Tag Archives: NPD

websites that have been eating up my time.

Creativity Online is like the Daily News for anyone who works in and around the ad industry. Filled with interesting snacks of marketing related info.

Stormhoek’s just won an award for doing some innovative marketing. This is their blog, which is good reading. It’ll make you relook how you approach your product’s positioning, and rightly so. Big up to these guys and the work they’ve done with Cerebra.

Mike Stopforth’s blog is always worth checking out, especially if you’re confused by the whole web 2.0 thing (what does that really mean? etc etc). Dig around here for some easily accessible information and case studies, in normal, non-tech speak. Super cool.

There’s been talk of RCRD LBLĀ  for a while now but it’s finally up and running. If you’re single and lame like me you’ll want to set aside a friday night – okay, a sunday afternoon – for this gem. For those genuinely interested in the music industry.

And then I’m still twittering. This program is something you’ll only get into digging once you bother to sign up and use it. But it’s making marketers all abuzz at the moment since the word ‘micro marketing’ came onto the scene.

And lastly, Superfuture is not new, but it keeps me coming back. You’ll see why.

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3 cities, 3 flights, 2 days

snapshots from a whirwind brainstorm tour of joburg, pretoria and durban. also, proof it’s possible to get jet lag in one timezone. will upload more from the pics once i get them from Nosisi.

durban airport spur

spur at durban airport. to me, spur embodies that feeling of beginning or ending a journey.

nosisi pretoria

tourbuddy nosisi. she used to be the singer in Kwani Experience.

driving joburg

somewhere along jan smuts going into town. and below, nelson mandela bridge. i love taking driving shots.

nelson mandela bridge

below is kulula’s camo plane, as we landed in durban. it got the passengers in my plane all talking and gawking.

kulula camo plane

after our session we went to Society in Florida rd in durban and had some drinks and danced a bit. good times. here’s Lavanya, Timmy and Nosisi. and then there’s me and Lavanya in the bathroom

society lav tim nos

bathroom society

product pulse: a living survey you want to take

my friend anne-sophie invited me to add a facebook application called Product Pulse yesterday, and i’m impressed. it’s the simplest idea and allows you to rate a product on whether you LOVE it, WANT it, NEED it or HATE it. some products are jacked enough so that you can even buy it, and some are also very specific (ie. if you search Red Hermes Bag you get a Red Hermes Bag and not just any Hermes bag). it’s not perfect yet, but once every store has got their merch available through this sort of application i reckon online shopping might take on a whole other level —- badging. Because what you want says more about you than what you have, right?

product pulse

see this way, i’ll be window shopping in order to show off the products i want, have or love to my friends, and window shopping is one step closer to buying. this is seriously an online shopping experiment that has HUGE potential. it also works off a system that worries brands more and more these days – peer endorsement. because every time you rate a product, it tells you who else has wants it, needs it or loves it, and you can REALLY see what’s going on in that foggy world of aspiration. also it’s just rad to space out and be a shallow consumer. it’s like the adult version of Dear Santa Claus…

night time brainstorm at the office

we got our grasses in to help us brainstorm a new product the other day. it was for an alcohol brand, and to get people thinking with their senses as well as just their brains we got all sorts of fruit flavours, savoury flavours, scents and visual stimulation and just put them out everywhere. we also got crayons and pencil crayons and pastels and paint and lots of paper and even some glitter glue.

ruth sticking stuff up

we got to taste 2 new products – as of yet nameless and without a brand, which is kind of weird, a bit like engaging with a person who has no name. well not really. then we got to brainstorming what we would call it and what we thought it tasted like and what our ideal drinks would taste like and what kind of bottle in would come in. we had some sushi breaks and drank more wine and ended up taking the best of everyone’s ideas and combining them to create… durn durn durn… our collective ideal drink. it sounds like a nightmare to execute, but it turned out surprisingly well, even though it was a bunch of consumers designing a drink. it’s rather refreshing to do this kind of thing with people who don’t work in advertising and brands every day. their thinking is generally clearer and just quite simple. which is exactly what we aim for but tend to spend so much time mucking around with. some pics of the evening:

2 of our lady grasses and priscillaconsumers getting involved with a fantasy brandmore consumer creativitypriscilla, ruth and shirley

Intern Jackie and Portiamy scribblesportia's scribblesserena on the swing (yes we have a swing)for the cameracleaning up at about 10.30 pm