Tag Archives: collaboration

obama got the job and i’ve got a vision. let’s dance!

hey i know we advertising ppl live in a world of our own but did any of y’ulle hear?barack obama applied for the job of Prez of the United States of America and he got the job. pretty cool, huh?

gives me hope about my own dreams of becoming the President of the United States of America. LOL you can all probably guess that’s not reaaally my dream. like the parents of some rich hot chick in some movie said, Why would i want to waste my looks by using my brain?

This is a picture of me studying for my final exam back in college. Think it was Writing Eye Catching Billboards.

This is a picture of me studying for my final exam back in college. Think it was 'Writing Eye Catching Billboards".

Don’t worry y’ulle. There’s no danger of me using my brain any time soon. I’m very happy doing ppls nails (metaphorically speaking). I know that ppl value what i do and that i am useful and provide a service to someone, somewhere, and that’s all that matters, right?

Well…I’m not so sure anymore. You know as long as things are going badly (Southafricanland’s future president is a criminal & there’s a recession) i feel pretty okay with my lot because i can compare it too how bad things must be for other people (like any one of Jacob Zuma’s possibly HIV infected 9 wives or anyone who’s been retrenched due to the recession). But now that things have gone so well for Obama i kinda want to know when i can achieve my dream of being a respected copywriter-pop artist with my hit single ‘I Wanna Be Ur Facebook Girlfriend’ and the video in which i am naked except for *Sparkles* the editors have put on my hoo-hoo in post-production, while i dance against a slippery wall in the LA desert.

I have been called competitive, but really i am just resentful when people are more successful than me. - Alex van Tondress, S. African Advertising Pop Star

"I have been called 'competitive', but really i am just resentful when people are more successful than me." - Alex van Tondress, S. African Advertising Pop Star

Other tracks i have possibly lined up for my album include “Deep Etched Sex”, “Word Of My Mouth”, “Let’s Get Tactical”, “Sex Sells” and “Buy Me More”. let’s not forget my special track in honour of Obama called “Wham Bam Thank You M’am”. of course, i would release them for free on myspacebookster first, along with stills from the *Sparkles* scene, and get at least 1 alcohol or sneaker sponsor before i even started speaking to labels, so i know that i still have a lot of work ahead of me. luckily i am very pretty so it goes without saying that i work hard and am determined.

do y’ulle feel similarly affected by Obama’s success? are you jealous / resentful / envious / angry / horny? does Obama’s success make you want to consume brands that position themselves as successful in any way? like does it make you want to trade in your Mac for a Dell? or maybe you want to play PS3 instead of Wii now to honour the fact that the President of the USA is black and no longer white? does Obama’s success make you want to smoke expensive cigars and drink expensive whisky while you talk about expensive brandy in your expensive ‘businessman’s hotel’ on your expensive trip to Japan? I’m just trying to get a feel for what kind of ‘knock-on effect’ or ‘paradigm shift’ will come about as a result of this new president meme.

Obama has a lot of hard work ahead of him. he’s probably stressing, and obviously the Oval Office will now be working double time figuring out endorsement deals and what kind of brands will be appropriate as sponsors for their new pres. he’s probably feeling a bit confused as to which offers he should accept and which he should decline and ‘bank for later’. it will be a very difficult role. i would have a very tough time deciding between wearing Armani or Hugo Boss (and that’s just suits, we haven’t even touched on fragrance yet). Louis Vuitton is probably a bit tacky for luggage for a pres – i would advice him to go Gucci, maybe Prada. just thinking about the kinds of tough brand decisions Obama will have to make kinda gets me dizzy and wondering whether i’d really be able to cope with the pressures of fame.

i mean, an entire generation of men and their girlfriends are relying on him to save them from the grave fashion errors Bush is known for making. i salute you, Obama. you are a brave man to take on these challenges. but you have looked very well groomed and hot thus far, so i have a lot of faith that you will surround yourself with the hottest stylists and some honest fashion advisors and it will all be okay.

analysing Obama’s success like this has totally given me insight into how i can achieve my own success. see here i was giving myself ‘specialist online skills’ and ‘building my niche appeal through experience with social media’ to differentiate myself from all the other copywriter-pop stars out there, but all i really need is a good stylist and a wax therapist that i can trust. my eyes have been opened. i’m gonna change my facebook status right away. i now have concrete goals and a vision. i’m gonna start right now by getting a belly ring. yes i can, y’ulle!

The face of determination. I can haz it, yulle.

The face of determination. I can haz it, y'ulle.

cool things found on the internets

i spend so much time online, and the more time i spend online the more cool stuff i find, and the more cool stuff i find the more fragmented my time spent in any given place becomes. i’ve resolved to make a concerted effort to document more of the things that inspire me, for whatever reason. starting with this rad sofa box i found at swissmiss:

ffffound.com is an image bookmarking site i like to frequent for sheer viewing pleasure, or what i call a Brain Massage. some gems include:

and then i see that Courvoisier is kicking their latest branding efforts up a notch by collaborating with urban/skate / hip hop brand LRG this (USA) spring. some of the awesomeness includes these branded gadgets – iPhone and BlackBerry. mmm, me please.

thanks NotCot.

i also came across this article on a speech given by Bill Cosby on how to combat racism, and i find it pretty inspiring. as someone who lives in a racially charged country, it’s refreshing to hear someone speak from a rational place on the topic.

customised cigarette boxes

we have a whole bunch of unbranded cigarettes, though we can’t say why just yet. but we’ve had loads of fun getting our smoker grasses to customise them. here are some of the results:









collaboration in print advertising

tore this out of last month’s elle. a collaboration between local designer Morgan and Opel Corsa. one of those ideas that looks great in positioning and strategy documents but then looks like a strategy document once executed. any thoughts?