Tag Archives: personal brand

Gonna bark at the New Moon

Whistlin’ a new tune

Hopin’ it will “come soon”

So that I can die.

Just kidding y’ulz. Always get soooo wrapped up in Nelly Furtado lyrics. Think it’s because she ‘sings pop with soul’ and let’s Timbaland drop his beats on her. Am actually referring to the New Moon movie, which I won tickets to (for realz. Just can’t stop the ‘winniness’ from taking over. Thanks to y’als at Exclusive Books for making my life a better place to blog about). Not sure if y’ulz have heard but vampires are ‘really big’ right now therefore it is imperative that i ‘incorporate vampiric cues into my personal brand’. Have y’ulz made an effort to “add a touch of vamp vibes” 2 your PB? Or are you more of a “down-to-earth stinking werewolf dog scum hippie” type of person? Not judging, it takes all liquorice allsorts. Y’all be pleased 2 know that I had some veneers fitted the other day that give me a ‘subtle touch of vamp’ without being too ‘in your face’. My denty had to “sand down the incisors” to get a proper fit, which will probably cause tooth issues that i need “like a hole in the head” in later life but whatevs. All that matters is “being cool right now”. Soooo glad y’all understand!

Y'ulz like my new dentals? Feel like this has really moved me into a "whole new sphere of relevance".

PS. If y’ulz would like to attend the New Moon Midnight Screening with me, send your best vampy pic to alex@mybrandedlife.com and I’ll basically pick the strongest 3 personal brands to be my “vamptourage”. Yes yes y’ulz!

What am I down with?

Hey y’ulz. What l’il symbol shall I stick on my twavatar so ppl know what I’m down with?

As y’al know, I have a very carefully sculpted personal brand. Some might even call it a ‘work of art’. I have a dream, it looks like this:


Anyways been noticing that some of y’ulle have small l’il symbols on ur twitter avatars, & since I don’t have one I’ve been feeling like a ‘tard who missed the adoption curve bus and now has to lie in this bed of mud that I’m stuck in because I made it’. y’all ever feel like that? Kind of felt like that when everyone was hamming around in shutter shades and my sunglasses were all lame and ‘complete’. Never want that to happen again.

Hate having to overcompensate.

Hate having to overcompensate.

Decided to check out my options:

1. Can put a green filter on my avatar to show that I am ‘socially conscious & aware’ of the bad things happening ‘in the east’ and if you’re a political bro who knows that ‘liberal’ doesn’t actually mean ‘drinking a lot and having sex with ur friends’ then I am ‘down to fuck’ with you.

2. Can put a pink ribbon on my avatar to ‘show my support for breast cancer research’, probably because someone ‘close to me’ has died or suffered from the ‘scourge of the millennium’. Wouldn’t mind this but worried it will reveal that I don’t get that ‘cancer is what happens when u repress ur emotions’ & that enlightened ppl will mutter ‘go work in a soup kitchen’ under their breaths like that poster about how design is cancer.

Wish design didnt cause cancer yall.

Wish design didn't cause cancer y'all.

3. Can put a Silicone Cape twavatar but this will make me look like a ‘tard who didn’t read the part in Outliers about how pioneers don’t move in flocks’, but not rly sure anyone actually ‘read’ all of Outliers because it was a pile of crap.

Unique. Just like everybody else.

Unique. Just like everybody else.

This is not going to be an easy decision. Can someone make me a penis symbol? Might as well tell people that ‘I like the cock’, if nothing else. Feel like I should probably address basics before I get onto lofty things like politics, disease and religion. Forward me any suggestions. Peace y’ulz.

Has my blog reached its ‘tipping point’?

Hey y’alz. Read this new age book with crazy ideas in it the other day called The Tipping Paint. Bought it coz I thought I’d learn how to ‘apply PVA properly’ but turns out there’s a typo on the cover and its actually about how trends & shiz hit the mainstream.

Reading it made me think about my blog. I thought some sad thoughts. When I first started this blog I was inspired to ‘sing for the king and queen in the coat I borrowed 4rm James Dean’, but now I’m kind of over it. Now that it’s popular and ppl actually like it I kind of don’t know what the point is anymore?

Wish theyd covered this in LifeSkills class. Can someone tell LifeSkills to get on twitter?

Wish they'd covered this in LifeSkills class. Can someone tell LifeSkills to 'get on twitter'?

