and it’s this beautiful old house at 52 Bompas Street, Rosebank, near to Fournos bakery. we share it with an ad agency and a production company. very cool since it’s central but still has that working from home feeling, plus a big old oak tree and a pool.
Posted in instant grass, instant seed, johannesburg
Tagged amu mathebula, greg maloka, instant grass, instant seed, johannesburg, mybrandedlife, new office, office, old house, rosebank, south africa, working from home
drinking a lot of this stuff.
i like the 2 on the outside the most. the red one, not so much.
Posted in cool products, free stuff, instant seed
Tagged botanical water, Cape Town, carpe diem, detox, instant grass, instant seed, mybrandedlife, sieze the day, slippers, south africa
ended up at kirstenbosch gardens for Emily’s birthday which coincided with the love jones concert. who’d have thought these guys could draw this kind of crowd? though the idyllic setting may have something to do with it.
and some scenes from office putt putt in mouille point:
Posted in Cape Town, instant grass, music, office fun, people i work with, popculture, SA cool kids, youth
Tagged birthday, blogger, Cape Town, concert, emily veitch, instant grass, kirstenbosch, love jones, mybrandedlife, office, putt putt, south africa
the way our company works is we have a bunch of trendspotters – we call them ‘grasses’ – who we give cameras to so that they can go take photos of their lives. here are some cool pics i’ve found while doing a bit of work this evening:
Posted in consumer, grasses, instant grass, photography, popculture, SA "street", seen around town, youth
Tagged be a grass, Cape Town, culture, grasses, instant grass, johannesburg, join, mybrandedlife, photographs, south africa, taking pictures, trendspotters, youth
every friday we get a half day off and every second friday we spend a few hours out of that half day discussing how can do our jobs better. one person has to give a talk / workshop, and last friday it was jason’s turn. he got us to play this Client-Agency game, which goes something like this:
you have 2 teams. in each team one person is a client, one person is the agency, and one person is the fairy godmother. the client has to perform a task (in this instance, blow up a balloon) but they are unable to use their arms – the Agency has to stand behind them and tell them what needs to be done. see exhibit A:
once they’ve performed the task, thefairy godmother, placed on the other side of the room,has to direct both blindfolded client and agency to where they are. then client-agency teamhas to pull the fairy godmother (identified as the person wearing the hat) back to their ‘office’, see exhibit B:
then the faiy godmother has to throw marshmellows at the client-agency team. first team to finish the marshmellows wins. please note that while this looks frivolous and just plain awesome it is the closest reinactment to life in advertising as it’s possible to get with a bunch of masks and balloons and is not to be taken lightly. then we got down to our meeting, presided over by well known and respected Ian Calvert (see below):
Posted in instant grass, office fun, people i work with
Tagged advertising, agency, balloons, client, fairy godmother, friday, game, instant grass, jason stewart, marketing, masks, mybrandedlife, team building
Creativity Online is like the Daily News for anyone who works in and around the ad industry. Filled with interesting snacks of marketing related info.
Stormhoek’s just won an award for doing some innovative marketing. This is their blog, which is good reading. It’ll make you relook how you approach your product’s positioning, and rightly so. Big up to these guys and the work they’ve done with Cerebra.
Mike Stopforth’s blog is always worth checking out, especially if you’re confused by the whole web 2.0 thing (what does that really mean? etc etc). Dig around here for some easily accessible information and case studies, in normal, non-tech speak. Super cool.
There’s been talk of RCRD LBL for a while now but it’s finally up and running. If you’re single and lame like me you’ll want to set aside a friday night – okay, a sunday afternoon – for this gem. For those genuinely interested in the music industry.
And then I’m still twittering. This program is something you’ll only get into digging once you bother to sign up and use it. But it’s making marketers all abuzz at the moment since the word ‘micro marketing’ came onto the scene.
And lastly, Superfuture is not new, but it keeps me coming back. You’ll see why.
Posted in arts and culture, branding, consumer, geek, innovation, internet, internet branding, NPD, online, popculture, technology, youth
Tagged advertising news, america, blog, cerebra, cool, creativity, creativity online, innovation, instant grass, internet, marketing, micro marketing, micro publishing, mike stopforth, mybrandedlife, new product development, NPD, online, resource, south african, stormhoek wines, technology, trends, twitter, USA, wesbites, youth
love it. vodka with vaguely sparkling lime spring water. not very sweet at all.
Posted in alcohol, cool products, innovation, packaging
Tagged , alcohol, alcopop, bitch pop, cooler, distilled, instant grass, instant seed, lime, mybrandedlife, off consumption, on consumption, rtd, south africa, spring water, vawter, vodka, water, youth market
it was Amo’s birthday yesterday and Ruth came up with this idea that we should make her work for her presents. or at least run around a bit. so we each got her a gift and wrapped it and her first gift was a clue, which hinted at the next person’s desk where the gift would be hidden. with each gift was another clue, so she had to hop from desk to desk. we followed her around like a crowd of paparazzi, and every time she found a gift we all yelled YAY and it was good times. here are some pics:
and ruth, mastermind of the adventure
Posted in cool stuff i like, instant grass, office fun, parties, people i work with
Tagged ammal ismael, birthday, blog, Cape Town, celebrations, fun, gifts, green point, ideas, IGHQ, instant grass, mybrandedlife, office, party, south african, treasure hunt, youth
introducing Chatta Box. it comes in a tetrapak, so you can take it pretty much anywhere (it’s resealable) but even better, it’s recyclable.
thanks to Nick for the pics of the launch. definitely a product to look out for over summer.
lots of pretty colours and pretty girls, the launch was at the Planetarium in Cape Town last thursday at 4pm.
not a great shot of the POS or the packaging but you get the idea:
Posted in branding, Cape Town, green, instant grass, on the move, parties, youth
Tagged advertising, alcoholic beverages, blog, Cape Town, Chatta Box, cradle to cradle, experiential marketing, green, instant grass, launch, marketing, mybrandedlife, new product, packaging, planetarium, POS, recyclable, south african, tetrapak, wine
jason walked in with half a box filled with Lindt balls after lunch. it sent amo into a shrieking fit, so dan poured them all over her. happy times.
The balls destroy Dan’s Low GI resolve.
amo, quite literally hysterical with joy. thanks to our pals at JMC.
Posted in confectionary, free stuff, instant grass, office fun, people i work with
Tagged amaal, balls, chocolate, confectionary, daniel, del.icio.us, fun, instant grass, lindt, mybrandedlife, office, work