Tag Archives: new media

christmas party pressure. so much pressure to be clever and funny.

Executive Creative Director sent this mail around yesterday:

It seems people are taking the Christmas theme of dressing up as your favourite singer and/or band very literally. You are, of course, very welcome to put on a wig and short skirt and come as Tina Turner, or wear nothing but black and come as Johnny Cash or Roy Orbison, or get 3 friends and come as ABBA. But here are some thought starters on how to be a little less obvious:

Put a flashing blue light on your head and come as The Police.

You could wrap yourself in a black refuse bag and come as Garbage.

You could dress like James and come as James. Duh.

You could strap a Radio to your head and come as Radiohead.

Two of you girls could come naked with a stuffed springbok under your arm. Yep, you got.

You could get a friend, one of you dress in white, one in black, and come as Salt ‘n Pepa. Even better if you each drilled holes in your head.

We don’t however want anyone coming as The Strokes, ok?.

Good luck.

Over and Out.”

Feeling rly worried that i don’t come up with the smartest costume. Especially since I’m a copywriter and supposed to be strong on concept. Supposed to have a brain for strategy, but what if i’ve just got a brain for wanting to look hot at the Christmas party and dress up like Amy Winehouse because i have as much if not more hair than her. And if i have more than 1 drink (not likely, given brand dilemma) it’ll just look like i’m in character?

Dance floors heating up. Time for the speech about how our agency needs to give an extra 10 %.

Dance floor's heating up. Time for the speech about how our agency needs to give an extra 10 %.

Agency Christmas parties are always big on the pressure like this. See, it all depends on what tribe you belong to within the agency. the PR chicks will make any theme an excuse to dress like slaggy whores. you could make the theme ‘Potato Sack’ and they would put ripped fish nets under the potato sack and cut the sack really short.

Client service are kind of similar. you get those client service chicks who essentially come as themselves and then put a flower in their hair and say they are Madonna in that one video where she had a flower in her hair because they are so scared of not looking hot.

You can count on the events company getting pretty zany, since they go to so many parties and have seen every costume under the sun they will very often have access to the best rental places.

But if you’re in creative, there’s big pressure. Big pressure to make some sort of visual pun, to make people work out what you are. Sigh. Thinking of sticking to my original plan and going as crazy britney. really miss those days of hers. Made me feel really together, like a lifestyle brand as opposed to a niche electro label. Gotta keep innovating, I guess.

Should have been a copywriter not a pop star.

Should have been a copywriter not a pop star.

Need a device like a pink wig to warn ppl im on the rag.

Need a device like a pink wig to warn ppl i'm on the rag.

Test-driving a car im about to write radio ads for.

Test-driving a car i'm about to write radio ads for.

Pulling another all nighter. Need the Bull.

Pulling another all nighter. Need the Bull.

not sure i can take this whole ‘dress up as your favourite band/singer’ brief srsly unless there’s some sort of award going. can someone phone Arlene Donnenberg and ask her if we can get cre8ive circle points for highly conceptual and original xmas party costumes? scared i use up my mental desktop thinking of awesome outfits and don’t have any left for award-winning ideas. what if ideas like are the eggs in your ovaries? as in, are you born with a set amount and once you’ve used them all up they’re gone? can i get my ideas cryogenically frozen, that way if i need an idea when i’m over the age of 35 i can use the ones i stowed away in my youth? is it true that older women have ideas with higher IQs than younger women?

***********************************************************************************

“Always use christmas parties as an opportunity to show your Creative Director that you are one crazy m*otherf*cker by taking off your top and flashing your breasts. That way he won’t think twice about sending the potentially award-winning new media tactical brief your way next time management has a status meeting at Vida.” – Bill Bernbach

***************************************************************************************


Advertisements

some sage Ad-vice

shamelessly lifted from the wk guys (has apparently been around for ages):

When the client moans and sighs
Make his logo twice the size
If the client still proves refractory
Show a picture of the factory
Only in the gravest cases
Should you show the clients’ faces

and then i really quite liked their additional verses:

If the ads have gone to pot
Mention blogging quite a lot

If you want to dazzle them
Drop in terms like CRM

To make your clients think you’re sage
Give campaigns a myspace page

To make them think you’re clever chaps
Make references to Google Maps

If accused of strategic shirking
Bang on about social networking

If they still think the work is crap
You must present an iPhone app

**************************************************************

Sound familiar?

**silence**

I thought so.

***Lets take this brand into the future!***

***Let's take this brand into the future!***

pigeons – the most private form of communication

today i got such a great mail from a friend of mine, Lauren. she’s doing her honours in graphic design in Holland. anyway she wrote to tell me about this project she’s been working on called Something To Hide, and it’s part of a final year research project into using alternative methods to bypass existing communication tools in order to gain more privacy.

No privacy clause in fineprint. Just little pigeon claws.

No privacy clause in fineprint. Just little pigeon claws.

Lauren and 10 other students from the Sandberg Institute have been training carrier pigeons since March. Lauren said the original idea came from watching a programme on how all our communication is traceable and ultimately non-private. their theory is that carrier pigeons are the most private form of communication. fascinating! they have a great website detailing their experiment.

Pigeon knows he was supposed to deliver a message, but cant remember what it was supposed to say.

Pigeon knows he was supposed to deliver a message, but can't remember what it was supposed to say.

they are busy working on a documentary about the project and you can also catch them at the Experimenta design festival in Amsterdam.

God: “Are you sure the kids will think this is cool?” Jesus: “DUH Dad, sheesh, just trust me will ya.”

a fine example of a very old brand doing its best to keep up with social media, new marketing, theworld2.0. found on Camps Bay, Cape Town, via ideate.

It is important for old brands like Christianity to use young slang and jargon such as facebook. But it looks like God does not fully understand the powerplay that happens in a Facebook friend request. See, God requests MY friendship. And if he doesnt get his attitude right, I will IGNORE him, or even worse, BLOCK him.

It is important for old brands like Christianity to use young slang and jargon such as 'facebook'. But it looks like God does not fully understand the powerplay that happens in a Facebook friend request. See, God requests MY friendship. And if he doesn't get his attitude right, I will IGNORE him, or even worse, BLOCK him.

what the f&*% is social media?

information overload

thanks to thecopyninja for this great presentation that simplifies social media.

free idea: the ‘I’ve lost my cellphone’ facebook app

what it does when you add it: trawls all your friends’ profiles who’ve listed them numbers and puts them in a list for you. sends those who have a little box that allows them to drop their number in.

no more joining silly groups and wondering, ‘does this person who has lost their cellphone again really WANT me to send their number since we are more friendly acquaintances than friends?’ .

MTN, Vodacom, Cell C, Virgin – this one’s for you.

We can just create a facebook application, right? Wrong.

i highly recommend to all our clients that they read Seth Godin’s new book Meatball Sundae, which demystifies ‘New Marketing’ very succinctly. it basically says that if you’re selling meatballs, don’t go sprinkling toppings all over your offering, toppings in this case referring to an elaborate and badly thought out web presence.

i know from my experience clients are very keen to jump on the facebook wagon, and they think the easiest way to do this is create an application that users will add, but if we’re to be completely honest here, apps have lost the novelty allure that got users to add them in the first place. this post i found on 3 Minds is a useful guide to what will and won’t work. my reccommendation is simply: don’t do it. there are a million apps out there now, and when my friends invite me to add the ‘Which cupcake are you’ quiz, i delete them, because facebook apps have become the new spam.