Tag Archives: instant grass

new IG Jozi office

and it’s this beautiful old house at 52 Bompas Street, Rosebank, near to Fournos bakery. we share it with an ad agency and a production company. very cool since it’s central but still has that working from home feeling, plus a big old oak tree and a pool.

igjozi

igjhb

i’ve been on detox

slippers

drinking a lot of this stuff.

waters
i like the 2 on the outside the most. the red one, not so much.

notes from my googlereader

i’ve only just got into google reader. and if i was completely honest i’d name this post ‘notes from my delicious’ but where googlereader wins is that i actually check it whereas i’m not great at checking my delicious network. we’re busy developing and changes our IT structures at work, and are in the process of building a social networking type system as a brief submission alternative to email for our grasses – very exciting but i won’t say too much just yet as we’re just about to test it. we’re also exploring getting our office onto a google server and synchronising our calendars etc etc so i’ve been playing around with google, and i’m pleasantly surprised.

anyhow googlereader pulls all your RSS feeds from your favourite sites into an email type format, which you can open while you’re logged into your email, so it’s a lot easier than trying to check all those sites again or even remember what they are. here’s what googlereader brought me this week:

oh the irony: a short article about beijing’s fakes market developing its own ‘Silk Street’ brand.

silicon valley insider talks about how perhaps people don’t value music enough to pay for it in any format, on an article on the slowing of digital music sales.

i’ve been talking to a lot of our clients about personal branding lately, and this company that you can hire to get photographers to follow you around as if you are famous is a great example of this trend manifested.

an article about how much of your positioning is in your price tag, especially if you sell wine.

a thought-provoking argument from the guardian about how facebook’s on a mission to take over the world. i mean, how much do we know about the company anyway? (not dissing, just saying)

and then on the topic, this speaks about the popularity of virtual or ‘concept’ products, and how consumers are as much into buying stories as they are things.

it’s been a big one

the end of a mad year. this last week has been so hectic at the office, wrapping up last minute work for clients and organising (and recovering from) a mid-week rodeo-themed christmas party. for once i decided NOT to take any photos, since i tend to concentrate too much on getting cool shots more than just having fun. so i have nothing to show you, although i will find everyone else’s pics, maybe early next year.

i will say that i can barely walk as my inner thighs are stiff from being a little over-zealous on a mechanical bull, and i have a graze on my knee, and it took me 2 hours to get the rhinestones off the top i wore, which i spent a good 3 hours rhinestoning in the first place. it was also kind of a farewell party for Daniel Beatty, our MD, who will be moving to Tokyo to run our Japan office (very sad for us) so it was a bit crazy. crazy good.

i just have one more thing left to do before i can chill, namely the grass newsletter, just to let everyone know what’s been happening. our office and business has changed so much in one year, it’s hard to keep everyone up to speed with what’s happening. we’ll be opening some new premises in jozi early next year, and we’ll also be opening in dubai and brazil next year. we’ll also be appointing a new MD as Dan has made himself a Super Valuable Human. but i may leave that til next year since i would rather have everyone’s input.

but it’s been quite crazy – i for one, have moved cross country twice in one year, and residential addresses 7 times throughout the same year. we’ve had massive growth in business through both new and existing clients, and instant seed as a business has really taken off and done some pioneering stuff in this country when it comes to word of mouth marketing. and the russian business has grown and is now a bit bigger. and we’ve had an insane amount of fun throughout it all.

i plan to turn my computer off for at least a week. my camera’s had a bit of an episode – the first since i’ve had it which is remarkable considering what it’s been through (it’s a Canon Ixus i, old school one, and a best friend) so i’ve taken that as a sign to do a bit of information detoxing. instead i’ll be filling my head with number9dream by david mitchell, the wind up bird chronicle by haruki murakami, and proof reading my friend lauren beukes’s novel Branded due for publishing early next year. that will be peppered with Heroes season 2 – which i have not had time to watch yet, shocking – and chilling with friends who have flown home from their perches around the globe / country. but what i’m most looking forward to is lying in the sun by the pool. not so much the beachdue to the trauma surrounding getting to and from it, but just being outside in the sunshine. hooray for summer.

hope everyone has a great christmas. i’ve got a bit obsessed with wrapping paper and am fully kitted out this year. i love christmas. happy holidays and rest well, see you next year.

oh and thanks to sarah johnson for showing me this, which got me laughing much, and got the peoples’ choice award for Best User Generated video (take note those interested in New Media):

love jones and pirate bones

ended up at kirstenbosch gardens for Emily’s birthday which coincided with the love jones concert. who’d have thought these guys could draw this kind of crowd? though the idyllic setting may have something to do with it.

lovejonesconcert

and some scenes from office putt putt in mouille point:

chumi

nickjuggles

dan

puttputt

balls

late night server stumbles: grass pics

the way our company works is we have a bunch of trendspotters – we call them ‘grasses’ – who we give cameras to so that they can go take photos of their lives. here are some cool pics i’ve found while doing a bit of work this evening:

skaters

nightgirlstarsgirlwigs

twitter users, as defined by Jeremiah Owyang

“Twitter is for the highly engaged, early-adopter, pro-technology user. This is the ‘influence’ community, meaning they will shape the direction of others in each of their respective lives. It’s highly likely that these users participate in other forms of online publishing and communication like blogging, Facebook, or use mobile activity. In short, it’s the ‘coolkids’ of the webspace, and yes, that includes John Edwards.”

as you may be able to tell, i’m spending a lot of time on Jeremiah’s site. for the full article, click here.

