Tag Archives: mxit

Psychographic Profile: I am an Advertising Student

Lets get vida and take photos of each other and deep etch them.
Let’s get vida and take photos of each other and deep etch them.

i am an advertising student.
i go to red and yellow / triple A / Vega.
i think my school is better than all the others.
i am from Joburg, but i am reinventing myself in Cape Town.
i am open-minded and quirky.
my accent has an American twang that i picked up from my best friend MTV / VH1.

I am an advertising student.
i carry at least 2 moleskines everywhere i go (1 for ideas, 1 for doing sketches of my friends that i will scan later and upload onto facebook so my friends can use them as profile pics).
i am learning to manipulate the minds of the public.
i am learning how to render food, cars and fast moving consumer goods (FMCGs) with my overpriced Copic Markers.
i am adding ppl who work at ad agencies as friends of facebook because it will improve my peer evaluation marks.

i am an advertising student.

i have loads of cool kreative friends at AFDA.i have slept with all of them.
all of them have slept with me.
we do cocaine together at mercury live.
together we are ‘singing the song, singing this is the life’.
i write scripts and we make short films about the role brands play in our lives.
i work for the man. i hate the man. fuck the man. i am the man.
i make out with my female classmates when i go out to Long Street on a Monday, Wednesday, Thursday, Friday and Saturday night.
i am in love with my gay best friend.

i am an advertising student.
i am multitalented. i can write and i can draw.
i can direct short movies on my nokia.
i know how to work a “Mac”.
i am in love with ideas.
i am just an idea. you are just an idea.
together, we have both been done before.

i am an advertising student.
someday i will be an advertising intern.
someday i will sleep with a Creative Director and blackmail him into hiring me.
someday i will write / art direct / design a TV ad / billboard / radio ad / brochure / promotion / meme that your kids will hum along to / fwd on email / fwd on Mxit / fwd on facebook.
someday i will quit my successful job and go ‘work in Dubai’ to kick my cocaine addiction.
someday i will never quit smoking, even though i did that ad about smoking that makes you puke into your mouth.

i am an advertising student.
i take pictures of the nightlife and upload them on my blog.
i work on proactive campaigns for brands like Vespa and Pritt glue.
i earn money by working behind the bar at a nightclub / at Exclusive Books / for a market research company.
i collect scraps of paper / packaging / stickers / quotes and stick them up around my desk / bedroom to feel creative / stimulate my mind.
i go to Vida E Caffe at wembley square every saturday morning so i can see Waddy Jones and his wife drink coffee and write raps.

i am an advertising student.
i go to vortex on the weekends. i dance to the trance music.
i love the vort because i can forget about brands and just ‘let loose’ and ‘be myself’.
i only read wallpaper and monocle magazine because i am progressive and have a global perspective.
i have won a student loerie.
i will get the funnest job at the zaniest agency because of it.

i am an advertising student.
i am my own consumer promise.
this is my tone and manner.
this is my substantiating evidence.
buy into my communication strategy.
buy into me.
buy me.

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text speech – the art of abbreviation

a fine example of an educational guide for modern kids / an art review: (yes, I do offer Text Speak as part of my writing services, however when you sign the cost estimate you also need to sign the “Just trust me on this one” clause)

Not one of my pieces of work, but its freaking out marketers everywhere this Monday. Dont. Be. Afraid. There are people out there who can help.

Not one of my pieces of work, but it's freaking out marketers everywhere this Monday. Don't. Be. Afraid. There are people out there who can help.

snapshots from the field: back to school

been out and about talking to a lot of high school kids lately. here are some snaps from Trafalgar High in Cape Town who kindly hosted us last week. brought back so many memories of being at school.

tuckshop

evidence of the mxit generation, these girls swop songs on their cellphones.

cellgirls

hallways, kids moving between classes.

hallway

window with some Tip-ex graffiti .

window

and a totally neat poster on packaging found in a classroom.

packagingposter

and this old nestle recall poster:

nestlerecall

and the setting – very pretty.

blueskies

i’m on The Grid

so roundabout monday one of my twitter pals sends this:

“SMS the word ‘Grid’ to 33313 to get an invite’.

doesn’t sound exciting if you live under a rock, but i got pretty amped and started flapping around the office as i normally do about new technology, and everyone just ignored me, as they normally do when i do this. but truth is Vodacom’s offering to the SNS (social networking site) market is not only cool, it’s a first in that it tracks where you are in relation to your friends. here’s what they say about it (believe the site went public on Friday):

“When you use TheGRID it immediately shows your approximate position on a street map. This is done by utilising network-positioning systems that map the location of your cellphone. If you are signed-in, the profiles of your friends in your immediate area will be displayed, allowing you to share content with them in a number of different ways.
TheGRID users can leave “blogs” around the city: virtual notes to share experiences with other users, for example, a review of a meal at a restaurant. These notes may include anything from basic text messages to photos and even video clips. TheGRID will also show users which of their friends are in the area – they are then able to make contact with them through IM, and, for example, invite them to lunch.”

their official site can be found here.

i’d recommend signing up, you’ll only really get the benefit of this kind of thing if all your friends and associates are on it. you can also use it as a personal navigation system – came in quite handy for me twice this weekend. go forth and embrace the future, south africa. happy stalking.