Tag Archives: micro marketing

how to use twitter – a beginner’s guide

for those of you who just can’t bring yourself to set up another account, reading the do’s and don’t’s offers a lot of insight into how Twitter works. Extract from full article Don’t tweet like a n00b by Brian Oberkirch.

“Do:

allow for a bit of mystery. Showing a little leg is far sexier than parading all your bits about: look at meeeeee. Go for pointilism & not photorealism. A little daub will do ya.

Try not to:

reveal that you are a crazy person.

Don’t:
overdo the @ tweets. It’s a stage whisper. For everything else, there is the D command. Learn it. Love it.”

 

 

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websites that have been eating up my time.

Creativity Online is like the Daily News for anyone who works in and around the ad industry. Filled with interesting snacks of marketing related info.

Stormhoek’s just won an award for doing some innovative marketing. This is their blog, which is good reading. It’ll make you relook how you approach your product’s positioning, and rightly so. Big up to these guys and the work they’ve done with Cerebra.

Mike Stopforth’s blog is always worth checking out, especially if you’re confused by the whole web 2.0 thing (what does that really mean? etc etc). Dig around here for some easily accessible information and case studies, in normal, non-tech speak. Super cool.

There’s been talk of RCRD LBL  for a while now but it’s finally up and running. If you’re single and lame like me you’ll want to set aside a friday night – okay, a sunday afternoon – for this gem. For those genuinely interested in the music industry.

And then I’m still twittering. This program is something you’ll only get into digging once you bother to sign up and use it. But it’s making marketers all abuzz at the moment since the word ‘micro marketing’ came onto the scene.

And lastly, Superfuture is not new, but it keeps me coming back. You’ll see why.