Tag Archives: branded giveaways

Movie Night y’als!

Sometimes, in this weird world just filled with people looking to ‘take down your personal brand’ a little light shines in the darkness (via an email Subject: Delivery at Reception. ta). And the delivery turns out to be a box of DVDs, some of which were designed specifically for OCD home-consumption (for eg. Flashdance starring Jennifer Beale as “Alex Owens” in the 1983 hit). Did y’als know I was born in 1983? I haven’t even watched Flashdance. I have a feeling (What a feeling!) it’s gonna change my (branded) life 4 eva y’als.

What. A. Feeling. Y. 'ulz.

 

But that’s  not all. Cleverly, there were a selection of movies, each ‘strategically chosen to represent the core values that represent the Women’s Health brand and how it relates 2 its consumers via demonstrating its relevance via each movie strategically chosen to represent the core values that represent the Women’s Health brand and how it relates 2 its consumers via demonstrating its relevance via each movie strategically chosen to represent the core values that represent the Women’s Health brand and how it relates 2 its consumers via

Whoa

Did you see wha just happened there?

UR brand 4 eva

I just made an infinity loop with a positioning statement leading into a USP. I am basically an “Ad Escher bro” “trapped in a never-ending world of targeted touchpoints”. Jees Y’als. Thought this post was gonna be about something simple, like MOVIES. Welcome 2 da night train bros.

Can almost smell this y'ulz

Back to the point: yesterday the heavens opened and the skies rained down

Movies y'als!

Super amped about all this. Not kidding when I say the only one of these I’ve actually seen is The Notebook & Something About Mary (1983 remember…) basically had a life-changing experience last night when I watched Breakfast At Tiffany’s and I found out the lead character is a ‘lady of the night’ – did y’als know that? Thought it ironic that an image of a woman who has ‘become synonymous with class’ is actually a ‘portrait of a prozzie bro’. Love the world y’ulz, always filled with surprisies!

Anyways just wanted 2 say thanks to Woman’s Health for the gift. Getting a box of movies was enough to make me ‘seriously consider reading your mag’ (via reading it). Actually read the whole thing and have also changed my leg routine to Backwards Thigh Extensions over Lunges & Squats which is what I have been doing to keep my thighs in Beyonce, all based on the nifty tear-outs. Thanks y’als. Thanks thanks.

Thanks

Thanks

Thanks thanks thanks (via tangling my hand up in my shirt while blogging this)



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last blog before holidays.

ah, at last. i’ve had a great 2 month re-baptism back into King James, but end of year fever has hit me hard and truth be told i cannot get out into the sunshine fast enough. just want to pick up a good book and secure a spot for myself next to a pool and not.move.for.17.days.straight.

it’s been a good year for accomplishing things. i was thinking about new year’s resolutions and all that last night, and i see my usual list is substantially shorter. i mean, who actually achieves new year’s resolutions? apparently i do. here’s what i did this year:

i got to know and love Joburg. it’s been one of my goals to live there since i started red and yellow, where i met a bunch of cool people who are all from Joburg.in fact, almost everyone whom i like immediately is from joburg. figures.

i quit smoking. yes, i really did. and that’s no mean feat. 6 months ago i was ploughing my wheezy way through just under a box of Marlboro Lights a day. today, i’ve been smoke-free since August. i won’t lie – it wasn’t easy. but i had an amazingly supportive boyfriend to hold me while i cried (there was a lot of crying, because smokers use smoking to stop themselves feeling uncomfortable emotions). he also quit smoking while i was quitting, to make it that little bit easier. so thank you, Rei. you really did help.

i started running. along with quitting smoking, this must be my proudest achievement. 6 months ago, i used to walk around saying things like ‘No running unless it’s absolutely necessary”. I called myself a ‘swimmer’ and said ‘my body is not built for running‘ and ‘it hurts my knees’. These were all just excuses. Slowly, little by little,  i went from running for 2 minutes at a time and 10 minutes in total to running 15 minutes at a time and 40 minutes in total. i bought running shoes and i tossed my iPod, because running is a form of meditation that deserves your full concentration. these days, i feel like half a person if i do not run in the morning. i get up at 5.30 and i go to bed at midnight, and i am never short of energy or optimism, purely – purely – because of running. sport of the gods, i bow down to you, and look forward to growing as a runner.

i did a triathlon. okay, so it was at the Virgin Active, and it didn’t take me longer than 24 mins, but it still feels good to be able to say, “I did a triathlon”. And i really enjoyed it, too. Thanks must go to Paige for roping me in and inspiring me to do it.

I lost 12 kgs. yes, 12 kgs. that’s 27 pounds to you, America. of course, this was a by-product of the running. but it’s given me a whole new lease on life. a lease that includes bikinis, dresses and skinny jeans. the beach is more real to me now than it ever was. i quite enjoy standing in front of the mirror, analysing my (new) tan. and it makes shopping the ultimate form of entertainment.

