Tag Archives: monocle magazine

Psychographic Profile: I am an Advertising Student

Lets get vida and take photos of each other and deep etch them.
Let’s get vida and take photos of each other and deep etch them.

i am an advertising student.
i go to red and yellow / triple A / Vega.
i think my school is better than all the others.
i am from Joburg, but i am reinventing myself in Cape Town.
i am open-minded and quirky.
my accent has an American twang that i picked up from my best friend MTV / VH1.

I am an advertising student.
i carry at least 2 moleskines everywhere i go (1 for ideas, 1 for doing sketches of my friends that i will scan later and upload onto facebook so my friends can use them as profile pics).
i am learning to manipulate the minds of the public.
i am learning how to render food, cars and fast moving consumer goods (FMCGs) with my overpriced Copic Markers.
i am adding ppl who work at ad agencies as friends of facebook because it will improve my peer evaluation marks.

i am an advertising student.

i have loads of cool kreative friends at AFDA.i have slept with all of them.
all of them have slept with me.
we do cocaine together at mercury live.
together we are ‘singing the song, singing this is the life’.
i write scripts and we make short films about the role brands play in our lives.
i work for the man. i hate the man. fuck the man. i am the man.
i make out with my female classmates when i go out to Long Street on a Monday, Wednesday, Thursday, Friday and Saturday night.
i am in love with my gay best friend.

i am an advertising student.
i am multitalented. i can write and i can draw.
i can direct short movies on my nokia.
i know how to work a “Mac”.
i am in love with ideas.
i am just an idea. you are just an idea.
together, we have both been done before.

i am an advertising student.
someday i will be an advertising intern.
someday i will sleep with a Creative Director and blackmail him into hiring me.
someday i will write / art direct / design a TV ad / billboard / radio ad / brochure / promotion / meme that your kids will hum along to / fwd on email / fwd on Mxit / fwd on facebook.
someday i will quit my successful job and go ‘work in Dubai’ to kick my cocaine addiction.
someday i will never quit smoking, even though i did that ad about smoking that makes you puke into your mouth.

i am an advertising student.
i take pictures of the nightlife and upload them on my blog.
i work on proactive campaigns for brands like Vespa and Pritt glue.
i earn money by working behind the bar at a nightclub / at Exclusive Books / for a market research company.
i collect scraps of paper / packaging / stickers / quotes and stick them up around my desk / bedroom to feel creative / stimulate my mind.
i go to Vida E Caffe at wembley square every saturday morning so i can see Waddy Jones and his wife drink coffee and write raps.

i am an advertising student.
i go to vortex on the weekends. i dance to the trance music.
i love the vort because i can forget about brands and just ‘let loose’ and ‘be myself’.
i only read wallpaper and monocle magazine because i am progressive and have a global perspective.
i have won a student loerie.
i will get the funnest job at the zaniest agency because of it.

i am an advertising student.
i am my own consumer promise.
this is my tone and manner.
this is my substantiating evidence.
buy into my communication strategy.
buy into me.
buy me.

Advertisements

a spot of tennis on Sunday

Tennis Time. Outfits are most important. We have gone for a mixture of retro Royal Tannenbaum (Rei) and silly ra-ra skirt from YDE ie. Herschel schoolgirl (me). Together we are not so cool as to be intimidating, not so uncool as to be mistaken as a couple from outside of the city bowl area.

Tennis Time. Outfits are most important. We have gone for a mixture of retro Royal Tannenbaum (Rei) and silly ra-ra skirt from YDE ie. Herschel schoolgirl (me). Together we are not so cool as to be intimidating, not so uncool as to be mistaken as a couple from outside of the city bowl area.

even though the weather was nothing like Paradise Island Saturday, we got up at 9 and munched down some oats with apple and syrup and almonds, and got ourselves off to the Gardens Lawn Tennis Club. we go there because they have a general attitude best embodied by this sign:

If one is to be authentically Capetonian, it is important to be closed to new people and things, and to uphold every small and insignificant rule in the hopes that you will offend anyone who doesnt know that this is the way. If done correctly, you need never meet anyone from outside of Cape Town - ever - nor will you find yourself having to broaden your mind or use your imagination.

