on friday we all got chased out of the studio and told to meet at a door on the side of the Newlands Rugby Stadium. for those of you who abhorr rugby as much as myself, this was a bit like being told to meet at the Red Door in Woodstock. not that i know what the Red Door is. maybe it was Yellow Door?
Mallix: above the rules.
anyway, we were taken into the bowels of Newlands, and treated to a career peptalk that went something like, Work Harder, Win More Awards, Make Ideas That People Notice, Win More Awards. which got us all really inspired, so we ran out onto the field and practised our ambition lunges:
Ambition lunges are a very if not THE most important part of your workout, so be sure to factor them into your training schedule.
fair enough. What i enjoyed most was being exposed to what the JDR Creative Directors believe to be legendary work. all too often you get used to work getting bombed or approved, but you don’t really know what appeals to the people approving your work. Jo showed us a lot of fashion-related ideas. Ross showed us some of the old Musica work, which was simple but great. And Livio showed us this really long video about Ferrari… (No he di’nt!) Yes, he did.
Random picture of rugby stadium so you can pretend you were there.
once we’d been inspired, we were all tasked with brainstorming a billboard for Hyundai, along the lines of 2010 if we felt so inclined. watching a bunch of indoorsy creative types pitter-pattering-cigarette-puffering around an empty rugby stadium did bring the LOLs a bit. then, we all painted our ideas up on a giant canvas that was set up inside.
Pushed to our limits by the introduction of unconventional scamping media.
Our staid ways of conveying ideas are obliterated as we adjust to this new way of communicating with those judging our work.
Jarred gets fully into it while everyone else gets into the butternut samoosas.
Good times, good times.
Posted in advertising, cars, creatives, innovation, office fun, people i work with, The Loerie Awards
Tagged advertising agency, alex van tonder, awards, brainstorm, canvas, Cape Town, corporate, creative excellence, D&AD, fun, insider, inspiration, jo thomas, livio tronchin, loeries, mybrandedlife, newlands, painting, pep talk, ross chowles, rugby stadium, south africa, team building, the jupiter drawing room, winning awards, work, yellow pencil
i spend so much time online, and the more time i spend online the more cool stuff i find, and the more cool stuff i find the more fragmented my time spent in any given place becomes. i’ve resolved to make a concerted effort to document more of the things that inspire me, for whatever reason. starting with this rad sofa box i found at swissmiss:
ffffound.com is an image bookmarking site i like to frequent for sheer viewing pleasure, or what i call a Brain Massage. some gems include:
and then i see that Courvoisier is kicking their latest branding efforts up a notch by collaborating with urban/skate / hip hop brand LRG this (USA) spring. some of the awesomeness includes these branded gadgets – iPhone and BlackBerry. mmm, me please.
i also came across this article on a speech given by Bill Cosby on how to combat racism, and i find it pretty inspiring. as someone who lives in a racially charged country, it’s refreshing to hear someone speak from a rational place on the topic.
Posted in alcohol, branding, celebrity, collaborations, consumer, cool stuff i like, online, popculture, technology, youth politics
Tagged alex, bill cosby, BlackBerry Curve, blog, brains, branded, chair, co-branding, collaboration, courvoisier, dead stuffed bear, designer, ffffound.com, gore, graffiti, hip hop wear, illustration, inspiration, instant grass, iPhone, LRG, marketing, melted ice cream truck, mybrandedlife, online, pac man ghosts, panda, pharrel williams, racism, sculpture, sensible stance, sofa box, south africa, street art, swissmiss, wall