so cherryflava wrote about the trailer park hotel opening at the Grand Daddy in Long Street and posted this fine ol’ pic of me and my bear:
Me and my boo (bear). Things are just fine now that Mama Bear's left.
should i go blonde y’ulle? should i quit my job and be goldilocks full time? i could probably do Snow White and Jasmine from Aladdin too, if i don’t cut my hair as planned on Wednesday. maybe i could sign some sort of endorsement deal with various sponsors looking to add some sort of ingenue /sex fetish appeal. maybe Jessica Simpson Hair ExtensionsTM ‘n me should talk.
have any of y’ulle ever been featured on a ‘trend blog’? not sure how i feel about it. wondering if i’ve accomplished a subconscious lifetime dream. thank goodness i wasn’t featured for not wearing panties at the Assembly / for having 8 babies / for slashing toddlers at a daycare / for being ‘too real’. all of the above would suck as trends. am feeling a bit worried because now that i have been featured once, i’ve had a taste of trend fame. i want more.
i want to BE the superbowl. i want to BE the amy winehouse beehive. i want to BE the intriguing diagram that conveys how men think about nothing but sex and beer. i want to BE the ‘funniest complain letter in the world, ever’. i want to BE sneezing baby panda.
maybe i’ll just settle for blonde. life’s confusing enough as it is. speaking of confusing, have y’ulle seen the Cadbury’s Drumming Gorilla ad 2.0? it features 2 kids who move their eyebrows to the rhythm of the backing track, and presumably, the rhythm of their souls.
hmm. really makes me think. did y’ulle rush off to the bathroom right after you favourited this on your youtube to see if you could do that with your eyebrows? i can’t, in case you were wondering. did y’ulle rush out and buy (cadbury’s) chocolate right after you saw this ad? (i didn’t. only eat lindt even though i have to draw from my mortgage to pay for it, but i’d never compromise my personalbrand 4 money). maybe this ad is aimed at kids and we just don’t get it.
do you think this ad is exploiting childrens? you know how weird childrens can be – almost every children has some sort of strange nervous tick that their parents have to wean them off through expensive therapy / ritalin / mood stabilizers / beating the shit out of them / being alcoholic parents ‘to give the kid something real 2 worry about’. i’m not sure whether advertisers should be exploiting this insight into children and family dynamics. will someone report this to the ACA? the CIA? the AA? not sure what kind of help these 2 exploited young ‘uns need. maybe someone can sponsor a doll for them so they can point out where they were touched on their faces when this ad was made.
i’m also scared of what kind of repercussions this ad is going to have. what if popular clubs like The Assembly and Bassline and 88 start playing a beaty remix of this track, thereby encouraging drunk patrons to mimic these offensively naff eyebrow movements? what if squeeky balloons become the new rave whistles / glow sticks / lollipops / vuvuzelas? what if i never stop asking silly questions on my blog followed by forward-slash-separated-variables? sigh. it’s going to be a really tough one because eyebrows are a lot harder to print branding on than rave whistles / glow sticks / lollipops / vuvuzelas, and the balloon will eventually deflate and is only a ‘temporary solution’.
not sure how to finish this post. hey look. more pictures of me as goldilocks.
Just ate some hot porridge.
Bears tell great jokes.
Posted in advertising, ambassadors, confectionary, creatives, design, experiential, my real life, personal branding, tv
Tagged 3 bears, alex, blonde, cadbury's eyebrow ad, cherryflava, children, chocolate, glow sticks, goldilocks, grand daddy, hotel, kids, long street, mark stead, marketing blog, my branded life, nervous ticks, opening, rave accessories, sky, tourettes, trailer park, trend, whistles
i won R3 million in our poker evening on wednesday. not that i need the money. am thinking of donating it to ‘the recession’.
The pile of chips on the left is mine, the pile on the right is Jody's, who came second.
then Mark insisted on doing card tricks that didn’t work. he figured if he acted mysterious and wore a sailor hat we’d become more gullible to his guiles. it didn’t work.
Carla falls on Mark, while he acts 'mysteriously'.
and then last night i dressed up in a Goldilocks outfit and sat on bear’s lap at the launch of the Airstreams atop the Grand Daddy Hotel in Long Street. but more about that later.
Posted in my real life, SA cool kids
Tagged 3 bears, caravan, card tricks, goldilocks, grand daddy hotel, jody ziman, mark stead, my branded life, poker evening, R3 million, roof, trailer, winner
went to go see Mark and Jo Stead’s caravan the other night. walked into the beautifully redone foyer of the old Metropole hotel (now the Grand Daddy as in Daddy Long Legs Art Hotel) and asked where i could find the caravans.
