Feel like I can *finally* be a part of this very NB branded coming-of-age ritual now that my name is on the last Citi Golf eva.
Can y'ulz see my message?
Thought long and hard for 7 days and 7 nights about what I should write on the very last Citi Golf ever and came up with this: (just steady yourself)
“Miss you Citi Bro xxx”
Feel like this is the face of the words that could sink a thousand ships. I mean them Citi Bro. Pity we never really got to ‘be bros’ 4 real. At least I get 2 miss u. 4 eva.
Posted in advertising, ambassadors, branding, cars, cool stuff i like, personal branding, youth
Tagged farewell car, golf, last citi gold ever, my branded life, signing, VW
listen y’ulle. there’s this cheetah, and her name is Lucky because she’s ‘lucky to be alive’ after she was found in a steel trap. the animal vets tried everything they could to save her leg – she is a cheetah after all, her legs are super important to her – but they weren’t able to, and they had to amputate one of her hind legs. now, she has just started walking again, and the nice blonde lady who has been rehabilitating Lucky takes her for long drives in her VW Golf, so that Lucky can stick her head out of the window and remember how it feels to move at the speed of the wind once more.
i actually started crying by the time i typed the last sentence.
that’s some iconic advertising, Ogilvy. i think this beats the Dunlop Staffie, and certainly shuts up that BMW Mouse. the IBM (ISM?) Elephant Bros are a stiff contender, but this is right up there.
I ❤ you, Lucky. Wherever you are.