Y’ulz was googling ‘how 2 sue your parents’ when i read that SouthAfricanland has a new logo and that this is it.
Our New National Logo.
Feel very relieved y’ulz. Was real worried SA would brand themselves as ‘aspirational’ via using 1 of the 15 classic fonts & make all the rich ppl of the world want 2 live here thereby ‘making sushi unaffordable 2 the masses’. So glad there’s no danger of ‘appearing world class’ (via hiring a designer 2 design the logo). So glad SAfricanland decided to ‘give the youth a chance’ & ‘created a job’ via commissioning one of Jacob Zuma’s 5-year-olds to design it.
"Every cabinet member is competent until proven incompetent, okay y'als?"
How do y’ulz feel about ‘brand SAfrica’? Does it compliment your personal brand / make a kiff bumper sticker / inspire u to ‘fuck some stripper and snort CAT because your wife is a pregnant cow & u were meant for greater things’ / make u want 2 start a racist trending topic on twitter? Let me know y’als. Wanna ‘know who you are’ via your reaction 2 our National Logo. So glad we’re on this ‘journey of discovery’ together.
sheesh. just saw Christopher Doyle Identity Guidelines and realised i’ve got to step up my game (it’s a PDF – will start downloading but is worth it i promise).
not sure about y’ulle but i find it weird that the ANC is sueing the new party because of some lame name issue. i mean it’s not like the ANC has consulted anyone on it because if they did they would see that anyone can use the word ‘congress’ because it’s a free country. did someone run an online name check on CIPRO’s site? do we have to spend tax payer money on this? namechecks only take a few days. because i’d really prefer it if the ANC spent money on recovering all the money their departments have lost over the past year. ANC just seems like one of those CEO wives who doesn’t know how her husband makes his money so she spends it all and then next thing they’re eating dog food out the can.
of course the flip side of this is that the ANC giving all this attention to the new party which is cool, because at least people will finally see that all the ANC does is make a lot of noise about how everyone’s out to get it, and maybe people will consider voting for the new party because of all the free PR the ANC’s been giving it. looks like the new party’s smarter than anyone anticipated. great launch strategy. who’s the planning team on the new party, anyone know?
Heard the ANC is using fancy new media techniques.
srsly though guys, does anyone still have faith in the ANC?
even after everyone walked out on it? even after they keep saying all this dumb stuff in the media? even after that fat guy who works for them fell off a chair in the middle of the internet? not really feeling the ANC vibe anymore. they used to have this cool brand that was all about liberation and equal rights and now i’m getting some desperate whiffs of Microsoft. next thing you know they’ll be making cheap MP3 players and really bad ads for them that employ cheap slow motion techniques and squirting.
desperate never comes across as cool. voting for the ANC would be like dating one that ex boyfriend who tells you how he’s gonna kill himself without you. it’s just lame. it’s icky. you wish they would find someone else to obsess over so you can get on with cancelling your relationship on facebook.
The new ANC letterhead. Wonder which design agency they used. I like the bold use of colour. Shows they're an organisation that's not afraid to take design risks.
***************************SO IN ANY CASE*******************************************
would love to sit down and have a bit of a brainstorm with the new party. you know, throw around some ideas for where they see their brand going. get some mood boards up, maybe do a few logo options. i’m thinking something with a concept behind it, something that will clean up at all the awards shows. maybe we do a spot UV, maybe we do some injection molding. wonder if they’ve given any thought to what kind of impression they want their business cards to leave. i’d imagine it to be something like ‘Don’t worry, we ain’t going Zim on you, all the smart ANC people have joined us, it’s gonna be fine’ would be a good vibe for them.
don’t mind taking the job on proactively either, as long as they don’t mind me entering it into the D&AD Oneshow Loerie Eagle Awards. I mean, screw the rest of the awards shows, that’s the only one that really counts.
Sneak preview of the new ANC packaging. As you can see, they have tweaked the logo a bit, to appeal to Generation Y no doubt. Digging the new font, too.
Posted in branding, LOL, personal branding, seen around town, youth politics
Tagged ANC, ANC letterhead, appeal, brands, COPE, design, font, generation Y, launching, marketing, mybrandedlife, new party, old people eating dogfood, packaging, political party, south africa, stationery, strategy, sueing
Listen in from 3 – 6pm today. You might even get to hear us talk very meaningfully about design.
Posted in office fun, parties, people i work with
Tagged david ogilvy, design, good hope fm, interview, jupiter drawing room, live broadcast, mybrandedlife, radio, shout out
came across an amazing collection of scanned magazines from the 50s. it’s made my mouth water. i’d love to have a party and tell my friends to dress up like this and then take stupid amounts of digital pics and apply delicious fat bands of colour to them. i just might.
Old school. Always cool.
Green. Clean. Cole.
Posted in design, popculture
Tagged 1950s, black and white, black women, covergirl, covers, design, eartha kitt, fifties, jet magazine, magazine, modelling, mybrandedlife, retro
The Tokyo Flash Negative in polished black. I want it. You can order it online with your credit card. Google Yen conversion rates if you are the type to worry about money.
buy it for me here.
Posted in cool stuff i like, design, retail, technology
Tagged accessories, alternative to expensive brands, christmas list, design, LED screen, mybrandedlife, negative, polished black, tokyo flash, watch