Tag Archives: eminem

Do y’ulle know enough about me?

Been educating myself, doing night courses and reading books by Seth Godin. Am worried that my target audience ‘can’t get enough of me’. The new branding rules dictate that I should make every part of my brand available to all my consumers across all touchpoints, and once I’ve built it, ‘they will come’. Y’ulle know you can follow my every move on twitter, right? Is that not enough?

“No matter how many battles I been in and won

No matter how many magazines on my nuts

No matter how many MC’s I eat up

Ooh ooh, it’s never enough” – Eminem


Been considering adopting contemporary strategies to amplify my consumer touch-points, such as filling in ’25 random things you didn’t know about me’ and telling y’ulle to forward it on to everyone you know. Would that be enough for you? Would filling your inbox with the minutae of my minutae make you feel ‘connected and close’ to me?

Maybe I’ll randomly search Wikipedia pages and google images and then tag y’ulle in ‘Album Artwork’. Because random images with random words on them is totally the coolest, raddest most innovative innovation ever, right? And doing it will totally make us better friends / give you more ownership of my personal brand. Wish I’d thought of it first.

Or maybe I’ll answer questions using my iTunes music playlist, and then tag y’ulle in it so I get to brag about my enlightened taste in music AND talk about myself for 10 pages (if you paste the email into MSWord).

“More and more and more” – some techno band from the 90s


Should I make a facebook app that y’ulle can spam your friends with? I will call it MyBrandedCircleofTopFriendsTM©® and if you add it I’d basically own you and spam you with facts like ‘Chocolate or Vanilla: Vanilla’. ❤ owning stuff, is my best. ❤ vanilla.

And even if you find 25 random facts about me annoying, you can always sympathise with how desperate I am to be ‘unique’ and how desperate I am for you to see me as your higly unique and interesting friend, that I’d  FWD you an excuse to talk about myself and my enlightened musical choices that include radiohead, MGMT, crystal castles, Perfect Circle, CSS and that guitar dude from Deep Purple whose new album is called something like Professor Snatchifunkius or something.

Whatever y’ulle. You just let me know if you need more random, narcissistic info disguised as a friendship-bond-building exercise. I understand if it’s ‘never enough’. BFFs 4 eva y’ulle. 4eva is not enough.

“Gimme gimme more, gimme more, gimme gimme more,” – Britney Jean Spears

Just want yulle to be okay with how much you know me. Want to be there for yulle. Want us 2 engage meaningfully at all strategic touchpoints. Want my POS to be like a warm hand in the night. Want my visibility to be visible.

Just want y'ulle to be okay with how much you 'know me'. Want to be there for y'ulle. Want us 2 engage meaningfully at all strategic touchpoints. Want my POS to be like a warm hand in the night. Want my visibility to be visible.

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what is global warming?

Hey y’ulle. I’ve noticed a lot of people talking about this thing called ‘Global Warming’ lately. They also talk about ‘sustainability‘ and ‘going green‘. Apparently it’s all because of some consumer fad called ‘Recycling‘. I read on some trend blog that Recycling is the 80s Shoulder Pad Fad reinterpreted. Not sure I should buy into it. My personal brand says I should stick to trends and ignore fads.

“You a fad / that means it somethin’ that we already had / but once you gone / you don’t come back” – Dr Dre featured in Eminem’s Anthem for a Generation “Encore”

I just did some research and according to The Diesel Global World Report, Global Warming is gonna be rad. Diesel has paid an artist to render their findings so that you can better get an idea of what will happen when Global Warming hits. These are the results:

Cant wait for the ice caps to melt.

Can't wait for the ice caps to melt.

Gonna go make a nest on a building.

Gonna go make a nest on a building.

Cant wait.

Can't wait for the endless summer.

Not sure what everyone’s on about. Just looks like the world will eventually become one big beach, which is what we’ve all been working for, anyway. Also, I heard at some blog party that all the ‘green this, green that’ is just a viral campaign for Hyperrama. Nice one. They’ll probably win a Loerie Grand Eagle Prix for it.

Guess I don’t want to be completely out of what’s in, you know? I’ve been thinking about how I can tastefully incorporate this new socially-aware movement into my life so it makes me look like a person who is ‘responsible, enlightened and aware‘. Maybe I should get some hemp socks from Woolworths or some Hemp Hand Cream from the Body Shop and just tell myself that the tube isn’t made of lead. Maybe I can preach to my friends but just ignore the fact that I drive a Hummer. Like I said, don’t want to get too into this fad coz it’s about to tip mainstream any minute now, like pencil skirts.

should i sell my personal brand?

so Jupiter sold just under half their company to WPP, which owns every ad agency on the planet that those other 2 big holding companies don’t. I’ll bet shareholders at Jupiter had a grand old day and maybe went out and bought 10 Porsches and Damien Hirst’s Diamond Skull to celebrate. that’s cool. it takes something special to make a place named after a big gassy planet work.

Hi, Im a Jupiter Shareholder and Im so rich I only drink water that collects in the cup of the rare Eagle Moon Orchid that flowers once a year. Im very dedicated to my health.