“You mean the Gulf Streams?” said the receptionist. Aren’t Gulf Streams jets? Turns out they are called “Airstreams”. NEways, ascended the staircase and landed on the roof of the metropole. Mark and co were sitting around with ciders and wine. The only 2 caravans i saw worth documenting were Mark’s and another artist who did a polkadot dorothy theme. some pics:
Dot dot dot.
There's no place like home.
We were joking that it would be funny if the south easter picked up this caravan and dumped it in the middle of Bree Street.
Me in a dot mirror.
And onto Mark and Jo’s Gulf Stream Jet:
Momma bear's chair. Note the embroidery in the cushion.
Wait, this is more like Momma bear's chair.
Bear family heritage. A proud mantelpiece.
A solid bear face. The kind of bear you'd like to sit down at a fireside with and talk berries and salmon.
Special bear porridge bowls.
Kinky post-its from Goldilocks.
Goldilocks wig. Her dress hangs up in the cupboard.
The bear head is also in the cupboard. Things start looking very kinky round about now.
Mark in his bear mask. Far more charming than the Dead Kennedy's mask he wore to the christmas party.
And there you have it. If you’d like to stay there, get ready to pay 4 star prices. Book by popping into 38 Long Street or by calling +27 21 424 7247 or by emailing email@example.com .
Posted in accessible premium, collaborations, cool stuff i like, innovation
Tagged 3 bears, 4 star, art hotel, artists, boutique hotel, Cape Town, goldilocks, grand daddy, grand daddy hotel, hotel, jo stead, long street, mark stead, mybrandedlife, old metropole hotel
my pal, my buddy mark stead is working on a pretty interesting project. he’s redoing a caravan that’s been hoisted to the top of a building for a 5-star mobile hotel as part of the Grand Daddy hotel. sounds a bit mad but here’s the evidence:
You know. Just another inner city caravan hoisting on a Sunday.
Mark and his wife Joe are redoing the caravan, and the theme they have chosen is ‘The Three Bears’. it could be amazing. it could be creepy. it’s probably going to be mostly creepy, judging by the work in progress i’ve seen so far.
Mark at work. Creepy.
Goldilocks outfit. Rather enticing. Makes you glad there are no holes in the bear suit.
Bear suit beginnings.
Bear head endings.
i ate your porridge.
so you can check the whole thing out on Mark’s blog, which he’s set up especially for the project.
Posted in Cape Town, cool stuff i like, people i work with
Tagged 5 star art hotel, Cape Town, caravan, daddy long legs, decorate, designer, fairy tale, goldilocks, interior, mark stead, mobile home, mobile hotel. grand daddy hotel, mybrandedlife, rich, three bears
Posted in The Loerie Awards
Tagged 2008, advertising, awards, durban, funny, kingjames, loerie awards, loeries, Margate, mark stead, mybrandedlife, photos, show, south africa, video, youtube
Mark, Reijer and I went to the Jitsvinger & ETC performance at 14 Hope Street last night. the venue isn’t the best for MCs since it’s a hall and it makes the sound bounce around and echo and you don’t get to hear the best of what they’re saying, but it was an energetic performance no less. partially charged by the energy of the ardent fans who were clearly there to recite every lyric word for word, the rest of the crowd was a strange mix. in fact, there was a granny who outdid everybody in terms of stamina and enthusiasm when it came to dancing. to me it seemed like a mix of family and close friends, made up by a bunch of youngsters i didn’t recognise, which is not something that usually happens in Cape Town.
Mark and I were hypothesizing that if we didn’t recognise anyone, it can’t be populated by the usual advertising crowd, therefore maybe Levi’s was actually reaching its market? rather have fewer on targets (the hall wasn’t even half full) than lots that miss the target. quality over quantity. got some pics:
jitsvinger, moments before he mimicked pulling a gun on me. seriously. freaking artists:
huge cuervo presence at the bar, with brands like Bell’s Whisky (WTF? Demographic brain freeze perhaps?), Smirnoff Spin, Storm, Heinekin and Windhoek bringing up the rear.
more crowd vibes
Posted in Africa, alcohol, ambassadors, branding, Cape Town, fashion, music, parties, popculture, retail, SA "street", SA cool kids, sponsorship
Tagged 14 hope street, activations, alex, bad sound, bell's whisky, brand, branding, Cape Town, coloured, converse shoes, ETC, event, gangs, gold tequila, heineken beer, hiphop, jitsvinger, jose cuervo, levi strauss, levi's young guns, mark stead, mitchell's plain, mybrandedlife, new talent, original music, party, rapper, reijer van der vlugt, retail, rhyming, smirnoff spin, smirnoff storm, south africa, sponsorship, street, township, white rapper, windhoek lager, young musicians