on friday we all got chased out of the studio and told to meet at a door on the side of the Newlands Rugby Stadium. for those of you who abhorr rugby as much as myself, this was a bit like being told to meet at the Red Door in Woodstock. not that i know what the Red Door is. maybe it was Yellow Door?
Mallix: above the rules.
anyway, we were taken into the bowels of Newlands, and treated to a career peptalk that went something like, Work Harder, Win More Awards, Make Ideas That People Notice, Win More Awards. which got us all really inspired, so we ran out onto the field and practised our ambition lunges:
Ambition lunges are a very if not THE most important part of your workout, so be sure to factor them into your training schedule.
fair enough. What i enjoyed most was being exposed to what the JDR Creative Directors believe to be legendary work. all too often you get used to work getting bombed or approved, but you don’t really know what appeals to the people approving your work. Jo showed us a lot of fashion-related ideas. Ross showed us some of the old Musica work, which was simple but great. And Livio showed us this really long video about Ferrari… (No he di’nt!) Yes, he did.
Random picture of rugby stadium so you can pretend you were there.
once we’d been inspired, we were all tasked with brainstorming a billboard for Hyundai, along the lines of 2010 if we felt so inclined. watching a bunch of indoorsy creative types pitter-pattering-cigarette-puffering around an empty rugby stadium did bring the LOLs a bit. then, we all painted our ideas up on a giant canvas that was set up inside.
Pushed to our limits by the introduction of unconventional scamping media.
Our staid ways of conveying ideas are obliterated as we adjust to this new way of communicating with those judging our work.
Jarred gets fully into it while everyone else gets into the butternut samoosas.
Good times, good times.
Posted in advertising, cars, creatives, innovation, office fun, people i work with, The Loerie Awards
Tagged advertising agency, alex van tonder, awards, brainstorm, canvas, Cape Town, corporate, creative excellence, D&AD, fun, insider, inspiration, jo thomas, livio tronchin, loeries, mybrandedlife, newlands, painting, pep talk, ross chowles, rugby stadium, south africa, team building, the jupiter drawing room, winning awards, work, yellow pencil
we do some fantastic work with brands that want consumer input right from New Product Development stage through to marketing, and our latest project took Priscilla and I to Joburg, Pretoria and Durban. I love working on projects like these because it means getting to meet all the crazy cool people in our grass network, and actually spend time with them while still getting creative on some very forward thinking brands.
here’s one of our grasses at our Cape Town session:
and this is at Bean Bag Bohemia in Durban
i don’t have very many other photos because i was running the sessions but i’ll be getting more from our photographer.
Posted in Cape Town, collaborations, consumer, consumer collaboration, design, innovation, instant grass, johannesburg, NPD, packaging, people i work with, Pretoria, SA cool kids, youth
Tagged adidas neon, agency, alex, bean bag bohemia, brainstorm, Cape Town, colab, consumer collaboration, creative, durban, florida road, instant grass, joburg, mybrandedlife, new product development, paintings, Pretoria, priscilla, south africa