Who am I? Why am I here? What is my purchasing purpose?

Who am I? Why am I here? What is my purchasing purpose?

What should my income be? What should I be doing for a living? Am I in a lucrative career? What should I be drinking? I feel lost, Lifestyle Brands. What is my Corporate Identity? What should my logo be? What should my facebook status (payoff line) read?

Dear God Brand pls send me a t-shirt angel kthnks bye.

Dear Lifestyle Brands Please help me define myself as interesting, unique and 'going places'. Maybe give me a t-shirt or something. I feel like t-shirts do a good job of telling ppl who i am.

Yesterday I went to the bank and they told me the only difference between their card packages was the price and the colour of the cards. Help me, Core Portfolio Of Lifestyle Brands. I really want a White Gold Platinum Black Dining Express Club  Card but I will have to pay more in card fees. Why is the world like this? Life is so unfair.

Graph explaining unfairness of life.

Graph explaining unfairness of life.

Dear Core Portfolio Of Lifestyle Brands, why is there war in Iraq? Is it because George Bush opened a new Nike Sweatshop there? Why did that man slash all those babies in Belgium? Was it because his mom put him in Pampers not Cuddlers when he was little? Why do we have to keep reading articles about Julius Malema? Is he a ‘subliminal ambassador’ for MacDonald’s? Is it because he wears really pointy shoes from Spitz, making him ‘highly quotable’?

Julius Malema, head of the ANC Youth League.

Julius Malema, head of the ANC Youth League.

Core Portfolio Of Lifestyle Brands, I know some people don’t believe in you. But I believe in you. I need you. I need you to tell me who I am based on what I should buy and where I fall into your marketing strategies. I will do whatever you say. Your love is all-embracing. Keep it real.

Alex

PS. I can’t be reached through TV ads and I don’t read magazines, and I will defriend you if you SMS me, so do something real amazing to catch my attention. Free stuff is prob your best bet. Cool.