Tag Archives: edgars

What I’ve been working on.

I’ve had a few complaints in the last week that I’m not updating enough. Well, I’ve been busy with some very important work. Like such:

Taking advantage of the first beach-friendly days of the season.

Getting out my short-shorts and working out how to use my fish-eye lens with my iPhone.

Watching my boyfriend play with his dog.

Finding the right shade of red lipstick for my complexion.

Ambushing friends’ birthday photos with peace signs.

Taking photos of friends while they are mid-sentence.

Making my friends wear this gimmicky bird-purse on their arms.


And now you know. So quit whingeing and understand that some people have to work for a living, and that we are not all living the holiday.


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Happy Valentine’s Day y’ulle.

Hope you all had a good day on Saturday. Hope your boyfriend / girlfriend / sympathetic parent bought you something red, shiney and heart-shaped. You can be sure they got it free in the queue at Woolworths when they were doing groceries on their WW card because times are hard.

I had a good V-day. Managed to score 2 free heart choccies from Woolies. Managed to score a dining room table and a knife set. Nothing like a knife set for V-day.

Cut out this template with a knife and create your very own V-day promo at home. Your BF / BFF will think you are a premium retailer with a future.

Cut out this template with a knife and create your very own V-day promo at home. Your BF / BFF will think you have official ties to a premium retailer.

Just want to say thanks to Virgin Active for hanging cut-out paper hearts in their foyer. It definitely made me feel all loved-up coming to gym and walking under some cut-out paper hearts on my way to the change room. They were even cut out by hand, which made me think warm thoughts about off-duty personal trainers sitting in the staff lounge, cutting hearts out of red, pink and white paper, not even noticing the smell of foot in the furniture because they are so used to it. ❤ personal trainers.

Make.Your.Own.Ambient.V-day.Media.

Make.Your.Own.Ambient.V-day.Media.

Also want to say thanks to glomobi for offering me a pink dancing bear that I can ‘order’ via SMS and send to my loved one(s) / personal trainer. Just can’t get enough of cute animated vibes speaking in a helium voice on my cellphone. Cute animated helium vibes is the new coal. Gonna stop before I get all nostalgic about ‘a simpler time’.

Also want to thank the big 3  Mass Market LSM 4 – 8 major retailers (Louis Vuitton, Guess and Gucci) for sending me Valentine’s messages, and notifying me of the various specials, promos and great deals available in store today. Not sure if I would be this content with my current life choices had I not picked up a new handbag as a Gift With Purchase (GWP) when I bought another 75ml tube of 8-hour cream that I don’t use. ❤ being in an economic boom while rest of earth is in a recession.

Make.Your.Own.V-day.Tactical.Media.Blitz.

Make.Your.Own.V-day.Tactical.Media.Blitz.

Did y’ulle manage to get any good deals on cosmetics / cool GWPs / experience any lovey ambient media / get free heart chocolates NOT made from cooking chocolate / flyers for Valentine’s Day tyre specials on your windscreen this V-day? MSG me with details, can’t wait to trade stories / choccies.

store cards: who’s getting it right

every time i open my wallet i get this sick feeling, probably not uncommon to many people since opening your wallet is synonymous with dishing out hard earned cash, but the reason for my mounting nausea is the fact that i have, oh, 6 billion store cards confronting me every time i want to do something simple, like get change for a card guard or pull out that worn fortune cookie with the lotto numbers on it.
the nausea reached fever pitch over the holidays, when i was doing a large amount of opening my wallet, and something inside me snapped. as a kind of consumer extraordinaire (truly, i sign up for everything i lay my eyes on partly because it’s my job and party because i’m curious that these brands may have something meaningful to offer me) i am exposed to vast amounts of brand propaganda, most of which i can say (with good authority) is a load of gunk. and i just kind of had enough.

even though there are benefits to buying with a store / loyalty card over cash, i can’t help but feel i’m being duped every single time, especially since i’m not really into buying when i can’t afford stuff (one of the perks of not being a ‘Black Diamond’, whatever that is anyway), which is precisely what a store card is designed to do. so i emptied my wallet onto the kitchen counter and stared at my plastic fairweather friends for a good long time before i decided to act on Oprah’s advice and ‘cut the bad people out of my life’.

as more and more marketers realise that niching is the way to go in terms of communication, store cards are one area where i just don’t think it works, because you take for granted the fact that the consumer actually wants to remember what benefit you’re delivering. while staring at the cards i’d accumulated, i couldn’t think of a single benefit meaningful enough to stop me cutting up the cards.

discount movies? i don’t watch enough movies at the cinema to care. my movies come to me through the internet, through friends, through registered mail from the UK since i can’t be bothered to wait a whole year to watch what i want to watch.

the ability to return goods for cash? okay this one works. the woolworths card made it out whole.

points that contribute to flights? um, no thanks. i don’t desperately need to fly anywhere. plus you have to use this particular card as your everyday card in order for this to truly pay off. plus there’s a limit to how many points you can earn anyway, so that card got the chop.

being able to buy fast moving consumer goods (ie. crap) at particular stores on credit? i already have a credit card, a bank based one, which is admin enough to manage anyway so you’ll forgive me for seeing superfluous credit the same way i see men who flirt with you while you’re in a relationship, ie. it’s fun but essentially useless and a waste of time. oooh, 6 months interest free? okay, that’s a bonus. but again, if it’s taking me 6 months to pay off any kind of credit i’d say it’s time to think about your life, because unless you’re paying off some kind of emergency, you’re probably living in denial.

my exclusive books fanatics card made it through, because i buy on average 6 books a month and always get some sort of decent return. my vide e loyalty card got scrapped though, since i spend enough money there to have shares in the company and in my entire 2 years of having the card i have quite possibly only ever received one free coffee. and as for my levi’s card…i’ve just got some old post and it seems the card scheme closed in September 07. guess it didn’t really take off.

anyway, after having made a flower sculpture out of all the excess cards, i strolled into kenilworth medi clinic for a routine doctor’s appointment and saw this:

edcongroupcards

paying your medical bills with a shoe store card? talk about an incentive. big up to Edcon, who realise that if there’s one thing their consumers are likely to need on credit it’s medicine, since 2 out of every 3 people in this country is HIV positive.