Johnnie Walker Red Label Party – 101 Hertzog Blvd

jason

couple

tummy

howard

stone

emma

bokkie

the client – agency game

every friday we get a half day off and every second friday we spend a few hours out of that half day discussing how can do our jobs better. one person has to give a talk / workshop, and last friday it was jason’s turn. he got us to play this Client-Agency game, which goes something like this:

you have 2 teams. in each team one person is a client, one person is the agency, and one person is the fairy godmother. the client has to perform a task (in this instance, blow up a balloon) but they are unable to use their arms – the Agency has to stand behind them and tell them what needs to be done. see exhibit A:

clientagency

once they’ve performed the task, thefairy godmother, placed on the other side of the room,has to direct both blindfolded client and agency to where they are. then client-agency teamhas to pull the fairy godmother (identified as the person wearing the hat) back to their ‘office’, see exhibit B:

godmother

then the faiy godmother has to throw marshmellows at the client-agency team. first team to finish the marshmellows wins. please note that while this looks frivolous and just plain awesome it is the closest reinactment to life in advertising as it’s possible to get with a bunch of masks and balloons and is not to be taken lightly. then we got down to our meeting, presided over by well known and respected Ian Calvert (see below):

ian

websites that have been eating up my time.

Creativity Online is like the Daily News for anyone who works in and around the ad industry. Filled with interesting snacks of marketing related info.

Stormhoek’s just won an award for doing some innovative marketing. This is their blog, which is good reading. It’ll make you relook how you approach your product’s positioning, and rightly so. Big up to these guys and the work they’ve done with Cerebra.

Mike Stopforth’s blog is always worth checking out, especially if you’re confused by the whole web 2.0 thing (what does that really mean? etc etc). Dig around here for some easily accessible information and case studies, in normal, non-tech speak. Super cool.

There’s been talk of RCRD LBL  for a while now but it’s finally up and running. If you’re single and lame like me you’ll want to set aside a friday night – okay, a sunday afternoon – for this gem. For those genuinely interested in the music industry.

And then I’m still twittering. This program is something you’ll only get into digging once you bother to sign up and use it. But it’s making marketers all abuzz at the moment since the word ‘micro marketing’ came onto the scene.

And lastly, Superfuture is not new, but it keeps me coming back. You’ll see why.

what i’m drinking at the moment

love it. vodka with vaguely sparkling lime spring water. not very sweet at all.

vawter

vawter2

Amo’s Birthday Treasure Hunt

it was Amo’s birthday yesterday and Ruth came up with this idea that we should make her work for her presents. or at least run around a bit. so we each got her a gift and wrapped it and her first gift was a clue, which hinted at the next person’s desk where the gift would be hidden. with each gift was another clue, so she had to hop from desk to desk. we followed her around like a crowd of paparazzi, and every time she found a gift we all yelled YAY and it was good times. here are some pics:

clue reading

earthworms

crowding

next clue

more clues

bert on the swing

dali biscuits

yaaaaaay

and ruth, mastermind of the adventure

ruth

wine on the move

introducing Chatta Box. it comes in a tetrapak, so you can take it pretty much anywhere (it’s resealable) but even better, it’s recyclable.

chatterbox

thanks to Nick for the pics of the launch. definitely a product to look out for over summer.

launch venue

lots of pretty colours and pretty girls, the launch was at the Planetarium in Cape Town last thursday at 4pm.

seating

talking

not a great shot of the POS or the packaging but you get the idea:

pos

3 cities, 3 flights, 2 days

snapshots from a whirwind brainstorm tour of joburg, pretoria and durban. also, proof it’s possible to get jet lag in one timezone. will upload more from the pics once i get them from Nosisi.

durban airport spur

spur at durban airport. to me, spur embodies that feeling of beginning or ending a journey.

nosisi pretoria

tourbuddy nosisi. she used to be the singer in Kwani Experience.

driving joburg

somewhere along jan smuts going into town. and below, nelson mandela bridge. i love taking driving shots.

nelson mandela bridge

below is kulula’s camo plane, as we landed in durban. it got the passengers in my plane all talking and gawking.

kulula camo plane

after our session we went to Society in Florida rd in durban and had some drinks and danced a bit. good times. here’s Lavanya, Timmy and Nosisi. and then there’s me and Lavanya in the bathroom

society lav tim nos

bathroom society

balls for africa

jason walked in with half a box filled with Lindt balls after lunch. it sent amo into a shrieking fit, so dan poured them all over her. happy times.

balls for africa

dan and his balls
The balls destroy Dan’s Low GI resolve.

amo loves balls

amo, quite literally hysterical with joy. thanks to our pals at JMC.