Tag Archives: creatives

Booking an audio session: the fun continues

“A creative from an ad agency books an audio session….. what could possibly go wrong?”

thanks swartperd.

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ATL vs BTL

I am ATL. I ONLY do TV, Radio, Print & Billboards. But I won’t do any of those if there is a ‘promotional’ aspect involved. I am above ‘promotional aspects’ and all that ‘selling’ stuff. I am an artiste.

I am BTL. I do a lot of promotional work, but I’ll do anything really. My main concern is reaching consumers in a way that makes a real impact, whatever that way may be. But I’m not fussy.

I am ATL. The other day I was asked to contribute to a ‘strategic workshop’. I didn’t know WTF I was supposed to do. I mean, WTF. I make billboards? I was like, why am I here? Such a waste of my, like, time. Like, what am I supposed to do?

I am BTL. Very often, our job starts long before the work becomes a brochure, or a piece of direct marketing / design / digital. We spend a lot of time refining strategic insights so that our work is focused. It’s interesting because we are able to holistically tackle real business challenges and make work that makes a difference.

I am ATL. The other day I got a print ad brief with only 2 weeks to work on it. 2 weeks? How am I supposed to come up with genius in only 2 weeks? What are they thinking? So I had a temper tantrum until they gave me an extra week.

I am BTL. We generally have to work very fast, but that’s okay. We’re used to it. Usually I work on about 15 jobs at once, all in different stages of production. Our average deadline is about 2 days. This means we work late a lot but hey, that which doesn’t kill me will only make me smarter, right?

I am ATL. This basically means I’m at the top of the advertising food chain. I know, I know, you’d never think so since I’m so humble, right?

I am BTL. A lot of people think BTL is all the stuff ATL doesn’t want to do. Sometimes ATL bullies traffic into giving us the jobs they think is ‘beneath them’, but that’s cool, whatever. We’re used to working hard so its no sweat really. Besides we kind of feel sorry for ATL since we all know no one watches TV / reads print ads anymore? So we just try to make everyone feel okay about things.


Thinking about ‘breaking out’ y’ulle.

Been preoccupied lately. Have so much to think about.

Been preoccupied lately. Have so much to think about.

I am an art director / copywriter
But I feel like my talents are not being used to my full potential
See, I have vision.
I am an all-round creative,
But I have been pigeon-holed as a crayon hugger / wordbird,
And I’m just not down with that shiz.
When I was at high school, I got the writing AND the art AND the drama prize,
Now, no one even knows that I can sing,
Even though I always monopolise the microphone at agency karaoke parties,
Despite the drunk sluts who try steal it to sing ‘Lady Marmalade’.
Just want people to know who I really am.
Sooooooo sick of it.

I am like the caged cheetah who chews its own paw off.

I am like the caged cheetah who chews its own paw off.

Had a deep chat with my friend last night.
We drank some wine, smoked some pot and imagined a perfect world,
Where we creatives could work together collaboratively,
And just make cool stuff,
Which made me decide to ‘break out’.
Gonna put together a Flickr site of some of my Lomo photos,
And become a film /commercials director / photographer.
I know it’s gonna be hard,
Gonna start right at the bottom again,
Will be a bitch since I now have a middle-management salary,
But you can’t put a price on creative expression,
Even if for everything else there’s Mr Card.
It’s going to be so great, working for myself,
Just me and a producer,
Making sweet black and white movies,
Taking wide-angle stills of my friends at parties,
Desaturating everything,
Living off one job for 6 months,
And not putting any money aside for tax.
I’m gonna be my own boss.

New business pitch - my way.

New business pitch - my way.

But-
Now that it’s morning and the weed is finished,
The idea doesn’t seem so great anymore.
At least the filter coffee is free at work,
Man, I have such a headache,
At least they have free panados at work,
I think I’m getting sick,
Should maybe see a doctor,
It could be ‘swine flu’,
So glad my work pays 1/3 of my medical aid.
Maybe I’ll break out and become a director next year.
Just about to pay off my car anyway,
So glad I get a car allowance from my work.
Heard you can just ‘claim back everything from tax’ if you’re freelance
But don’t really know how that stuff works.
Things get kind of fuzzy when people talk about ‘tax returns’.
I just wanna make cool stuff.
Gonna go home and open some wine and smoke a joint.

I have a lot of things to think about.

I have a lot of things to think about.

Feel so relaxed at home,
Wish I could work here always.
Maybe I should go freelance
Maybe I should start a ‘street design trendwatching’ agency
Maybe I should become a full-time illustrator
Maybe I should import cushions from China and ‘focus on money’
Maybe I should ‘start the next Melissa’s’
Maybe I should start a band
Want to make my music happen for me
Going to finish my book
Gonna enter the Fox Network animation competition
But maybe tomorrow.
Way too stoned to do it now.
Gonna rather chill on my balcony and stare at table mountain,
And make a list of what I’m gonna do.

