Tag Archives: king james

A Ninterview!

Y’alls can listen to me ‘in my real voice’ on The Digital Edge, who interviewed myself, Tertia Albertyn (What an honour!), Georgina Michelmoore and Diane Charton on what it’s like to “be a woman in digital”. While you listen to the interview, allow me to provide you with this beautiful photo of Bakoven beach, taken yesterday, for you to stare at. Yes yes y’all. Enjoy! xx

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My boss’s dog

His master's couch.

I know, right? Yet ANOTHER reason to get into advertising.

27 Dinners

27 Dinners was supremely legendary. First up was our pimp-assed limo trip around the peninsula, which was a little like being on the Starship Enterprise.

Warp speed ON!

Warp speed ON!

There was champagne everywhere.

A little champagne before the show.

Mirrors and LCDs everywhere.

Mirrors and LCDs everywhere.

The boys from From The Couch, and Matt Buckland and his lady on the left

The boys from From The Couch, and Matt Buckland on the left

The view from the window as the sun went down

The view from the window as the sun went down

Arrival at Bombay Bicycle Club (the 7-Eleven makes this pic so special)

Arrival at Bombay Bicycle Club (the 7-Eleven makes this pic so special)

Red carpet paparazzi razzle dazzle

Red carpet paparazzi razzle dazzle

One of my fav LBDs - Woolworths Studio W, ladies.

One of my fav LBDs - Woolworths Studio W, ladies.

Presenting Steri Stumpie work.

Presenting Steri Stumpie work.

Getting a T-shirt thanks to RSA web.

Getting a T-shirt thanks to RSA web (click for more)

Some chill time.

Some chill time.

Onto the minor details, I gave a talk that contextualised the Steri Stumpie work we’ve been doing. I tried to show the geeks just what goes into a good messaging campaign, and how social media can be used to enhance and drive home the message, rather than social media being the idea. Sounds very complex but is basically the exact opposite of ‘The Medium is the Message’ (sorry McLuhan), which was really just some catchy l’il viral mnemonic that spread around when tactical had just exploded onto the scene. Must  say congrats to Dave and Chris for organising a supremely awesome 27 Dinners. It rocked. PS. Red carpet photos courtesy of Brandon Golding.

i think i’ve found my Loeries Stage Gimmick

Bubbles. BUBBLES.

Bubbles. BUBBLES.

a bubble dress. can you handle it. am falling more in ❤ with Lady Gaga every day. wish i could go back in time to the agency xmas party and exchange my Amy Winehouse outfit for something more like one of these:


Levi’s® Photography Search: A Case Study in using social media

I know y’ulle think I’m a brainless advertising chick who does nothing but upload hot pics of herself onto flickr and rub her breasts against her the glass of her creative director’s office, but it’s not completely true. They keep me around because every now and again, I prove to be quite useful. I wouldn’t go so far as to say:

“I’m the number 1 creative in South Africa,” like Paul Warner from Metropolitan Republic said in the March 09 issue of GQ (true story).

But I am handy because I know my way around facebook, an invaluable skill that has come in handy while we’ve been running a competition called The Search for the Levi’s® Photographer off onesmallseed.net, and it’s proved to be an insightful exercise in using social media to reach the right consumers.

The competition went live at the beginning of December 2008, and it was a call to South African photographers to come up with and submit their unique vision conveyed through a photographic treatment that would give the Levi Strauss brand a distinctive and relevant look. It came about because we were aware of the wealth of talent out there amongst local creatives, and we wanted to see whether we could discover someone fresh and inspiring to bring something special to the brand.

We got an amazing response – a total of 60 photographers shot and submitted images to be considered. We narrowed the entries down to a shortlist of 12 photographers, out of whom Capetonian Romi Stern was chosen as the winner.You can see the official winning announcement and the shortlisted photographers here.

The Search for the Levi’s® Photographer has been my (and King James’s) first big(ish) project using social media as the primary platform for communication and interaction with consumers, and it worked really well because onesmallseed.net is a creative community, therefore it was a natural place for us to reach photographers. We were able to interact with entrants and answer questions real-time, and tailor our interactions with them based on the feedback they gave us.

We did experience some glitches
– an auto-brief malfunction, and we completely underestimated the number of entries we’d get, so on the weekend of the competition deadline our mailbox was bouncing back entries and stressing out some very passionate photographers, but we managed to solve it in the end.

Needless to say, we are extremely chuffed with how it turned out, and we’re looking super forward to working with Romi this year.

What I’m reading right now.

Fascinating. Hoping it will heal my family.

Fascinating. Hoping it will heal my family.

The boyfriend is quite demanding.

The boyfriend is quite demanding.

A guide to dealing with client service.

A guide to dealing with client service.

Exploring some new exercise options.

Exploring some new exercise options.

Kidding, kids. These are the new King James Coporate Gifts. You get a blank book, with ‘What’s your Story?’ printed on the front, and 2 reversable dust jackets that you can change according to how badly you feel like shocking people at Vida.

Oooooh, clever.

Oooooh, clever.

judgement day

it’s here. the day of the xmas party is finally here. leaving in an hour. petrified.

The party committee can smell fear.

The party committee can smell fear.