Tag Archives: loerie awards

The SABlog Awards. Don’t vote for me.

Hey y’ulle. Been thinking and have decided am not going to nomin8 myself in the SA Blog Eagle Lion Pencil Prix Awards this year. Just feel like before we know it, we’ll all be blogging for awards and writing ‘scam posts’ just so we can get little buttons for the side of the page. Feel like I want to stay true to what my blog is really about: posting pix of myself where I look really hot, then writing about how ugly I feel, so lots of ppl email me and tell me that I’m rly hot. Kidding. Feel like I want to stay true to living my brand and searching for my consumer promise. Not really sure winning awards etc etc will do much for my positioning as ‘the blog for the marketing savvy marketer’ / ‘The number 1 creative BLOG in South Africa’. Feel like I’ll be feeding myself my own words on a hat to cut off my foot and shoot myself in the face.

“The truth isn’t the truth until people believe you / and they can’t believe you if they don’t know what you’re saying / and they can’t know what you’re saying if they don’t listen to you / and they won’t listen to you if you’re not interesting / and you won’t be interesting unless you say things imaginatively / originally / freshly.” – Bill Bernbach, the Dis Be Advertising Album, 1965

The Dis B Advertising Album Artwork, 1965 (re-release 1985)

The 'Dis B Advertising' Album Artwork, 1965 (re-release 1985)

Not rly going for this ‘winner!’ vibe or this ‘top blogger in the world of cape town / twitter’ vibe. Feel like making this whole thing competitive takes the fun out of it. So just wanted to tell y’ulle NOT to vote for me here. If you don’t vote for me here, then y’ulle will all be the winners. Together, we will be simply sharing our experiences in advertising to ultimately deliver a better product.

My Homie: Bill BB

My Homie: Bill BB

“Our job is to sell our clients’ merchandise… not ourselves / Our job is to kill the cleverness that makes us shine instead of the product / Our job is to simplify / to tear away the unrelated / to pluck out the weeds that are smothering the product message.” Bill Bernbach, the Pop Yo Logo On Dis Bitch album, 1973

Am having a good feeling about this. Feeling focused, like I know who I am again. Still need a Loeries gimmick though. Should I dress up like Bill Bernbach? Will Bill Bernbach be recognisable as a costume when they interview me on Top Billing about my Grand Loerie Eagle Pencil Prix Award? Will pics of me dressed like Bill Bernbach get me more hits on my blog?

Love ya Bill.

Love ya Bill.

Being a copywriter is something complex y’ulle. Sometimes wish I’d studied Business Science and worked at Goldman Sachs with my ugly English boyfriend/bloke in London, getting wasted in pubs, ‘singing the song thinking this is the life”.

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thinking about getting a tattoo. having trouble making a decision.

every few months or so i think about getting a tattoo. thinking about getting a tattoo is just about the only time i really consider what my values are as a human being. the rest of the time i operate without any values at all and make the necessary apologies on facebook when i have a moment. one design i’ve really gotten to like the idea of is a line drawing of an african lion. a line lion. i like values attached to the symbol of the lion: courage, integrity, strength, calm. i feel these are concepts i would be really happy to have on a piece of my skin.

but i have been thinking that maybe the lion is not conceptual enough and doesn’t adequately reflect my lighthearted yet deep-thinking nature enough. it doesn’t really embody the concept of ‘i am a creative creative’, you know? you know how people tattoo meaningful song lyrics onto their bodies? well maybe i should tattoo the payoff line of a brand that i find meaningful onto my body.

to produce their own fragrance. Would you buy For Man, After All or For Woman, After All Eau de Toilettes?

A very meaningful tattoo of a daft punk lyric. See bands and musicians are like brands these days. We all know that modern music makers have the same ultimate goal in mind: to produce their own fragrance. Would you buy For Man, After All or For Woman, After All Eau de Toilettes?

it would definitely tell the world that i am serious about being a copywriter for advertising. i can imagine the camera zooming in on it when i collect my Grand Pencil Eagle Lion award at Loeries. then again, maybe i should tattoo the Cannes Lion onto my arm, preferably the arm that i write with. that would indiciate a mixture of dedication as well as a recklessness you would only find in a zany writer such as myself.

Was i brave and strong and true? Did i fill the world with visual puns+logos my whole life through?

Imagine this pretty face on my body. Feel like it would do some srs things for my image. Wouldn't have to stress about winning one coz i'd always have one. forever. Can imagine reminiscing on my advertising career as an old woman, and the question i shall ask only i can answer: Was i brave and strong and true? Did i fill the world with visual puns+logos my whole life through?

So what payoff line should i get tattooed on my lower back? Or on the back of my neck? Should i get the barcode of my favourite product tattooed on the back of my neck? Did my Maserati have a barcode? It must have some sort of code somewhere. Possible payoff lines i’ve thought of so far (some real, some written by me to describe me):

umshini wam bam boogie [it means “Bring me my fake matric certificate” in one of our indigenous languages and is our ruling party’s president’s official slogan]

Alive With Possibility [this is brand South Africa’s slogan]

Please don’t squeeze the Charmin

The Real Thing

Finger Lickin’ Good (very conceptual, feel this one operates on many levels, physical, emotional, intellectual)

Because I’m Worth It

Inspired. Motivated. Evolved. (thinking of having a few spine implants that make my skin look like that of an attractive alien. original, fresh thinking, IMO.)

Everything is easier on a Mac

Sheer Living Pleasure (shows my zest for life and intolerance for anything moderately priced)

V, W, U N ME (feel like this is a conceptual take on an old classic, kinda like myself, really)

Let your fingers do the walking (smart yet sexy. I feel this one is a close contender)

Anyone have any suggestions? I really feel like this tattoo could win an award. Even if i don’t have budget for it, i must make it happen. Even if i only get the tattoo printed onto transfer and apply it for one day and i take lots of photos of it. This really does feel like a turning point in my career, y’ulle.

Dont you think there should be an award at Loeries for the Grand Prix Advertising Person? As in, the person who most upholds the brand of career that is advertising? Think i could stand a real chance there. Instead of having a Loerie as the statue it could be a human with arms outstretched like a Loerie. And it could break off, for extra authenticity.

Don't you think there should be an award at Loeries for the Grand Prix Advertising Person? As in, the person who most upholds the brand of career that is advertising? Think i could stand a real chance there. Instead of having a Loerie as the statue it could be a human with arms outstretched like a Loerie. And it could break off after an hour, just like the real ones do, for extra authenticity.

Loerie Awards Video Collage

by Mark at King James.