Tag Archives: good hope centre

still searching for a Loeries gimmick. still.

ShouldI dress up like the Doritos “Snowglobe” Superbowl ad?

Should I wear an Obama mask? Or should my outfit rhyme with “Yes we can”?

Yes we can green eggs and ham.

Yes we can green eggs and ham.

Should I dress up as a Social Media Consultant?

Should I hijack the big screen and plug in a powerpoint about how the youth are skeptical about traditional advertising / don’t believe the official spokesperson only the unnamed source / hate getting branded SMSes?

Feel like that last idea’s been done before at one of the 90’s Loeries.

Should I ‘get so wasted and trip my tits off’ when I go onstage ie. party on bra?

Should I sniff really loudly when I accept the Loerie so ppl think I am on cocaine, and perpetuate a sterotype that really only applies to a minority of creatives, usually the ones in Dubai? sigh. so many options.

Should I get guns tattooed on my hips / shoulders / breasts? Be ‘that gun chick’?

Should I go on stage barefoot and do push-ups with my pinkie toe?

Should I propose to my boyfriend / art director on stage?

Should I cut my face with a knife?

Should I commit ‘recession suicide’?

Should I quit my job onstage and announce that I just want to be ‘an independent creative focusing on my own personal projects’?

Should I dedicate my award to independent creatives focusing on their personal projects because they are poor  unknowns who ‘deserve a break’?

Help me y’ulle. The tock is clicking.

Just searching for a Loeries experience that cuts through the clutter yulle.

Just searching for a Loeries experience that 'cuts through the clutter' y'ulle.

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new Loerie Awards location

the agency xmas party sucked a lot of my attention up this past week. didn’t even find time to comment on the Loerie Awards announcing its new venue, namely The Good Hope Centre in Cape Town. love the GHC. it’s this big, bulbous tuber of a building in the middle of the inner city Cape Town ganglands. i know it well, because i attended the Red & Yellow School of Advertising, which was right across the road. this one time, an art director’s VW Beetle got petrol-bombed, for realz. the area has that kind of eccentric charm.

Still looking for a stage gimmick for Loeries. Been thinking hard about learning a Silly Walk. Worried now that the awards are in Woodstock, a gangster might mistake my Silly Walk for a Nokia 3310 and shoot me.

Still looking for a stage gimmick for Loeries. Been thinking hard about learning a Silly Walk. Worried now that the awards are in Woodstock, a gangster might drive past and mistake my Silly Walk for a Nokia 3310 and shoot me.

bizcommunity calls the area the East City Precinct. gotta love marketers. they know how to make you feel like you’re living in New York, even though you didn’t win the Green Card Lottery because you’re a pragmatic person who doesn’t believe in luck and didn’t even enter. i also like how they acknowledge that the GHC isn’t in the best of states by stating that “The Good Hope Centre has been somewhat forgotten in Cape Town and we feel this is a perfect challenge for the Loeries.”

I like an awards show that likes a challenge.

I also like an awards show that starts an industry comment war just to get more publicity. Go Bizcommunity. Some memorable moments from the 2008 Loeries Comment War (prob gonna be in a cinema any day now with Andrew Human played by Matt Damon):

“The venue is a gravel-clad apartheid silo in the midst of one of the City’s bleakest precincts, with a comfort factor of zero and acoustics to match.” – anon

( I never noticed the gravel-cladding but now that they mention it… silly archis. you know how those archis like to ‘play and experiment with different textures and materials’ on their buildings. gotta let them make mistakes, you know. )

“Good move. Cape Town’s the place. Just make sure to lose the Margate skankiness and create some sexy, glamour. At least now I can wear some killer heels and not worry about walking up all those stairs in Margate!!” – Adbabe

(Yes. Killer heels are very important. Not so much for me to wear, but for me to contrast my Converse + Ballgown outfit against. Am glad Adbabe is sticking up for sexy, glamour. There is not enough sexy, glamour in advertising. Sometimes wish i worked in the Sexy,Glamour industry..*sigh*)

“ad babe is a fatty! true story.” ifeltadbabesfatboob

(A very meaningful comment. Makes me consider whether I’ve left the world a better place than i came into it. Makes me wonder whether I filled the world with love or not. makes me wonder what Adbabe’s boobs feel like. soft.)

Just down the road from Ogilvy…yay. From a 2 hour plane ride – to a 2 minute walk from Ogilvy. Thanks for killing the adventure.” – Boo

(A very, very legitimate point. At least the GHC is a 5 minute drive from my place of work and residence. At least I will be able to listen to a full Britney Spears track on the way there and get myself into dancey-dancey-PR-slut mode. I feel for the guys at Ogilvy. Hey anyone wanna have pre-drinks at Peddlar’s on the Bend in Constantia? That way it will take 30 minutes to get The Loeries and we can pretend we’re driving across the Eastern Cape / KZN border. Just a thought.)

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Better start thinking about some clever tactical medium executions. Pressures on for all the Cape Town agencies. Wonder if you can draw parallels between how many bullet holes you get in ur rental car and how many Grand Prixes you win in one night. Must be meaningful and disruptive. Must catch the consumer when they least expect it.

Better start thinking about some 'clever tactical medium executions'. Pressure's on for all the Cape Town agencies. Wonder if you can draw parallels between how many bullet holes you get in ur rental car and how many Grand Prixes you win in one night. Must be meaningful and disruptive. Must catch the cynical advertising consumer when they least expect it.