As y’all know, I’m rebranding. Today I’m asking myself whether I should be exploiting some sort of gimmick to ‘attract readers driving past’. I got this idea when somebody tweeted about a ‘brilliant piece of MacDonald’s advertising’, which was just a streetpole that had been dressed to look like a giant McD’s coffee pot pouring coffee into a giant McD’s coffee cup. Should I get a giant inflatable version of my blog and tie it to the roof of Wembley Square?
Maybe an over-sized vagina? (just to prove to y’all I’m not a man)
Employing this kind of gimmick ‘flies in the face of convention you fools!’. It says that even though I have been educated about what is and isn’t good advertising, I’m still going to go with the gimmick because ‘it attracts attention’ and will ‘drive footfall through my blog store’ and ‘has talkability’ and ‘will generate an instant reaction’. Guess I will just have to binge on fast food to ‘make myself forget’ that I have sacrificed the integrity of my blog brand for a moment’s attention. No matter – y’all are reading this, right?
I guess the twitter equivalent of getting a giant inflatable blog and tying it to Wembley Square would be tweeting something like ‘Look at my newly waxed vagina’ and then posting a link to this post. Might just do that to ‘prove my point’, even though my readers will be annoyed at being misled for such an averagely interesting post on ‘ethics and integrity in advertising’ on my journey towards a total rebrand. Sorry y’all. Just wanted 2 be loved. Just wanted you to ‘boost my pageviews’ which is the blog equivalent to ‘driving volume’ in the FMCG world that is online consumer-created content (ie. blogs). Feeling a bit confused. Maybe I need to ‘hire a consultant’ to guide me in this rebranding process and bleed me dry while telling me stuff I already know. Is there anyone y’all can recommend?