Need some time to think.

Need some time to think.

poem about liking a brand of camera

i is copywriter

i is love Lomo camera because

Lomo let me be visually cleative

without having to dO

tOo MuCh

me love Lomo

Next me buy fish-eye lens Lomo

even though art director boyfriends scorns it

Art Directors – they love HOLGAS

‘panoramic’

‘subtle’

but still

me, copywriter,

love Lomo.

Psychographic Profile: I am in LOVE with great ideas.

Hi, I’m a creative who works in advertising
My work is mediocre – not bad, but not amazing –
but I often miss my deadlines
so I have invented this crazy zany advertising persona
(I’m a meta-creative)
so people think I am an advertising genius.
I talk a lot about how much I love ideas,
I talk about how technology excites me and
how ‘most clients just don’t get it’.
When I go for interviews, I pretend that money doesn’t matter
because I ‘live and breathe ideas’.
Some ppl are fooled
Some are not
Just gotta take your chances.

Imaginising a great idea.

Imaginising a great idea.

I am a crazy-idea-obsessed-imaginator
I recently discovered the internet so
I spend a lot of time talking really loudly about programs and sites that most people already know about
but I am so loud that everyone who doesn’t know about them
thinks that I discovered them first.
I like to pick a controversial opinion
and subject people to it at every opportunity
doesn’t matter what it is
just as long as I am disseminating my opinions
that I read on some marketing blog
somewhere.

I.am.exploding.with.creativity.

I.am.exploding.with.creativity.

I am a zany imaginationista
I have a blog about ideas that I started 3 years ago
I haven’t posted on it for 2 yrs 6 months
but I still put it on my LinkedIn profile
because it still counts (it DOES still count)

Exploding.with.creativeness.

Exploding.with.creativeness.

I am a kooky imagineerist
I made that title up myself
it is on my business cards
which I ordered on Flickr
I just discovered ffffound.com and sent it  round the office
now everyone knows about it
and everyone knows I knew about it first
if I could, I would write ‘First!!1’ under everything in the office
including the hot secretary at the front desk
(she’ll never tell, but everyone knows)

So much to think about.

So much to think about.

I am a trippy imaginator
I customise my clothes / laptop / laptop bag / trainers
I wear badges with abstract type on them
And the logos from my favourite cartoons when I was a kid

Great ideas. Running through my brain. Cant stop. Like a hurricane.

Great ideas. Running through my brain. Can't stop. Like a hurricane.

I am a mad imaginoodle
And I am in LOVE with new ideas.

reflecting on some good times

like i said, i’m going to miss jupiter. this whole missing-something has got me thinking about all the good times i had here in my practically lifelong 4 months career i spent on this advertising planet. :

– dialling the interkom and then setting off Brandt’s fart machine during the 3pm slump

– planting the fart machine at farewell speeches near the person who’s leaving

– planting the fart machine under the mike during the Good Hope FM broadcast

– strapping the fart machine to Nicole and following her around the office with the remote

– making giant cut-outs of Jason’s head and carrying them around Margate at the Loerie Awards

– taking the giant cut-out of Jason’s head to agency lunches and not inviting Jason

– giving my Traffic Manager Sarah all my lunch scraps

– framing a pic of an erect penis, putting it on Fred’s desk and waiting a whole day for him to notice

– moving the framed penis to the design studio and watching Jo notice the penis while showing a client around  and pulling a quick ‘hey look over there’ while pointing in opposite direction

– planting the framed penis on the new guy’s desk and watching him say nothing about it for fear of ‘being uncool’

– sending out an email from Traffic Manager’s machine saying ‘I am randy’ and then her dumping the contents of her rubbish bin on my desk while client looked on, fearful

***********************&&&&&&&&&&$$$$$$$$$$***************************

such crazy, zany times y’ulle. do you ever get scared that you will never be able to replicate the level of craziness you have achieved elsewhere? like, what if the model doesn’t work unless atmospheric conditions are just right? being a creative is like being a weird tropical fish that swims backwards or something. the water needs to have plenty of that blue droppy stuff in it, the temperature must be complimentary to scale growth, the tank must be cleaned every 2 – 3 weeks. failing that, regular hugs and maybe a tot of good whisky every now and again will do.

>>>Maybe i’m just thinking too hard about moving jobs and i need to chill out and listen to Cat Power.  <<<

Come and be free, you know who I am.

"Come and be free, you know who I am."

a spot of tennis on Sunday

Tennis Time. Outfits are most important. We have gone for a mixture of retro Royal Tannenbaum (Rei) and silly ra-ra skirt from YDE ie. Herschel schoolgirl (me). Together we are not so cool as to be intimidating, not so uncool as to be mistaken as a couple from outside of the city bowl area.

