Tag Archives: innovation

Going to a brand party y’all.

I’m going to a brand party / secret event / happening
Gonna do my makeup dark & smudgy
Gonna sweat into my bangs to ‘bring the seks’
Gonna wear sneakers with a dress
Prolly not Converse this time
More of an Adi vibe
Kind of over Converse anyway
Plus don’t want 2 break the rules
(is diff with Adi)

NO U ARE NOT ALLOWED ON THIS CARPET. PLS GO BACK & READ THE RULES.

NO U ARE NOT ALLOWED ON THIS CARPET. PLS GO BACK & READ THE RULES.

I’m going to a brand party / secret event / happening
Gonna gloat about it on my fbook status / tweet to my followers / set my skype bubble 2 read:

“Hey any1 else going2 that super secret triple helix party on sat 24 oct 2009 at an undisclosed venue unless u also got the Ltd Edtn Test Tube?

No 1?

Guess I’m looking 4 a friend 2 come w me…

Who’s the lucky ‘friend’ gonna be?”

(And wait 4 ppl 2 beg 2 come with me via commenting on my status innocuous comments like ‘what’s dat party u talking about? sounds lame’)

Super top secret.

Super top secret.

I’m going to a brand party / secret event / happening
it’s only my 7 452nd one this year
Am aiming for 8 001 to top last yrs total
Am no longer capable of forming an opinion on a venue based on my feelings y’ulz.
Can only ‘go some place’ based on what brand will be giving me free stuff there
(is totally fine, kind of over having my own opinnies anyway)
So amped for this one
Bound to be free booze / hot sweaty sneaker bros / branded freebies
Just wanna get sh*tfaced / ‘meet new people’ / take pics on my Lomo app 2 upload 2 Flickr so ppl can see how awesomely zany my life is (in comparison 2 their crappy life & average camera)
hope they do a lucky draw for some Ltd Edtn sneaks / holographic laser pointer keyring / branded cap ‘n shirt
need something to make me ‘feel superior 2 every1 around me’ via being “expensive yet free” thereby implying how much i ‘take expensive shit 4 granted’ ‘because I can’,
now that bingeing on fast food / smoking cigarettes / sex with strangers / sex with extended group of friends has ‘hit the mainstream’
(such hard work being cutting edge y’ulz)

Just want 2 feel alive (via branded events).

Just want 2 feel alive (via branded events).

I’m going to a brand party / secret event / happening
Gonna ‘form a meaningful relationship w Adi via their embracing the Mad Scientist trend-fad’
Gonna engage w down2earth peeps employed on behalf of Adi
2 ‘be the voice of the shoe of the people’
Gonna punch out the lenses in the 3D glasses I got from watching UP & chill in the toilets with my top off & pretend am in a Lyall Coburn shoot
(can only dream y’all).

Photo of introspective yet active-looking cool chick by Lyall Coburn (extremely authentic photog)

Photo of introspective yet active-looking cool chick by Lyall Coburn (extremely authentic photog) from Adi Originals campaign

Photo of me via non-LC photog but getting there

Photo of me via non-LC photog but 'getting there' (PS. wish I put some Adis in that Pie Chart Of Stuff That Is Cool. "Art Regret")

I’m going to a brand party / secret event / happening
Y’ulz going? (is top secret)

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pop-up retail: sounds rad, looks bad

‘pop-up retail’ is one of those annoying phrases that marketers have been throwing around strat sessions for a good 5 years now, and i see on cherryflava that puma has finally gone and produced their very own pop-up store at the V&A waterfront. while the phrase ‘pop-up retail’ might make 2 bit strategic consultancies feel very innovative and vital to the brands they are trying to enhance, it doesn’t impress me. and while i may be wrong here, i don’t think it impresses the consumer, either.

like husky dogs, pop-up retail is a first-world import that doesn’t sit well here. sure, in a country like sweden, which has all but obliterated the bottom half of maslow’s heirarchy of needs, putting an expensive brand in a prefab shack does come off as novel. zany. funky. but in this country, which might as well be renamed ‘Shack City’ over South Africa, a prefab container just doesn’t come off as impressive. does this make you want to walk inside and spend a lot of money on tracksuits and shoes?

Wow! Glass doors! Corrugated steel walls that look like shit! Man i cant wait to shop here.

Wow! Glass doors! Corrugated steel walls that look like shit!

i also wonder why they put a pop-up store at a location that already has a real store. a real store in a real building. maybe it’s because no one goes to the new fashion wing at the waterfront? or maybe it’s because the cool coloured kids who work behind the counter in the real store are holding it hostage by refusing to turn the bad music down? maybe it’s because young hip consumers see a brand that has only one store as being ‘poor’ and therefore non-aspirational? sigh. Gen Y are so complicated, so demanding. i don’t even understand myself some times. let’s look some more at the crappy store:

Hey, isnt this enticing? My eye is drawn to the hazard tape at the top. This place looks cooking and dangerous. Wish all my lifestyle brands could look like this.

Gonna cut myself on the metal so i can feel one with the store.

yeeeeeah. remember kids, just because Puma jumps off a building, doesn’t mean you have to, too.

it’s always the simplest ideas

and if you’ve got one, you might find reading this article on the inventor of the  Number 1 Foam Hand inspires you to make yours happen.

Geral made capitalism work for him by giving it the finger.

Geral made capitalism work for him by giving it the finger.

customised cigarette boxes

we have a whole bunch of unbranded cigarettes, though we can’t say why just yet. but we’ve had loads of fun getting our smoker grasses to customise them. here are some of the results:

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the matterbox: most interesting marketing idea i’ve seen in a while, and it’s not virtual

matter

the matterbox sends you a bunch of cool stuff from cool brands. best thing about it is it’s real, and it’s not junkmail. i’ve signed myself up for one. found via notcot. more about it on their fabulous site.

websites that have been eating up my time.

Creativity Online is like the Daily News for anyone who works in and around the ad industry. Filled with interesting snacks of marketing related info.

Stormhoek’s just won an award for doing some innovative marketing. This is their blog, which is good reading. It’ll make you relook how you approach your product’s positioning, and rightly so. Big up to these guys and the work they’ve done with Cerebra.

Mike Stopforth’s blog is always worth checking out, especially if you’re confused by the whole web 2.0 thing (what does that really mean? etc etc). Dig around here for some easily accessible information and case studies, in normal, non-tech speak. Super cool.

There’s been talk of RCRD LBL  for a while now but it’s finally up and running. If you’re single and lame like me you’ll want to set aside a friday night – okay, a sunday afternoon – for this gem. For those genuinely interested in the music industry.

And then I’m still twittering. This program is something you’ll only get into digging once you bother to sign up and use it. But it’s making marketers all abuzz at the moment since the word ‘micro marketing’ came onto the scene.

And lastly, Superfuture is not new, but it keeps me coming back. You’ll see why.