Tag Archives: nando’s

voting special: celebrity endorsement of the year

Love is free, yall.

Love is free, y'all.

you gotta give it to Nando’s. they took on the nation’s most notorious stand-up comedian, Julius Malema, and he, very predictably, just couldn’t keep his mouth shut. in his threats and tyrades he’s come up with some of the raddest viral material. it’s the kind of stuff you just can’t write. it’s amazing. check this out:

“If Nando’s does not withdraw the adverts, the ANCYL will mobilise the people of South Africa to take militant action against Nando’s and anything associated with Nando’s.” – the ANC League of Extraordinary Youthgentlemen

it’s just too good. this is the kind of name drop most brands can only DREAM about getting in their wildest brandy dreams. and it gets better. they even use the word ‘instruct‘ – totally awesome:

“While awaiting the legal advice, the ANCYL instructs the Nando’s company and those who did the advertisement to promptly withdraw the advert from all television screens and radio channels.” – ANC League Of Extraordinary Youths.

this – my friends – is groundbreaking advertising. this campaign deserves the Grand Black Clio Lion Loerie Eagle Prix best use of PR / social media / digital / tv / integrated / craft / viral / radness / tactical / extreme LOL category.

Nandos 4 EVA.

Nando's 4 EVA.

I hope the agency is getting their Loerie Stage Gimmick together. Would suck to win this big and be unprepared to do something zany and memorable on stage. Now’s your chance to introduce your personal creative brands to the industry – don’t be shy now.


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voting special: MyBrandedVoteTM

Nandos work by Black River JHB (thanks @thecopyninja)

Nando's work by Black River JHB (thanks @thecopyninja)

Nando’s goodness (via 10and5), not forgetting this ad ripping of Julius Malema (head of the ANC Youth League, famous for using Hitler as inspiration for his personal brand).


That’s apparently done by a small agency called Stick. URL anyone? We’re still waiting for Julius Malema to ‘take militant action’ against Nando’s.  And then there’s this fantastic collection of election posters also at 10and5 (check it out, it’s hilarious) where you can see this ‘good shepherd’:

I need a hug.

"I need a hug."

and many many more, all here.


new Nando’s ad love: You can’t just have A ‘n C

truly fantastic. it’s this kind of thinking, in different small ways over a prolonged period of time, that builds a household name.