Tag Archives: rebranding

what has been occurring.

Jees. So many occurrences. Y’ulz won’t believe how crazy the life of a non-international weblebrity can be. Went through a break-up. Dire. But rising like phoenix flying in the face of calamity. Been keeping myself busy doing shiz that blogs don’t normally do, like ‘seeing friends’ and ‘hanging out with good mates over dinner’ and ‘watching crappy TV’ and ‘reading books on spirituality’ and ‘sobbing my heart out’ and ‘winning gold loeries’.

Friends. Real life friends. And their real-life baby. Love them.

Friends. Real life friends. And their real-life baby. Love them.

Clutching at gold loerie award with fellow writer Jakkie. Gold Loerie saved my life and gave me positive affirmation when I needed it most.

Clutching at gold loerie award with fellow writer Jakkie. Gold Loerie 'saved my life' and 'gave me positive affirmation when I needed it most'.

Clapped loudly for Helen Zille on stage at the Loeries. Loeries was basically a DA rally.

Clapped loudly for Helen Zille on stage at the Loeries. Loeries was basically a DA rally.

Got my nails did a zany retro teal colour.

Got my nails did a zany retro teal colour.

Met this fat piggeh at the Tamboerskloof farm.

Met this fat piggeh at the Tamboerskloof farm.

Met this other piggeh who has tusks and snuffled my foot with its tusks.

Met this other piggeh who has tusks and snuffled my foot with its tusks.

Bought me lots of  flowers for my dining room table to generate a bright, happy atmosphere in my home.

Bought me lots of flowers for my dining room table to 'generate a bright, happy atmosphere' in my home.

Relived being a student via having my photo taken by Thunda.com

Relived 'being a student' via having my photo taken by Thunda.com

Invaded my bosss desk while she was still there. But I was in disguise so at least she wont know it was me.

Invaded my boss's desk while she was still there. But I was in disguise so at least she won't know it was me.

Gonna get back into my ‘rigorous blogging regime’ by the end of the week. Gonna ‘rediscover my voice’. Can’t wait y’ulz. Thanks for ‘being on this journey with me’ via clicking on links to my blog on my facebook status updates and tweets. Really appreciate y’al support. ‘Lets do this together’ now that I am ‘remotivated, reinspired and reinvolved’.

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Should I make a giant inflatable blog?

As y’all know, I’m rebranding. Today I’m asking myself whether I should be exploiting some sort of gimmick to ‘attract readers driving past’. I got this idea when somebody tweeted about a ‘brilliant piece of MacDonald’s advertising’, which was just a streetpole that had been dressed to look like a giant McD’s coffee pot pouring coffee into a giant McD’s coffee cup. Should I get a giant inflatable version of my blog and tie it to the roof of Wembley Square?

Click here for fun.

Click here for fun.

Maybe an over-sized vagina? (just to prove to y’all I’m not a man)

notahermie.blogspot.com

notahermie.blogspot.com

Employing this kind of gimmick ‘flies in the face of convention you fools!’. It says that even though I have been educated about what is and isn’t good advertising, I’m still going to go with the gimmick because ‘it attracts attention’ and will ‘drive footfall through my blog store’ and ‘has talkability’ and ‘will generate an instant reaction’. Guess I will just have to binge on fast food to ‘make myself forget’ that I have sacrificed the integrity of my blog brand for a moment’s attention. No matter – y’all are reading this, right?

Load of crap. Really big one.

Load of crap. Really big one.

I guess the twitter equivalent of getting a giant inflatable blog and tying it to Wembley Square would be tweeting something like ‘Look at my newly waxed vagina’ and then posting a link to this post. Might just do that to ‘prove my point’, even though my readers will be annoyed at being misled for such an averagely interesting post on ‘ethics and integrity in advertising’ on my journey towards a total rebrand. Sorry y’all. Just wanted 2 be loved. Just wanted you to ‘boost my pageviews’ which is the blog equivalent to ‘driving volume’ in the  FMCG world that is online consumer-created content (ie. blogs).  Feeling a bit confused. Maybe I need to ‘hire a consultant’ to guide me in this rebranding process and bleed me dry while telling me stuff I already know. Is there anyone y’all can recommend?


rebranding phase 1: trying a new look

As y’all know, I’m going through a ‘rebranding’ process. So i’ll be trying out a few new look & feels, messaging, tone, etc over the next few weeks. My first experimental hypothesis is: Should I speak about people as if they are animals, and where possible, make them wear animal masks around me? This would be a strategic move on my behalf that would create a key differentiating factor between this blog & other advertising blogs. After all, ‘we are just animals anyway’. Plus animals are generally ‘genuine at heart’ and without any ‘personal agenda’ which results in their being ‘highly accessible and well-liked’ by a variety of demographics, regardless of the confusing fact that I ‘own a sewing machine yet am not LSM 9’. What y’ulz thank?

Portrait of the author as a horse.

Portrait of the copywriter as a 'horse'.

The Production dept shall be known from now on as the elephant parade.

The Production dept shall be known from now on as 'the elephant parade'.

Designer shall henceforth be referred to as Budgies, or, Budgerigars.

Designers shall henceforth be referred to as 'Budgies', or, 'Budgerigars'.

The head of production, while an elephant, is able to speak horse to get through to the copywriters.

The head of production, while an elephant, is able to 'speak horse' to get through to the copywriters.

The director of Operations is a sheep, because it is ironic, and heaven forbid there not be some form of irony in this post.

The director of Operations is a sheep, because it is ironic, and heaven forbid there not be some form of irony in this post.