every once in a while something chugs over in the great universal consciousness machine’s XX meta-chromosomes and a new female archetype is born. “Archetype” is just a fancy way of describing an idea so distinctive you can copy it whenever you run out of ideas, or you can just copy bits and pieces of it, which is what most ppl do. amy winehouse is one of those amazing phenomenons, and probably the most recent female archetype to be accepted by mainstream collective consciousness.
anyway i think my interpretation of the winehouse was very convincing on friday. let us compare my costume with other winehouse interpretations:
My rather traditional take on winehouse. Note the R55 tattoo and even the lilting bra strap.
A less traditional interpretation of the archetype. It says, even though i am nothing but a hound dog, dogs also have demons. We also make bad choices in our relationships. Addiction can happen to anyone.
This very dignified interpretation is very meaningful and accurate of the winehouse archetype. Behind the channeller is someone who could be described as a 'Blake force', which is a bad vibe that's trying to bring you down. This tells us to be strong and rock the beehive even though we got drunk one night and married a man who wears pastels. Divorce is not ideal, but it is a way out.
Here is my interpretation, with Jabu, who plays the role of my psychiatrist / rehab physician. Here we can see how the Winehouse can represent positivity and hope, healing and freedom from judgement. Everyone deserves a second chance, and anything is possible with a good tan.
This version of the Winehouse archetype makes us come face to face with our own possible weaknesses. The smear of cocaine across the nostril stands for that warm feeling we all get from sitting on the couch doing nothing, rather than striving for our goals. The blood signifies attempts to change that have gone awry. And the earrings alert us to the fact that there is a 50% sale at Claire's. Everything must go.
All in all, I feel like my interpretation helped me connect with my inner strong yet vulnerable woman who would rather date a drug-addled nobody than date no one at all. It also got me to brush out the knots in my hair so that i could make more knots. Thanks must go to my fabulous boss and stylist Jenny Ehlers, who plugged no less than 250 pins into my beehive.
Last archetype interpretation for bonus points:
This interpretation of the winehouse archetype says a) i'm white trash and amy is the class i aspire to b) my mom won't let me cut myself so i cut my Mr Price tank top (2 for the price of 1 so no biggie) or c) when i finish Matric i'm gonna wear this every day to tech and i don't care what my 'friends' think because they just judge me anyway.
Posted in advertising, alcohol, celebrity, parties
Tagged advertising, agency, amy winehouse archetype, amy winehouse costume, archetypes, back to black, beehive, come as your favourite pop star, feminine, king james christmas party, mybrandedlife, parties, satin ballet shoes, south africa
it’s the final countdown. we’re leaving the agency at 11am tomorrow to head to the xmas party. they haven’t told us where it is because they want what happens there to stay there. apparently there is no cellphone reception and the staff don’t have teeth. scared of people who don’t have teeth after i read an article about them hanging out at the seattle coffee company in kloof street. let that be a lesson to the vida defectors.
went to the mall today and dropped half my salary on high-res fake tattoos. very ironic because they look low-res because they are designed to mimic ‘the bleed’ of a real tattoo. also bought ballet shoes, lots of hairpieces, 4 hair nets (in case one broke), 2 combs, a hair rose, liquid eyeliner and 5 billion hair clips.
i’m putting a lot of pressure on myself to get the beehive right. problem is this involves brushing out the knots i’ve already got in my hair. i don’t know how i got them but it prob has something to do with the fact that i don’t brush my hair 100 times before i go to sleep every night.
Unfortunately I have a very time-consuming recorder hobby that eats into my hair-brushing time.
also feeling nervous about experiencing an agency christmas party as a non-smoker. i’m not worried about starting smoking again, i’m just worried i don’t have enough of a reason to stay up late and that i end up going to sleep at 9 and shouting at anyone who has fun near my Luxury Safari Tent (sic).
wish i had a ‘fun bouncy party slag’ button i could flip in order to be the fun party slag. it just seems like getting drunk and having fun is a lot of hard work. what if i burn more calories than i take in? it’s a very real risk. heaven forbid i end up emaciated and looking like the real amy winehouse. wish i was one of those people who had to work hard to keep the weight off. wish i wasn’t naturally skinny. wish i didn’t have naturally white teeth, eyes and nails. wish i didn’t have exotic asian looks while having the benefit of being classified of caucasian. wish i wasn’t born with a photographic memory that makes functioning in a world of mediocrity dissatisfyingly easy. wish my parents weren’t oil billionaires so i’d know what it felt like to actually achieve something.
"When life makes you a pig, make bacon out of yourself." - Alex van Tonder
one thing i have learnt through my adversity is that even though things may be tough and the fates may be against you by always being on your side, it’s no excuse not to smile. smiling brings you one step closer to being the PR slag at the party, and by golly, what more could you aspire to, apart fro maybe being sexually harrassed by the PR slag of the party.
Posted in advertising, parties
Tagged advertising, agency christmas party, alex, beehive hairstyle, farm, getting drunk, king james, making bacon, mybrandedlife, oil billionaire parents, parties, pig, PR slag, public relations, retro pin up tattoos, south africa