Why am I writing here?
Why do my blog posts exist?
What product am I selling?
Am I about to become a Prawn?

Is my prawn claw weighing me down? Should I embrace my new species?

Is my 'prawn claw' weighing me down? Should I embrace my new species?

Have y’all heard of cannibalism in brands? Kind of worried my blog is cannibalizing my personal brand. It used to be kind of ironic because I was a ‘consummate professional who blogged like a tard’, now I am a ‘tard who is a consummate professional at blogging like a tard’ who is hated by client service. Basically it means I have no friends left, and want 2 die.

Nom Nom Nom.

Nom Nom Nom.

Have any of y’all faced this?
Is there a blogging crisis helpline I can call?
Is there a point?

Keep on trucking?

Keep on trucking?

Really want 2 turn my life around and become a ‘beacon of hope’ for young advertising bloggers who look up to me instead of being a ‘sarkie l’il brat who actually just needs to Shut The Fuck Up’. What do y’ulz think? Should I donate this personal brand to a charitable organisation and buy a new one?

Should I draw an analogy to myself?

Hey y’ulle. Just got tweet-fbook-wall-posted a pic out of the new ADvantage which has a line of serious looking peeps on it who are from an agency called ‘The Wild Wide West of Digital Space’. Plus they have cowboy hats on from the toy store on buitenkant. When I see this image I get the feeling that these are a bunch of rad bras who were forced to put silly hats on and ‘look hardcore’ for the shoot by a stylist who is actually an editorial assistant. No  matter, it has ignited something inside me and I realise I need to make a ‘visual statement’ if anyone is ever going to take me srsly in this biz.

yeeeeeeehaaaaaaa.co.za

yeeeeeeehaaaaaaa.co.za

Was thinking of calling up Bizcomm and asking for a press office so I can call myself ‘the Lady Gaga of Gladvertising’, and dress up in a tight costume and pad my crotch so ppl wonder if I have a peen or not. Might be a bit ‘out there’. Might not be ‘hardcore’ enough. Clients will think I spend their budget on useless hair plug-ins. Digital requires a lot of code vibes so I should probably come up with a more serious analogy for myself.

Ma ma ma mar.

Ma ma ma mar.

How about “The Joker of Digivertainmentline”.

Start a facebook group..... NOT! Ha ha, I am so funny.

Start a facebook group..... NOT! Ha ha, I am so funny.


Or, “The Hannah Montana Movie now in easy-to-read Digital Format”.

Accessible yet professional.

Accessible yet professional.


I’ll keep thinking. You let me know when I hit on a winner.

I care about things. I care about you.

My brain’s been deeply engaged lately. Been thinking. Been wondering about whether I am contributing to something meaningful to the world via my career. Not really sure that ‘making milkshake worlds’ or creating the Alcoholics Of Tomorrow via ambassador programs is ever going to be the kind of thing my grandkids will brag about. Basically, I (and by I, I mean my personal brand) has been feeling a bit average.

I recently got told about the Heart Transplant Museum in Cape Town, where you can go and see life-like wax models of the first heart-transplant, and dress up like a doctor and get goosebumps at ‘following in the footsteps of greatness’.


Like an angel.

Like an angel.

This beautiful picture inspired me to read up about Chris Barnard on wikipedia, and about all his great achievements and how he conquered the world even though he lives on the tip of Africa and was Afrikaans. You know how black people in this country say they only find achievements inspiring if it’s done by a black person, and hence flip out about not enough black people in top positions? Well I’m the same. I can only be inspired by great things if they’re done by an Afrikaans person (via narrow-minded-excuse-making), even though I barely speak Afrikaans. But I don’t have to since ‘it’s in my blood’. Think of me as your ‘Good-Girl War-Veteran’. kisses MK xxx.

The Britney Spear of the Nation.

The Britney Spear of the Nation.

What got me all fuzzed up about him was the fact that he did most of his heart transplants free of charge, which indicates a good balance on his personal brand between narcissistic hot Doctor guy and altruist-for-the-people. Which made me realize that’s what’s missing from my personal brand – the meaning that comes from convincing other people you care about deep issues, like teen pregnancy / whether street kids have enough glue / saving the environment / pretending to push the whales back in the sea when they just want to be left alone to die.

What they call an all-rounder. He must have been smart too to get through medschool x 2.

What they call 'an all-rounder'. He must have been smart too to get through medschool x 2.

