Tag Archives: masks

rebranding phase 1: trying a new look

As y’all know, I’m going through a ‘rebranding’ process. So i’ll be trying out a few new look & feels, messaging, tone, etc over the next few weeks. My first experimental hypothesis is: Should I speak about people as if they are animals, and where possible, make them wear animal masks around me? This would be a strategic move on my behalf that would create a key differentiating factor between this blog & other advertising blogs. After all, ‘we are just animals anyway’. Plus animals are generally ‘genuine at heart’ and without any ‘personal agenda’ which results in their being ‘highly accessible and well-liked’ by a variety of demographics, regardless of the confusing fact that I ‘own a sewing machine yet am not LSM 9’. What y’ulz thank?

Portrait of the author as a horse.

Portrait of the copywriter as a 'horse'.

The Production dept shall be known from now on as the elephant parade.

The Production dept shall be known from now on as 'the elephant parade'.

Designer shall henceforth be referred to as Budgies, or, Budgerigars.

Designers shall henceforth be referred to as 'Budgies', or, 'Budgerigars'.

The head of production, while an elephant, is able to speak horse to get through to the copywriters.

The head of production, while an elephant, is able to 'speak horse' to get through to the copywriters.

The director of Operations is a sheep, because it is ironic, and heaven forbid there not be some form of irony in this post.

The director of Operations is a sheep, because it is ironic, and heaven forbid there not be some form of irony in this post.

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the client – agency game

every friday we get a half day off and every second friday we spend a few hours out of that half day discussing how can do our jobs better. one person has to give a talk / workshop, and last friday it was jason’s turn. he got us to play this Client-Agency game, which goes something like this:

you have 2 teams. in each team one person is a client, one person is the agency, and one person is the fairy godmother. the client has to perform a task (in this instance, blow up a balloon) but they are unable to use their arms – the Agency has to stand behind them and tell them what needs to be done. see exhibit A:

clientagency

once they’ve performed the task, thefairy godmother, placed on the other side of the room,has to direct both blindfolded client and agency to where they are. then client-agency teamhas to pull the fairy godmother (identified as the person wearing the hat) back to their ‘office’, see exhibit B:

godmother

then the faiy godmother has to throw marshmellows at the client-agency team. first team to finish the marshmellows wins. please note that while this looks frivolous and just plain awesome it is the closest reinactment to life in advertising as it’s possible to get with a bunch of masks and balloons and is not to be taken lightly. then we got down to our meeting, presided over by well known and respected Ian Calvert (see below):

ian