It must be tough being a client because if you’re with a cool agency, you’re likely to be bombarded with great ideas. i’m talking snowstorm here – ‘great ideas to the left of me, brilliant ideas to the right, here i am, stuck in the middle with you.’
“if i were a client /even just 4 a day / i’d roll out of bed in the morning / and put on what i wanted and go” – Beyonce “Just-Another-Art-Director-Who-Wishes-She-Was-A-Popstar” Knowles
so after lots of thought, i have been collecting methods to make approval of ideas easier for clients. most of these methods have been tried and tested, although some of them are based purely on assumption and some are complete bullshit that I have fabricated to help me ‘deal with reality’. I will be releasing “The Client Special – How To Approve A Great Idea’ on a weekly basis, almost like a ‘Magazine Show Blog Post’ aimed at creatives who aspire to eventually cross into Mordor and ultimately end up as brand managers.
It’s also for clients who need guidance when it comes to choosing from a whole lot of great ideas, with maybe some crap ideas mixed in there.
Pls note I cannot be held responsible for any bad advertising, tho will gladly take credit when you win at OneGoldShowPencilEagleLoerie Awards.
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Ad Approval Method #1: What does your cat think?
We all know that asking your kid / husband / wife / gran what they think of a campaign idea is a no-no, because of the dreaded ‘Sample of 1’ rule. But asking your cat is totally different. Cats are more intuitive. They are very picky, unlike your husband. The best way to ask your cat’s advice is to lay all the printouts from the agency all over the floor, and leave the room for a bit. Come back in 15 minutes and see which one the cat has decided to sleep on. That’s the idea that’s going to turn your business around.
(One of those solutions that seems so obvious in retrospect, right?)
wow. i have to say, i am impressed. from ramshackle seaside event to slick sunny extravaganza, The Loerie Awards finally grew into all its potential this time round. i think one’s experience of the awards depends on a number of factors, including where you’re staying, who you’re with, etc. This year we stayed slap bang in the middle of Margate in the flats about the Rondevoux Mall, which made access to shops, the beach and ceremony exceptionally easy, and thus we had a great weekend. the weather in Margate was sheer perfection – not muggy, very sunny and the water was warm and swimmable, so i managed to fit in a mini seaside holiday in the off-time. the rest of the time was spent catching up with people i haven’t seen in ages, which is a large part of what makes going so much fun. here are some of my pics, i will add a few more later. oh, and here’s the link to the saturday winners and the sunday winners.
before we left, we made a whole bunch of enlarged Jason faces. Jason works with us in client service, and in his spare time he is a paramedic and a bit of a dork. we like to make fun of the fact that he never doesn't pull a blue steel face in photos. we also like to make fun of his 'Safety First' policy.
We even got Jason to stop freaking out long enough to embrace his faces in a totem pole formation.
We made the Mugg & Bean waiters quite nervous.
Digital won a whole bunch of awards on Saturday night, which made people say things like "We really need to get into digital,". Hmm. Rather late than never, I guess.
I was really impressed by the various screens on the stage. A vast improvement from just 2 screens with a barely legible powerpoint presentation on it. This actually looked good, and you could see the work, which is what we were there for, after all.
More stage prettiness.
Arguably the biggest awards (Television Grand Prix) went to King James for the Allan Gray ad, "Beautiful". I think they deserved it.
This is an action shot I managed to capture during our Friday night braai in Margate. At some point someone threw breadrolls, which resulted in a fully fledged food fight. Here we have a precious shot of the tomatoes landing on Michael's head.
Me and Jean, who is now a designer at Grid.
Christian, Brandt and me. Thunda.com was everywhere, capturing the memories you'd rather not have.
Rei and Mark on the beach, where we found respite from the loud and bad house music at BackLine.
Looking a little sunburnt, I found Jen lurking at the back of Backline.
Posted in advertising, alcohol, internet branding, my real life, online, parties, people i work with, The Loerie Awards
Tagged advertising, alex van tonder, awards, backline, beach, big face, brandt, Cape Town, christian, digital, fun, gold dress, grand prix, great, grid, jason yankelowitz, jean du plessis, jenny, king james, KZN, Margate, marketing, Media 24, mugg & bean, mybrandedlife, photos, production, SABC, safety first, seaside, show, south africa, stage, the jupiter drawing room, The Loerie Awards 2008, thunda.com, town