Hey y’ulz. Year is “drawing 2 a close”. Nearly holiday time. “A time 4 family” (4 those of y’ulz whose dad di’nt shoot y’ulz due to the recession / being a policeman). “A time 4 giving” (4 those of y’ulz who are new 2 jail / advertising).
NE wayz, Just got handed a debrief with this instruction:
“Please craft copy.”
Is cool, can dig it coz it kind of “makes sense”. Is a debrief on a conceptual job, so the copy ‘woznt 4 realsies’ NE wayz. But kind of confused bcoz we presented 4 different ideas / directions, but the debrief gots no word on which idea / version of not-4-realsies-copy the client bought & wants crafted. Confused y’ulz.
Flipped through debrief but no more clues. Opened job bag 2 see if further instructions were hidden inside like a “Simba Surprise”. Closed my eyes & opened my 3rd eye while moving upside down shot glass slowly over job bag like ouijja board, hoping some friendly demon bro would “clarify the details on the debrief” via “being invoked”. Nothing y’ulz.
Phoned client service due 2 confusion. Felt rly bad coz interrupted her hair appointment plus messed up her nails coz she had 2 answer phone.
“Am like sooooo sorry 2 interrupt your hair appy, am so sorry, here, bought this chocolate cake i baked myself from flour my grandma ground herself just before she died, but kind of don’t know what u mean on your debrief. Please could you explain, even if you just give me one more word 2 go by. Am really stupid, pls excuse me.”
“Why are cre8ive so stupid? I meant pls go with option 2, except make it about unicorns instead of pegasuses, plus copy needs 2 sound like it is being spoken by the sound of Danny De Vito’s one hand clapping in Batman Returns, also client would like 3 different version of the copy for use on 3 diff size ads, plus a radio campaign.”
Felt so blessed y’ulz. Normally NEVER get this much information on “what client wants” from Client Service. Offered 2 ‘wash her feet with my hair’ but she was like “you cre8ives are so creepy” and turned her hairdryer back on. Don’t rly know what 2 do with myself now since managed 2 ‘klap the debrief one-time’ when it normally takes 7 000 reverts due to there “never being enough time 4 a proper brief & always enuff time 2 redo the work”. Feel like I have made majah progress. Feel like am “learning the language of Client Service” y’ulz. Huge.
So grateful 2 be just a small part of something so big y’all.