Tennis Time. Outfits are most important. We have gone for a mixture of retro Royal Tannenbaum (Rei) and silly ra-ra skirt from YDE ie. Herschel schoolgirl (me). Together we are not so cool as to be intimidating, not so uncool as to be mistaken as a couple from outside of the city bowl area.

even though the weather was nothing like Paradise Island Saturday, we got up at 9 and munched down some oats with apple and syrup and almonds, and got ourselves off to the Gardens Lawn Tennis Club. we go there because they have a general attitude best embodied by this sign:

If one is to be authentically Capetonian, it is important to be closed to new people and things, and to uphold every small and insignificant rule in the hopes that you will offend anyone who doesnt know that this is the way. If done correctly, you need never meet anyone from outside of Cape Town - ever - nor will you find yourself having to broaden your mind or use your imagination.

If one is to be authentically Capetonian, it is important to be closed to new people and things, and to uphold every small and insignificant rule in the hopes that you will offend anyone who doesn't know that this is the way. If done correctly, you need never meet anyone from outside of Cape Town - ever - nor will you find yourself having to broaden your mind or use your imagination.

of course, Rei and I are not actually members. this is not on purpose – every time we arrive someone official-looking just buzzes us in and never asks us for money. who are we to make conversation with someone we don’t know, let alone make conversation about tennis club payments?

Life in Cape Town - pretty confusing.

Life in Cape Town - pretty confusing.

A grey day for tennis.

A grey day for tennis.

after a few games and some rallies and a lot of chilly cloudy air blowing on our sweaty hocks, we thought we’d better go home and get changed so we could go shopping. this was to be a big shop since our cupboards have been bare for quite some time. this is due to the fact that there’s a recession so the money we’d normally spend on food has been cut out of our budget, which now looks something like this:

Wallpaper Magazine ********** R5 000

Monocle Magazine************R4 000

iPhone 3G x 2****************R10 000 (we have both broken the ones we got free from Apple – hey who knew touch-screen Mario could be so addictive)

Medium broadband connection****R15 000 (South African internet prices tsk tsk)

3rd World Ambient Trauma Counselling (it’s the latest thing, helps you stop worrying about crime and getting hijacked or diseased or when Horlicks will finally become affordable here)************R20 000

Parking Retainer outside The Waiting Room on Long Street (a new thing, so we don’t have to drive around the Long Street block over and over on a Saturday night) *******R2 000

Flickr Pro Accounts*********$50 (don’t know how much that is in Rands)

So that pretty much uses up our disposable income, which is why this shop had to be good and last us at least a week or so until we can sell some art on Etsy or sell our friends taste in fashion and music out to some market research company in order to earn some extra monies.

Are you ready for Gardens Centre?

"Are you ready for Garden's Centre?"

Ready as Ill ever be!

"Ready as I'll ever be!"

Staple diet for young professionals in the creative industry.

Staple diet for young professionals in the creative industry.

Moooooooooslie! Makes those days you forgot lunch bearable. Alpen is cheap and less molasses-coated than many mueslies on the market. That is why it wins with us.

Moooooooooslie! Makes those days you forgot lunch bearable. Alpen is cheap and less molasses-coated than many mueslie's on the market. That is why it wins with us.

Coconut milk - because conditioner is too expensive these days and if theres one thing we both need, its hair shine.

Coconut milk - because conditioner is too expensive these days and if there's one thing we both need, it's hair shine.

Because the internet will soon be a luxury for us middle class folk, we are stocking up on fax paper. Email me if you want my fax number so you can send me your comments. I promise a personalised reply to each and every one.

Because the internet will soon be a luxury for us middle class folk, we are stocking up on fax paper. Email me if you want my fax number so you can send me your comments. I promise a personalised reply to each and every one.

Guavas - the it fruit at the moment. Fruit is similar to hair accessories - they go in and out from week to week. Luckily fruit also goes off. Imagine those pink extensions you got just rotted out of your hair in a week? Anyhow this week is guavas, and we are happy to embrace them. I cant figure out why a makeup brand hasnt covered certain fruits with their stickers yet. A gloss brand in particular. Juicy Tubes?

Guavas - the 'it' fruit at the moment. I can't figure out why a makeup brand hasn't covered certain fruits with their stickers yet. A gloss brand in particular. Juicy Tubes? I am wearing Elizabeth Arden Gloss in this pic in case you're wondering.

Shopping took a lot out of us, so we napped a large part of the afternoon away. Then Rei got down to making dinner while I took photos of him, and then me and him.

Chopping stuff to go in the wok.

Chopping stuff to go in the wok.

Dinner anticipation builds in the kitchen.

Dinner anticipation builds in the kitchen.

Dinner gets down to cooking. Rei is an amazing cook - this is the first phase of an elaborate pasta meal.

Dinner gets down to cooking. Rei is an amazing cook - this is the first phase of an elaborate pasta meal.

Dinner is served. Not so bad for a pair of creative young professionals in a recession.

Dinner is served. Not so bad for a pair of creative young professionals in a recession.