Phone rings. I answer.
CRM dude: Hello, is that Mr van Tonder?
Me: No it’s not Mr van Tonder.
CRM dude: Um, is that Queen van Tonder?
Me: Uh…sure. Let’s go with ‘Queen’ (flashbacks to a very varied Title drop-down menu…).
CRM dude: Okay, Queen van Tonder, I’m calling from [Premium Alcohol Brand], and I’d just like to confirm your details are still the same.
Me: Sure. How can I help you?
CRM dude: Is your address still ‘Castle Greyskull, Wembley Square’?
Me: Uh… (thinks back to that one evening years ago when I was asked to ‘fill in your details if you would like to experience further communication from Premium Alcohol Brand’) No. It’s Castle Greyskull, 3rd Floor North Block, Wembley Square.
CRM dude: Thanks. Enjoy the rest of your day!