Tag Archives: bizcommunity

new Loerie Awards location

the agency xmas party sucked a lot of my attention up this past week. didn’t even find time to comment on the Loerie Awards announcing its new venue, namely The Good Hope Centre in Cape Town. love the GHC. it’s this big, bulbous tuber of a building in the middle of the inner city Cape Town ganglands. i know it well, because i attended the Red & Yellow School of Advertising, which was right across the road. this one time, an art director’s VW Beetle got petrol-bombed, for realz. the area has that kind of eccentric charm.

Still looking for a stage gimmick for Loeries. Been thinking hard about learning a Silly Walk. Worried now that the awards are in Woodstock, a gangster might mistake my Silly Walk for a Nokia 3310 and shoot me.

Still looking for a stage gimmick for Loeries. Been thinking hard about learning a Silly Walk. Worried now that the awards are in Woodstock, a gangster might drive past and mistake my Silly Walk for a Nokia 3310 and shoot me.

bizcommunity calls the area the East City Precinct. gotta love marketers. they know how to make you feel like you’re living in New York, even though you didn’t win the Green Card Lottery because you’re a pragmatic person who doesn’t believe in luck and didn’t even enter. i also like how they acknowledge that the GHC isn’t in the best of states by stating that “The Good Hope Centre has been somewhat forgotten in Cape Town and we feel this is a perfect challenge for the Loeries.”

I like an awards show that likes a challenge.

I also like an awards show that starts an industry comment war just to get more publicity. Go Bizcommunity. Some memorable moments from the 2008 Loeries Comment War (prob gonna be in a cinema any day now with Andrew Human played by Matt Damon):

“The venue is a gravel-clad apartheid silo in the midst of one of the City’s bleakest precincts, with a comfort factor of zero and acoustics to match.” – anon

( I never noticed the gravel-cladding but now that they mention it… silly archis. you know how those archis like to ‘play and experiment with different textures and materials’ on their buildings. gotta let them make mistakes, you know. )

“Good move. Cape Town’s the place. Just make sure to lose the Margate skankiness and create some sexy, glamour. At least now I can wear some killer heels and not worry about walking up all those stairs in Margate!!” – Adbabe

(Yes. Killer heels are very important. Not so much for me to wear, but for me to contrast my Converse + Ballgown outfit against. Am glad Adbabe is sticking up for sexy, glamour. There is not enough sexy, glamour in advertising. Sometimes wish i worked in the Sexy,Glamour industry..*sigh*)

“ad babe is a fatty! true story.” ifeltadbabesfatboob

(A very meaningful comment. Makes me consider whether I’ve left the world a better place than i came into it. Makes me wonder whether I filled the world with love or not. makes me wonder what Adbabe’s boobs feel like. soft.)

Just down the road from Ogilvy…yay. From a 2 hour plane ride – to a 2 minute walk from Ogilvy. Thanks for killing the adventure.” – Boo

(A very, very legitimate point. At least the GHC is a 5 minute drive from my place of work and residence. At least I will be able to listen to a full Britney Spears track on the way there and get myself into dancey-dancey-PR-slut mode. I feel for the guys at Ogilvy. Hey anyone wanna have pre-drinks at Peddlar’s on the Bend in Constantia? That way it will take 30 minutes to get The Loeries and we can pretend we’re driving across the Eastern Cape / KZN border. Just a thought.)

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Better start thinking about some clever tactical medium executions. Pressures on for all the Cape Town agencies. Wonder if you can draw parallels between how many bullet holes you get in ur rental car and how many Grand Prixes you win in one night. Must be meaningful and disruptive. Must catch the consumer when they least expect it.

Better start thinking about some 'clever tactical medium executions'. Pressure's on for all the Cape Town agencies. Wonder if you can draw parallels between how many bullet holes you get in ur rental car and how many Grand Prixes you win in one night. Must be meaningful and disruptive. Must catch the cynical advertising consumer when they least expect it.

the desire to be great. some people have it. some people don’t.

i’m one of those people. i cried on the eve of my 21st because i hadn’t been made a creative director yet and that meant i could no longer be an advertising child prodigy. 21 is the age limit for child prodigy. i hadn’t even finished red and yellow when i was 21. shouldn’ t have taken that gap year working at gandalf’s and chatting up goths for tips. feel like i’ve been wasting my life.

Dont want to be just another accordion-playing brick in the wall yulle.

Don't want to be just another accordion-playing brick in the wall y'ulle.

my next life aim is to get into the advertising hall of fame before the age of 26. the advertising hall of fame really does exist, and it glorifies people for doing things like ‘being an exceptional 30 second radio writer’ and ‘being an art director who does his own kerning’. things i could be immortalised for include ‘being really good at powerpoint’ or ‘being really into the internet therefore able to tell clients how to start groups on facebook’. thing is i’m not sure i want those descriptors next to my name. i don’t feel like they differentiate my personal brand from that of copywriters who have gone before me, and who will no doubt come after me.

Need to differentiate myself. Need people to know who i am. Need people to really get me. Need them to know that i am an exceptional human being inside, that I am not just another copywriter. Need people to know how special I am.

Need to differentiate myself. Need people to know who i am. Need people to really get me. Need them to know that i am an exceptional human being inside, that I am not just another copywriter. Need people to know how special I am.

been thinking that to get into the advertising hall of fame, and not have that sick empty feeling once the party thrown in my honour is over, would be to do or be something or someone really meaningful within the industry. someone like the person who writes FIRST! first on every single article on bizcommunity. or maybe i could be the girl who has dated every male creative director in cape town. although maybe that’s not very impressive because most CDs in cape town aren’t very discriminating, and also they are a little desperate because their wives left them after they screwed some little PR floozy, and all those drugs have left their skin saggy, red and dehydrated and the only girls who will actually still look at them are misdirected, disillusioned juniors / interns and fiercely ambitious creatives such as myself.

whoa. i started that last sentence when i was 12 and kept it going right up until now.

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THREAT ALERT: just watched the skandalous BBDO sex tape. i heard the guy who filmed the creatives having sex has been fired. the chick bounces her bum up and down a lot. kind of glad the roast chicken is there. non-retouched genitals never look good. do you think she’s a strong contender for an advertising hall of fame award? should i be worried? like i twittered to another copywriter a little early, i think this sex tape is a bit lame because i’m sure some other agency already did a sex tape. and i think we can all agree that the sex tape idea, much like half the work that won at Loeries this year, was a copy of an idea the creatives involved saw on the internet. when will ppl learn that copycats always get found out.

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just got reminded of something Brian Searle-Tripp said to me and my copywriter back when i was still an art director at the red and yellow school of hogwarts:

“Do you know what your ad has in common with pussy? It should never be seen under a bright light.”

I guess now we know why BST got into the hall of fame. sigh. i need some good quotes. gonna start generating quotes under my own name instead of hiding behind the advertising greats, Bill Bernback and David Ogilvie. Think i need to focus more on where my personal brand is and where it’s going for a bit. think i need to start making my own logo bigger, if you know what i’m saying?

Need to walk the walk. Need to talk my talk.

Need to walk the walk. Need to talk my talk.