"Hi, I'm a Jupiter Shareholder and I'm so rich I only drink water that collects in the cup of the rare Eagle Moon Orchid that flowers once a year. I'm very dedicated to my health."

Hi Im a Jupiter Shareholder and this is my car. I keep it this white by washing it with water collected from the petals of the rare Moon Eagle Orchid.

"Hi I'm a Jupiter Shareholder and this is my car. I keep it this white by washing it with water collected from the petals of the rare Moon Eagle Orchid."

In light of this deal, I’m considering accepting WPP’s proposal to buy my personal brand. i guess it would be quite a mission because i would have to be audited, and then ‘placed under review’. I’d have to freeze my assets and bonuses and standardise the salary increase i give myself every few days. this might be a problem since i am of the ‘old school’ that believes in living fast and dancing in the rain like no one is watching tomorrow, so my assets are ethereal things, ideals, really. has anyone ever had their ideals audited? does it involve a written questionnaire? I am not very into multiple choice.

The people in this photo are a) art directors b) copywriters with iPhoto c) advertising students singing the song, thinking this is the life d) freelance film directors brainstorming at Royale.

The people in this photo are a) art directors b) copywriters with iPhoto c) advertising students 'singing the song, thinking this is the life' d) AFDA students brainstorming at Royale.

I sure wish I was a Jupiter shareholder right now. i would mos def exceed my daily withdrawal limit / electronic transfer limit / inter-account transfer limit. I’d stroll down the road and buy the Fat Cactus. And then burn it to the ground. I’d burn R200 notes in front of my middle-class friends, so that they understand that i have matured and am no longer the same person i was in high school. sometimes friends tend to see you as the gawky, pimpled fat person you were when you met in high school. burning money would probably cement my new identity as ‘one of the top 100 rich ppl in Southafricanland’, and it would might make them fear me slightly and therefore be nicer to me because that’s what true friendship is all about.

Its not about doing the fan for your facebook profile pic.

True friendship: It's not about 'doing the fan' for your facebook profile pic.

has a holding company ever bought a personal brand before? I know that deals like this have to be very ‘carefully structured’ and stuff like that. things i would insist in my contract would include:

– I would retain 51% ownership so that when the time came to diss one of my friends / pull out of a party i committed to / buy a new pair of All Stars, I would have control over who was dissed / whether I excuse myself via SMS or just not pitch / which colour or hi-top vs. ankle jacks.

Wanna be free to hang out in my bedroom while my friends take photos of me lying against my bed with my All Stars casually positioned strategically.

Wanna be free to hang out in my bedroom while my friends take photos of me lying against my bed with my All Stars casually positioned strategically.

– I would be able to insist that 50% of my friends and all people who approach me with free drinks and offers of sex at The Assembly / poke me on facebook / add me on myspace / @MyBrandedLifeTM me on Twitter are all black because black peeps are notoriously cooler than whites or coloured or any other ethnicity. Also black peeps will enhance my street cred and will result in possible collaborations with other strong personal brands like Eminem / Dr Dre / Whoopi Goldberg.

A black person. Cooler than youll ever be.

A black person. Cooler than you'll ever be.

Black people 4 eva.

Black people 4 eva.

– I would work some sort of automatic Jewishness into the contract because it’ll stand me in good business stead, plus it’ll hopefully bring body to my very straight, very uncurly hair. Always wanted wavy, curly hair. Even willing to drop my GHD endorsement for it.

– A permanent spot at the front of the Woolies queue. Nothing is more devastating to my PB than the reflection of myself in the Woolies plexiglass, kicking my basket of Fat Free White Peach Yoghurt and Chuckles forward in front of me, as I inch closer to the till.

Double points on my Vida card every time I swipe. Am kind of tired of buying 7 cups of coffee a day so I can get a free coffee every Friday. Paying for Vida is kind of what plebby City Varsity Students who have just discovered Vida do. Feel like I’m beyond this. Pls organise.

Somebody to write and think of cool stuff for my contract because this is getting boring.

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question: do y’ulle think it’s hypocritical to build an agency and call it ‘independent’ and then sell it for loads of $$$$$$? some ppl who live in the comments of this article think so. i kind of don’t know what the point of being creative for other ppl is if you don’t make $$$$$$$$$. ya know?

Using your god-given talents to make people who are not you rich is like shooting yourself in the nose to spite your ear. - The richest oppenheimer

"Using your god-given talents to make people who are not-you rich is like shooting yourself in the nose to spite your ear." - The richest oppenheimer

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Sub-topic: The Money Effect

A study into consumer / employee behaviour by Alex van Tonder.

Insight: People feel happy and free to be productive and amazing and fulfilled and valued and inspired to reach unchartered territories and be loyal when you pay them lots of $$$$$$ and give them Macbooks.

Recommendation: Pay the ppl you like most lots of $$$$$$$$$$$$ and give them Macbooks.

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See how simple life is? Oh, what’s that? You want me to run your company? Send your proposal of my employment contract to alex@mybrandedlife.com.