I left a job that made me depressed, and i found a job that brought me joy. I was then offered an even better job, so i took that, and here i am. It’s been a year of career discovery, and of facing up to my own strengths and weaknesses, and overcoming or working with the latter. There have been ups and downs, but when i look at the knowledge, experience and sense of satisfaction that i’m walking away with, I can’t complain for a second.

i went .com – yay. http://www.mybrandedlife.com brings me joy. it helps me take my job a little less seriously. it helps me take life less seriously. it gives me a tongue-in-cheek outlet with which to process life, and most importantly, i amuse myself with it.i might not have the volume perezhilton has, or his pink hair, but i have my fun. and that’s awesome.

i fell in love with someone very special. arguably one of the most important accomplishments. meeting special people is difficult. you should value the ones in your life highly.

More awesome than a turquoise tiger wearing glasses.

2008: More awesome than a turquoise tiger wearing Ray-Bans.

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What a year. I think all this achieving deserves a little celebration. A little song and dance. I’ll keep you posted.

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Happy holidays everyone.

May 2009 bring you lots of strategically aligned brand sponsorships.

May you be blessed by branded freebies at each one of your personal consumer touchpoints.

May you discover your signature scent, and combine your clothing labels in such a way that you are distinct, unique, and remarkable enough to be listed in the Sunday Times Top Brands Survey.

May you be blessed with coupons, cash-back vouchers and an array of Discovery Health partnership discounts on household appliances.

May you sing along to Vodacom’s Summer Nights like nobody’s watching.

And don’t forget to leave a Steri Stumpie out for Santa.

Peace, love and allusions to meaningful Coldplay lyrics that double up as a life-anthem,

Alex

May it be rad like a flaming skull dude who is powerful.

Here's to 2009: May it be rad like a flaming skull dude who is rad.

PS. I’m going to be offline until 5th January. Even living breathing brands need holidays too. But i will be sustaining the microblog by tweeting here. Because tweeting isn’t cheating. xxxx

the old ‘make a giant shoe’ trick. works every time.

it’s summer, which means it’s summer promo season, and i thought i’d share with you the first of the promos to catch my eye. we headed over to the neighbourgoods market on saturday at the old biscuit mill and parked right outside, blocking the entrance was this enormous high-heeled shoe.

Frightening. Makes you reconsider your priorities.

Frightening. Makes you reconsider your priorities.

i switched into consumer drive and made sure to get a side-angle shot, too. i pondered, what could this giant shoe mean? i am intrigued? and then i spotted the naughty devil ladybug logo and clicked that it was brutal fruit.

Just as big from the side. Nice, um, Comic San Serif. And whats that funny thing wrapped around its heel?

Just as big from the side. Nice, um, Comic San Serif. And what's that funny thing wrapped around its heel?

so i smsed the number. i got sent back a URL, and i opened it. i then got a bunch of pretty neon colourful messages saying things like ‘Do you want in’ and ‘Full colour is the new black’. There was some mention about some fashion parties, and then i figured i’d download some wallpaper to try and plug the emotional void in my life.

another elite branded secret society to make me feel special and valued.

Just what i need: another elite branded secret society to make me feel special and valued.

Wallpaper. This is on my phone, filling the void my iPhone left when i dropped it off the balcony of my house on Clifton 3rd.

Wallpaper. This is on my phone, filling the void my iPhone left when i dropped it off the balcony of my house on Clifton 3rd.

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Do you ever get the Fear Of Missing Out when it comes to summer promos? Summer is such a happy, bright, branded time. Sometimes i worry about getting to Clifton 3rd later than 12 because all the best summer promo giveaways might be gone by then. I’m not sure i’d be okay with summer if i didn’t get my free Cell C frisbee or my free Nivea Suntan Lotion sample that i can put in my free summer beach bag that i got free with December’s Glamour mag. I look forward to hitting the beach wearing the same free sunglasses i bought in the Elle magazine that every second girl on the beach bought. These branded freebies make me feel like i have a place, like i have a home. they make me feel a part of something bigger than myself.

Summer is not just about sunshine and swimming in the sea. Summer is about getting as much free stuff as you can from brands that save their whole BTL budget for this time of year. I resolve to make the most of this up-and-coming summer.

I WILL NOT languish by my pool when i could be reaching out to promo girls with zinc on their noses and accepting offers of sun lotion squirts by promo boys.

I WILL NOT set foot in a mall or anywhere else that requires me to pay for iced tea, suntan lotion, self-tan, moisturises, air time, lip balm or deodorant, all of which fall under the summer freebie category.

I WILL put on an accessible, happy expression that attracts promo ambassadors towards me.

I WILL pretend that i smoke when the Camel reps offer everyone on the beach free tickets to the Camel Summer Experience 3.0

I WILL roll down my window when pretty young people wave flyers at me while i’m waiting at the traffic lights, and i WILL take what they have to offer.

I WILL take their shiney flyers with attached samples and press them to my face and inhale their plastickey, gloss-printed goodness.

I WILL wipe branded fake tattoos onto pertinent parts of my body that i find at the bottom of assorted summer promo goodie packs.

And I WILL drink the free flavoured fizzy water that the Aquarelle Girls give me, even though it’s slightly warm and there’s sand in the cap.

I WILL BUY SUMMER 2008. And it will be awesome.