So was thinking about adopting a meaningful cause that I can champion with my influence and passion, a cause about which I can ‘generate awareness’ and ‘conceptualise PR’ which leads to ‘word-of-mouth  buzz marketing and viral activational engagements’. Some of the causes I’ve been considering include:

1. Advertisements have rights too, ie. Writing up a ‘constitution’ for advertisements that includes ‘ads have the right to shelter’ and then protesting when a billboard that has not been printed with UV-resistant ink is placed in an open area without cover. People seem to like protesting here. Probably because most of our people have ‘natural rhythm’ and tapping into that kind of momentum would mean half the work is done, ie.  Tapping into the long-tailing trend and catching a ride on the collaboration fad wave.



2. Affirmative Action for the oppressed, ie. All the creatives who have had their work discriminated against by clients should be given a free lunch, maybe free medical aid (because of all the mental abortions they have had to endure), and all the top jobs in government. Really think that government would have a great image if they hired us to ‘create a vibe’ in the office, or whatever. Could maybe take a page out of Peet Pienaar’s book (but not the same book he keeps designing over and over and giving a new name to a la Afro, Bruce Lee, etc) and leave trails of boerewors lying around parliament, like the ones Peet left lying around at Jupiter (miss u Jupiter).

3. Client tax. Basically the client pays tax on all the changes they make to a finished, cohesive concept. So the more you strip away in favour of budget (via the recession / general ignorance of the merit of having a concept in your advertising), the more tax you pay on a concept. The tax goes towards supplying creatives with ‘soul deposits’, since stripping concepts takes chunks out of the soul of the creative, like a shark in a frenzy. This might be too abstract however. Not sure whether a currency needs to be set up for ‘soul deposits’. Not sure what would be a happy medium for everyone, since people are so diverse. Maybe the currency can be butternut soup, which is quite neutral. Or heroine, since even if you don’t actively like it now, you probably will like it once you try it. Or maybe something meaningful, like a Louis Vuitton handbag. Basically once you’ve had 10 ideas stripped down to nothing you have earned 1 handbag. Works for me.

Green advertising. This is where we only print in green to create awareness around the fact that we are aware of the environment, and how bad we feel when we print out 100 page PDFs because it’s ‘easier than flicking between screens’. This is really just first-phase at the moment.

That’s where I’ve got up to so far. Let me know if you have a cause you’d like me to champion. I am your humble servant, at your service, here to serve you in any way that I can in a humble fashion. Just want y’ulle to see me as DEEP as well as shallow.

thinking of showing my boobs. trying to make my porti unique.

it’s tough being in advertising today. once upon a time, nobody even knew it was a career. nobody believed that you could get paid to think up funny / smart / relevant / enagaging / viral / cool / prestigious / down-to-earth / honest / housewifey / working daddish / [insert name of target market and or their values here] ideas and call it a job.

things have changed. these days everyone is in advertising. everyone is zany. everyone is cool. warhol said everyone would be famous, but he didn’t say everyone was going to be awesome.

Everyone is zany and creative and pushing deadlines and consumer promises.

Everyone is zany and creative and pushing deadlines and consumer promises. It's called Being The Brand. You are the brand. You are the trend. You are the future. You are now. Be with me. Here. With my brand. Now. Together we will collaborate and appeal to more people than we would appeal to if we were apart.

these days  even the beggar who sits outside my gate at home has his own corporate colours for the chalk board he holds up. i know this because i offered him some spare chalk the other day and he only took the blue and the orange chalk because ‘these are my colours’.

struggling to come to terms with what the world is coming to.

been feeling something like this:

new year! / new porti!

so been looking over other peoples’ portfolios to get some inspiration as to how i can differentiate myself from the masses of creatives out there and their personal creative copywriter / art director brands. and then further differentiate myself as a professional who can create brands that i’m not personally involved with.

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“Talent is no longer about original ideas. Talent is about being able to come up with original ideas that are not based on or created for / by you or your experiences, but look like they were created by the person they were created for.” – Alex van Tonder, in an interview with Bill Bernbacklett

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i’m not sure how not to get personally involved with the brands i work on. just like i’m not sure how to not hook up with all the men at my office. wish i’d saved one of them for a rainy day. maybe i can create controversy within the agency by pulling a Lindsay Lohan and kissing a client service chick and then refusing to answer any questions. although when i kissed Jenny that one night at Diaz Tavern no one even asked any questions.

you see what i mean when i say that it’s hard to differentiate yourself these days?

