I’ve had a few complaints in the last week that I’m not updating enough. Well, I’ve been busy with some very important work. Like such:
Taking advantage of the first beach-friendly days of the season.
Getting out my short-shorts and working out how to use my fish-eye lens with my iPhone.
Watching my boyfriend play with his dog.
Finding the right shade of red lipstick for my complexion.
Ambushing friends’ birthday photos with peace signs.
Taking photos of friends while they are mid-sentence.
Making my friends wear this gimmicky bird-purse on their arms.
And now you know. So quit whingeing and understand that some people have to work for a living, and that we are not all living the holiday.
Posted in advertising, branding, Cape Town, consumer, free stuff, my real life, photography, popculture, retail
Tagged brands, Cape Town, edgars, live the holiday, llandudno beach, my branded life, special offer, what brands you wear say about you, work
not sure about y’ulle but i find it weird that the ANC is sueing the new party because of some lame name issue. i mean it’s not like the ANC has consulted anyone on it because if they did they would see that anyone can use the word ‘congress’ because it’s a free country. did someone run an online name check on CIPRO’s site? do we have to spend tax payer money on this? namechecks only take a few days. because i’d really prefer it if the ANC spent money on recovering all the money their departments have lost over the past year. ANC just seems like one of those CEO wives who doesn’t know how her husband makes his money so she spends it all and then next thing they’re eating dog food out the can.
of course the flip side of this is that the ANC giving all this attention to the new party which is cool, because at least people will finally see that all the ANC does is make a lot of noise about how everyone’s out to get it, and maybe people will consider voting for the new party because of all the free PR the ANC’s been giving it. looks like the new party’s smarter than anyone anticipated. great launch strategy. who’s the planning team on the new party, anyone know?
Heard the ANC is using fancy new media techniques.
srsly though guys, does anyone still have faith in the ANC?
even after everyone walked out on it? even after they keep saying all this dumb stuff in the media? even after that fat guy who works for them fell off a chair in the middle of the internet? not really feeling the ANC vibe anymore. they used to have this cool brand that was all about liberation and equal rights and now i’m getting some desperate whiffs of Microsoft. next thing you know they’ll be making cheap MP3 players and really bad ads for them that employ cheap slow motion techniques and squirting.
desperate never comes across as cool. voting for the ANC would be like dating one that ex boyfriend who tells you how he’s gonna kill himself without you. it’s just lame. it’s icky. you wish they would find someone else to obsess over so you can get on with cancelling your relationship on facebook.
The new ANC letterhead. Wonder which design agency they used. I like the bold use of colour. Shows they're an organisation that's not afraid to take design risks.
***************************SO IN ANY CASE*******************************************
would love to sit down and have a bit of a brainstorm with the new party. you know, throw around some ideas for where they see their brand going. get some mood boards up, maybe do a few logo options. i’m thinking something with a concept behind it, something that will clean up at all the awards shows. maybe we do a spot UV, maybe we do some injection molding. wonder if they’ve given any thought to what kind of impression they want their business cards to leave. i’d imagine it to be something like ‘Don’t worry, we ain’t going Zim on you, all the smart ANC people have joined us, it’s gonna be fine’ would be a good vibe for them.
don’t mind taking the job on proactively either, as long as they don’t mind me entering it into the D&AD Oneshow Loerie Eagle Awards. I mean, screw the rest of the awards shows, that’s the only one that really counts.
Sneak preview of the new ANC packaging. As you can see, they have tweaked the logo a bit, to appeal to Generation Y no doubt. Digging the new font, too.
Posted in branding, LOL, personal branding, seen around town, youth politics
Tagged ANC, ANC letterhead, appeal, brands, COPE, design, font, generation Y, launching, marketing, mybrandedlife, new party, old people eating dogfood, packaging, political party, south africa, stationery, strategy, sueing
this was spotted on a box of Dilmah by my friend and designer, Carla. take a closer look at the second frame.
Green Tea: best made when naked men stand close.
Twitter tends to yield cool stuff like this every now and again. if you’re into post secret, or group hug, or anything else to do with human truths, you should like twistori. it’s based on some of the work done by we feel fine, and depending on which emotion you click on it gives you a perpetually scrolling story made up of what people are tweeting about.
Endlessly scrolling tweets. Does the old Page Down button good.
Posted in consumer, micro marketing, online, technology
Tagged application, brands, consumer insights, human insights, human truths, love, mybrandedlife, rss, south africa, tweet, twitter, users, we feel fine
okay, i might be a million years late here, but i have just been introduced to Addictlab by a reader. From what i can tell, Addictlab is another creative gathering, except it’s got a lot more purpose than some of the stuff that’s out there. one might compare it with a property like Pecha Kucha, except it does a lot more than showcase opinions via an aggrandised brainstorm.
it has 2 sides to it: a creative side and a business side.
if you’re a creative, you sign up and put your work and inspiration on the site. depending on the needs of the active projects, you will be called upon to brainstorm and work in a freelance capacity. if you’re a business looking for a creative solution, you browse through the work that’s been done and can use what you like as reference. you then brief addictlab, and they brief their creatives, and together you come up with a solution. the solution can be anything from a first-phase brainstorm to a fully executed ad campaign to a street squad who hit the town with stencils to the development of a new product entirely. it connects brands with young, creative people who offer a very real service: they engage with your brand and make it their own. Addictlab also offers research and insight services, which makes complete sense.
i would love to see how this works in South Africa, where it seems to be now open for business. i’m signing up as we speak. watch this space.
Posted in collaborations, consumer collaboration, cool stuff i like, innovation, NPD
Tagged addictlab, better than, brands, business, consumer collaboration, creative, creative industry, freelance, generate, graffiti, hive, hub, ideas, innovation, instant grass, logo, marketing, mybrandedlife, new product, pecha kucha, product, professional, service, south african, street, workshare, youth
is for Spitfire sunglasses, who are always on the mark when it comes to providing us consumers here with up-to-date shades. retailers take note. designer labels too, the selections of which are even worse, since they still think the third world doesn’t know its fashion or read perez and therefore they supply us with 2 year old stock at premium prices. mass market retailers, why am i still seeing those big round nicole richie vibe glasses everywhere? they’re so 2006. get with the program guys. i got a few variations on this wayfarer style but these are my favs for what’s left of summer, shown here with freshly trimmed hair:
Posted in Cape Town, cool products, design, fashion, purchase process, retail, SA cool kids, shopping, small interesting brands
Tagged brands, canal walk, Cape Town, designer, fakes, haircut, kloof street, mass market, my branded life, rainbow, scar, shades, shopping, shopping centre, south africa, spitfire, sunglasses, third world, wayfarers