Tag Archives: commercial

new Loerie Awards location

the agency xmas party sucked a lot of my attention up this past week. didn’t even find time to comment on the Loerie Awards announcing its new venue, namely The Good Hope Centre in Cape Town. love the GHC. it’s this big, bulbous tuber of a building in the middle of the inner city Cape Town ganglands. i know it well, because i attended the Red & Yellow School of Advertising, which was right across the road. this one time, an art director’s VW Beetle got petrol-bombed, for realz. the area has that kind of eccentric charm.

Still looking for a stage gimmick for Loeries. Been thinking hard about learning a Silly Walk. Worried now that the awards are in Woodstock, a gangster might mistake my Silly Walk for a Nokia 3310 and shoot me.

Still looking for a stage gimmick for Loeries. Been thinking hard about learning a Silly Walk. Worried now that the awards are in Woodstock, a gangster might drive past and mistake my Silly Walk for a Nokia 3310 and shoot me.

bizcommunity calls the area the East City Precinct. gotta love marketers. they know how to make you feel like you’re living in New York, even though you didn’t win the Green Card Lottery because you’re a pragmatic person who doesn’t believe in luck and didn’t even enter. i also like how they acknowledge that the GHC isn’t in the best of states by stating that “The Good Hope Centre has been somewhat forgotten in Cape Town and we feel this is a perfect challenge for the Loeries.”

I like an awards show that likes a challenge.

I also like an awards show that starts an industry comment war just to get more publicity. Go Bizcommunity. Some memorable moments from the 2008 Loeries Comment War (prob gonna be in a cinema any day now with Andrew Human played by Matt Damon):

“The venue is a gravel-clad apartheid silo in the midst of one of the City’s bleakest precincts, with a comfort factor of zero and acoustics to match.” – anon

( I never noticed the gravel-cladding but now that they mention it… silly archis. you know how those archis like to ‘play and experiment with different textures and materials’ on their buildings. gotta let them make mistakes, you know. )

“Good move. Cape Town’s the place. Just make sure to lose the Margate skankiness and create some sexy, glamour. At least now I can wear some killer heels and not worry about walking up all those stairs in Margate!!” – Adbabe

(Yes. Killer heels are very important. Not so much for me to wear, but for me to contrast my Converse + Ballgown outfit against. Am glad Adbabe is sticking up for sexy, glamour. There is not enough sexy, glamour in advertising. Sometimes wish i worked in the Sexy,Glamour industry..*sigh*)

“ad babe is a fatty! true story.” ifeltadbabesfatboob

(A very meaningful comment. Makes me consider whether I’ve left the world a better place than i came into it. Makes me wonder whether I filled the world with love or not. makes me wonder what Adbabe’s boobs feel like. soft.)

Just down the road from Ogilvy…yay. From a 2 hour plane ride – to a 2 minute walk from Ogilvy. Thanks for killing the adventure.” – Boo

(A very, very legitimate point. At least the GHC is a 5 minute drive from my place of work and residence. At least I will be able to listen to a full Britney Spears track on the way there and get myself into dancey-dancey-PR-slut mode. I feel for the guys at Ogilvy. Hey anyone wanna have pre-drinks at Peddlar’s on the Bend in Constantia? That way it will take 30 minutes to get The Loeries and we can pretend we’re driving across the Eastern Cape / KZN border. Just a thought.)

****************************************************************

Better start thinking about some clever tactical medium executions. Pressures on for all the Cape Town agencies. Wonder if you can draw parallels between how many bullet holes you get in ur rental car and how many Grand Prixes you win in one night. Must be meaningful and disruptive. Must catch the consumer when they least expect it.

Better start thinking about some 'clever tactical medium executions'. Pressure's on for all the Cape Town agencies. Wonder if you can draw parallels between how many bullet holes you get in ur rental car and how many Grand Prixes you win in one night. Must be meaningful and disruptive. Must catch the cynical advertising consumer when they least expect it.

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immaculate threads by dominic wilcox

What Steve Jobs cupboard looks like.

What Steve Jobs' cupboard looks like.

Love this spread in Esquire’s 75th Anniversary edition. via NotCot. more of dominic’s work here.

getting in touch with my inner predator part 2: suggestions for branded christmas giveaways

not all squid are predators but when i think about squids i always think about the giant ones. therefore all squids are predators in my mind. anyway christmas is coming – bet the shops already told you – so i’ll be starting a list of ‘gift hints’ on mybrandedlife which will both have some sort of branding context and will also serve as handy reference for when you are shopping for me. if you are shopping for me. if you care. i’m adding this squid hat to my list:

Dignified. Works with skinny jeans and peep toes. Maybe a bright summar pinafore. Gives me Amy Winehouse cool with the fear of what her hair smells like.

Dignified. Works with skinny jeans and peep toes. Maybe a bright summer pinafore. Gives me Amy Winehouse cool with the fear of what her hair smells like.

also this shark hat will do really nicely:

A retro tilt will give my usually tomboy-ish style of dressing a dash of retro dandy glam. Or so my fashion school friends tell me.

A retro tilt will give my usually tomboy-ish style of dressing a dash of retro dandy glam. Or so my fashion school friends tell me.

Brands are always on the lookout for items they can put their logo on and give out at club promotions / product festivals / general giveaways. I would love to receive either of these as a branded giveaway, and I know I am not alone. Compare another branded key ring / lanyard / peak cap / t-shirt to a squid / shark hat. Logos I can imagine appearing on these fashion feats are:

–  Heineken

Savanna

–  Mini Cooper (imagine getting a squid hat free with your car purchase? I could die happy)

– Woolworths under Woolworths Sea Predators Original Label (it doesn’t exist but i am making suggestions here)

– The Young Designers Emporium Hats Originalz Line (also To Be Seen in the Future)

What if the World

Something Fishy should have loads of these in their restaurant franchises, and whenever you order the Calamari and Fries you get the Squid Hat. If you order the combo dish you get the Shark Hat because it makes you the ultimate predator.

I could be here all afternoon…