Sometimes, in this weird world just filled with people looking to ‘take down your personal brand’ a little light shines in the darkness (via an email Subject: Delivery at Reception. ta). And the delivery turns out to be a box of DVDs, some of which were designed specifically for OCD home-consumption (for eg. Flashdance starring Jennifer Beale as “Alex Owens” in the 1983 hit). Did y’als know I was born in 1983? I haven’t even watched Flashdance. I have a feeling (What a feeling!) it’s gonna change my (branded) life 4 eva y’als.
What. A. Feeling. Y. 'ulz.
But that’s not all. Cleverly, there were a selection of movies, each ‘strategically chosen to represent the core values that represent the Women’s Health brand and how it relates 2 its consumers via demonstrating its relevance via each movie strategically chosen to represent the core values that represent the Women’s Health brand and how it relates 2 its consumers via demonstrating its relevance via each movie strategically chosen to represent the core values that represent the Women’s Health brand and how it relates 2 its consumers via
Did you see wha just happened there?
UR brand 4 eva
I just made an infinity loop with a positioning statement leading into a USP. I am basically an “Ad Escher bro” “trapped in a never-ending world of targeted touchpoints”. Jees Y’als. Thought this post was gonna be about something simple, like MOVIES. Welcome 2 da night train bros.
Can almost smell this y'ulz
Back to the point: yesterday the heavens opened and the skies rained down
Super amped about all this. Not kidding when I say the only one of these I’ve actually seen is The Notebook & Something About Mary (1983 remember…) basically had a life-changing experience last night when I watched Breakfast At Tiffany’s and I found out the lead character is a ‘lady of the night’ – did y’als know that? Thought it ironic that an image of a woman who has ‘become synonymous with class’ is actually a ‘portrait of a prozzie bro’. Love the world y’ulz, always filled with surprisies!
Anyways just wanted 2 say thanks to Woman’s Health for the gift. Getting a box of movies was enough to make me ‘seriously consider reading your mag’ (via reading it). Actually read the whole thing and have also changed my leg routine to Backwards Thigh Extensions over Lunges & Squats which is what I have been doing to keep my thighs in Beyonce, all based on the nifty tear-outs. Thanks y’als. Thanks thanks.
Thanks thanks thanks (via tangling my hand up in my shirt while blogging this)
Posted in branding, cool stuff i like, free stuff, my real life, personal branding
Tagged branded giveaways, breakfast at tiffany's, dvds, flashdance, free stuff, gift, magazine, movies, my branded life, something about mary, what a feeling, women's health
having a nemesis makes you work harder. a good nemesis should keep you up at night, while you try to outwit and outsmart them. a good nemesis should make you go to the Virgin Active every day, so you can be thinner or more buff than them. a good nemesis should keep your shoes clean, so you don’t look like shit when you appear next to them on a gameshow they’ve devised to make you look dumb.
i’m looking for a new nemesis. steve jobs had bill gates. who have i got? ppl who hate britney spears? ppl who forward around the Virgin Airlines ‘best complaint letter ever’ (for real? is it really so very funny?)? feeling rather thin on the nemesis front. sometimes i like to have a nemesis as a boss, because it makes you want to ‘prove them wrong’. but i like my boss. she believes in me. a nemesis should never believe in you. fear you, intimidate you, threaten you, maybe – but never believe in you.
that local politician who keeps singing that song about a machine gun used to be my nemesis, but he’s probably dying of AIDS, and that’s no fair. not sure why everyone’s so scared of him becoming president, because he’ll die of AIDS eventually (he doesn’t use condoms and sleeps with chicks who are HIV +). it’s not very sporty to have a nemesis who is dying.
i guess in order to find my nemesis i should follow some sort of logical process and pick someone who stands against something i stand for. then i should decide what i stand for. i stand for: getting free stuff / buying stuff / having stuff bought for me / wearing cool stuff / listening to music on my various cool technological stuffs / reading about cool stuff / making cool stuff / running / dissing facebook.
now if i flip this and line up all the opposites, my nemesis should become immediately apparent. and my nemesis is…
stupid. clearly. who doesn’t like cool stuff? not sure that this is the most effective way of establishing a nemesis.
i’ll think about this over the weekend, and get back to y’ulle on monday. feel like whomever i choose as my nemesis will have a big impact on my personal brand.
Posted in creatives, facebook, free stuff, personal branding, technology
Tagged apple, bill gates, CEOs, dating show, enemies, finding a nemesis, free stuff, game show, microsoft, my branded life, software, steve jobs, technology, virgin active
We can be friends if you buy me these shoes.
a) Tattoo RBK somewhere prominent yet trendy, eg. the surface of my foot or the back of my neck or on my inner wrist.
b) write to RBK (which i am doing right now in an open letter kind of way) and tell them I Am What I Am (their campaign line for all your philistines) and therefore they should send me the shoes.
c) compromise the part of my personal brand that projects an Independent Woman image and ask my boyfriend to buy them for me (ha ha, i would never do that. Don’t forget when you compromise your personal brand for material things you have to consider what it will do to your relationship, and it’s not really fair to my man. To quote a great cereal company, “if it doesn’t say Kellog’s on the box, it’s not Kellog’s in the box”.)
d) buy them with my cashmoney and then claim them back when i do my tax at the end of the year since having a personal brand means i am a personal business and get such benefits.
e) do nothing and wait 3 days until i get obsessed with some other equally cool object that I can scheme about getting free.
What’s it gonna be?
Posted in cool stuff i like, free stuff, personal branding
Tagged advertising, ankle, boots, brand, cool, fashion, free stuff, giveaways, high top, marketing, mybrandedlife, personal brand, pink ribbon, reebok, shoes, sneakers, south africa, stripes