Another agency party at some obscure pub in Gardens Industria. Ive got sooooo many of these pics its almost not even worth uploading it. Ever feel like all truly great ideas have already been done? Paris Hilton did blowjobs and penetration. Lindsay and Britney did their crotch-flashings. Sharon Stone did that leg-cross thing in Basic Instinct. The world is so competitive yulle. Really hard for me to keep ahead of the curve when it comes to showing what makes me special as a copywriter, what makes me different to all the other copywriters out there.

Another agency party at some obscure pub in Gardens Industria. I've got sooooo many of these pics it's almost not even worth uploading it. Ever feel like all truly great ideas have already been done? Paris Hilton did blowjobs and penetration. Lindsay and Britney did their crotch-flashings. Sharon Stone did that leg-cross thing in Basic Instinct. The world is so competitive y'ulle. Really hard for me to keep ahead of the curve when it comes to showing what makes me special as a copywriter, what makes me different to all the other copywriters out there.

NEwayz… back to the porti. should it be digital? should i invent a program that allows you to download my porti in a nanosecond? maybe i can make it so small that you have to view it with nanoglasses on nano chips? will nano still be big in 2010 or am i running with a fad here?

Should I pressurise my own blood and spray out my headlines under water so that Creative Directors see that I understand new media?

Should I pressurise my own blood and spray out my headlines under water so that Creative Directors see that I understand new media?

or should i keep my porti old school? big red leatherbound book with my name embossed in Cooper Bold in White letters? feel like there is a certain amount of gravitas when i whack down a beast of a porti like that on a Creative Director’s desk. although i haven’t actually used it since i graduated way back in 2004. since then, a well-written email that conveys my ability to stay calm in the face of chaos has gotten me every job i’ve ever had.

An example of the well-written, to-the-point letter that got me my job at King James.

An example of the well-written, to-the-point letter that got me my job at King James.

i’ve heard that some legendary creatives don’t even have portfolios, they just email a list of awards annuals and corresponding page numbers when they’re looking for a job. that feels a little wanky to me. i feel like if someone made me wade through crusty awards annuals that gather like dust in the corners of agency toilets, i wouldn’t want to offer them a job. unless it was dusting the awards annuals gathering weevils in the agency toilets.

Does NE one out there still care about awards? If i have a list of awards longer than my hair will you want to hire me? Or would you be more inclined to hire me if i just sent you a link to my blog with pictures of myself taking photos of myself on it? Wish someone had answers for me. Im feeling the photo vibe more. Just coz I know my good side.

Does NE one out there still care about awards? If i have a list of awards longer than my hair will you want to hire me? Or would you be more inclined to hire me if i just sent you a link to my blog with pictures of myself taking photos of myself on it? Wish someone had answers for me. I'm feeling the photo vibe more. Just coz I know my good side.

maybe i should record my porti into an album and take off my clothes to promote it. i’d go around the country doing signings which double up as interviews. being Gen Y, it is all about me interviewing the agency and not the other way round. i’d listen as they tell me how they want to help me ‘grow my craft’ and ‘collaborate and cross pollinate‘ my tech-savvy skills with their experienced eye for Letraset.

Collaboration across the generation gap is key to moving forward in the future.

Collaboration across the generation gap is key to moving forward in the future.

i’m going to make this porti quest my holiday project. gonna come back with some fresh material. gonna come back with a come back.

“I see you. And I just wanna dance with you. LOLOLOLOL.” – Brutney Spears

getting to grips with recent paranormal political activity – please email through any sightings or information you may have

so there’s some sTrAnGe things happening in Southafricaland. Um, basically overnight we’ve got a new president. his name is… er… hang on i have never heard of him before so i need to do some research… Kgalema Motlanthe. yes. that guy. this is what he looks like:

Kgalema Mot-Mot is on the left. The guy on the right is the politician everyone makes fun of the whole time.