If one is to be authentically Capetonian, it is important to be closed to new people and things, and to uphold every small and insignificant rule in the hopes that you will offend anyone who doesn't know that this is the way. If done correctly, you need never meet anyone from outside of Cape Town - ever - nor will you find yourself having to broaden your mind or use your imagination.

of course, Rei and I are not actually members. this is not on purpose – every time we arrive someone official-looking just buzzes us in and never asks us for money. who are we to make conversation with someone we don’t know, let alone make conversation about tennis club payments?

Life in Cape Town - pretty confusing.

Life in Cape Town - pretty confusing.

A grey day for tennis.

A grey day for tennis.

after a few games and some rallies and a lot of chilly cloudy air blowing on our sweaty hocks, we thought we’d better go home and get changed so we could go shopping. this was to be a big shop since our cupboards have been bare for quite some time. this is due to the fact that there’s a recession so the money we’d normally spend on food has been cut out of our budget, which now looks something like this:

Wallpaper Magazine ********** R5 000

Monocle Magazine************R4 000

iPhone 3G x 2****************R10 000 (we have both broken the ones we got free from Apple – hey who knew touch-screen Mario could be so addictive)

Medium broadband connection****R15 000 (South African internet prices tsk tsk)

3rd World Ambient Trauma Counselling (it’s the latest thing, helps you stop worrying about crime and getting hijacked or diseased or when Horlicks will finally become affordable here)************R20 000

Parking Retainer outside The Waiting Room on Long Street (a new thing, so we don’t have to drive around the Long Street block over and over on a Saturday night) *******R2 000

Flickr Pro Accounts*********$50 (don’t know how much that is in Rands)

So that pretty much uses up our disposable income, which is why this shop had to be good and last us at least a week or so until we can sell some art on Etsy or sell our friends taste in fashion and music out to some market research company in order to earn some extra monies.

Are you ready for Gardens Centre?

"Are you ready for Garden's Centre?"

Ready as Ill ever be!

"Ready as I'll ever be!"

Staple diet for young professionals in the creative industry.

Staple diet for young professionals in the creative industry.

Moooooooooslie! Makes those days you forgot lunch bearable. Alpen is cheap and less molasses-coated than many mueslies on the market. That is why it wins with us.

Moooooooooslie! Makes those days you forgot lunch bearable. Alpen is cheap and less molasses-coated than many mueslie's on the market. That is why it wins with us.

Coconut milk - because conditioner is too expensive these days and if theres one thing we both need, its hair shine.

Coconut milk - because conditioner is too expensive these days and if there's one thing we both need, it's hair shine.

Because the internet will soon be a luxury for us middle class folk, we are stocking up on fax paper. Email me if you want my fax number so you can send me your comments. I promise a personalised reply to each and every one.

Because the internet will soon be a luxury for us middle class folk, we are stocking up on fax paper. Email me if you want my fax number so you can send me your comments. I promise a personalised reply to each and every one.

Guavas - the it fruit at the moment. Fruit is similar to hair accessories - they go in and out from week to week. Luckily fruit also goes off. Imagine those pink extensions you got just rotted out of your hair in a week? Anyhow this week is guavas, and we are happy to embrace them. I cant figure out why a makeup brand hasnt covered certain fruits with their stickers yet. A gloss brand in particular. Juicy Tubes?

Guavas - the 'it' fruit at the moment. I can't figure out why a makeup brand hasn't covered certain fruits with their stickers yet. A gloss brand in particular. Juicy Tubes? I am wearing Elizabeth Arden Gloss in this pic in case you're wondering.

Shopping took a lot out of us, so we napped a large part of the afternoon away. Then Rei got down to making dinner while I took photos of him, and then me and him.

Chopping stuff to go in the wok.

Chopping stuff to go in the wok.

Dinner anticipation builds in the kitchen.

Dinner anticipation builds in the kitchen.

Dinner gets down to cooking. Rei is an amazing cook - this is the first phase of an elaborate pasta meal.

Dinner gets down to cooking. Rei is an amazing cook - this is the first phase of an elaborate pasta meal.

Dinner is served. Not so bad for a pair of creative young professionals in a recession.

Dinner is served. Not so bad for a pair of creative young professionals in a recession.