Kgalema Molanthe is on the left. The guy on the right is the politician everyone makes fun of the whole time.

first things first, that’s a major mouthful of a name for a president. it doesn’t roll of the tongue the way Mandela or Mbeki does. so he needs a nickname – I’m going to Christen him unofficially as The Mothman Prophecy from now on. because he is a bit like a Mothman Prophecy – he emerged from the deep ANC forest in a way that can only be described as science-fiction / paranormal activity.

this article about him says he digs the Broederbond. FYI, this is like a secret boys club that was a big part of the Apartheid regime. The Mothman Prophecy says he thinks they knew what they were doing. that’s quite weird because i thought we didn’t want things to be like apartheid, but anyhooooo… maybe that is just part of his hotheaded youth.

he also used to be down with that whole weirdness about HIV not causing AIDS… do you think there’s any link between a country who’s ex and current president questions whether HIV causes AIDS and the fact that 1/3 of the country is dying of AIDS? just a question…it says he has changed his Mothmind.

anyway this is a really long article, and even though i am educated it’s taking a lot out of me just to find out who exactly this Mothman Prophecy is, the president of Southafricaland. so i skipped to the end of the article and it says no one has anything bad to say about him in the ANC, and that both the Mbeki peeps and the Zuma ones like him. which is cool. it sucks when no one likes the president. i felt a pang in my heart watching the ANC be mean to thabo mbeki.

Go well Thabo. You should start a new party up with Helen Zille. It can be the United Educated Front.

Hamba kahle Thabo. You should start a new party up with Helen Zille. It can be the United Educated Front.

In my youth I used to be very politically hotblooded, and I might have blogged passionately ALL IN CAPS about What This Means. in my old age though i have calmed down somewhat and am only really concerned with 2 things:

1) how am i going to explain this to all my online friends? (seriously, they won’t understand) and

2) how is this affecting my own personal brand indirectly (ie. I am a Southafricalander, how do people perceive me now)?

i won’t bother with question 1 since that is the purpose of this post, but i will address question 2. the political instability could make people think i am stressed out and unstable, like my country. they could also see me as someone who does things with little regard for other people’s feelings, like my country’s leadership party. to answer my question, i guess it doesn’t affect how people perceive me at all then. although they could also think that i am someone who voted for The Mothman Prophecy, which would remind them of that really bad movie —> just because my President is now The Mothman Prophecy does NOT mean i liked that movie. please understand that nobody voted for The Mothman Prophecy, and he was simply put in front of us like The Rib Burger at Spur and we were told to eat. which is NOT always a bad thing! I’m a person with a taste for life, ok? nom nom rib burger.

**********My Personal Message to The Mothman Prophecy a.k.a. Kgalema Motlanthe a.k.a. The President of Southafricanland****************

Yoh man! Bet last week you didn’t think you were going to be president of the whole of Southafricanland this week? Bet you just thought you’d fit in some golf if the rain let up (which it didn’t – i hear political debates are great on rainy indoor days).

i don’t have much to say but these few humble points:

– everyone’s really nervous right now because no one knows what to believe about the ANC in the media. apparently some people are saying the ANC was behind the plane that never crashed into the pentagon and that an ANC ship crashed at Area 51 back in the 60s. now whatever the truth is, please just be honest with us and don’t do anything dodgy. we’re all just trying to make a life for ourselves and everyone just wants a president we can trust.

– please make smart business decisions. i just had to renew my Flickr Pro account and $25 dollars is a lot more than it used to be. plus i have maxed out my credit card on tinned food just in case there’s a paranormal invasion so you need to help the interest rates go down in whatever way you can. i am aiming to get a new MacBook Pro in December so it would really help if you could help me pay off my credit card so i can fill it up with debt again.

– please take Southafricanland’s brand into consideration when you speak in public. we know that not everyone does this which is why Europe thinks we take showers instead of using condoms and why no one will shake Southafricanlander’s hands at customs when we are going on holiday to Disneyland in Australia.

welcome on board Sir Mothman Prophecy. I hope you like your nickname – i thought it had a regal air about it, as if you are descended from paranormal royalty. i look forward to your reign and hope you will make friends with Helen Zille as her brand is the closest one i can identify with as a young educated lady in Southafricaland. so you guys should do a Crossover Brand Collaboration and in that way you will get access to audiences you never had access to before.

some fine examples of this can be seen in Opel Corsa’s collaboration with Morgan and all sorts of brands on TV at the moment. Also look at what Phillipe Starck and Puma have done together. Adidas and Diesel are making rad jeans love. Just think what you and Helen Zille could do? Maybe a fragrance, just to get things started?

A good fragrance collaboration could boost the South African economy and restore its citizens faith in the leading party.

A good fragrance collaboration could boost the South African economy and restore its citizens faith in the leading party.

Much love and good luck with leading the country and being president and getting the kids under control again. I really do have faith in you.

**********Alex******************