okay, i might be a million years late here, but i have just been introduced to Addictlab by a reader. From what i can tell, Addictlab is another creative gathering, except it’s got a lot more purpose than some of the stuff that’s out there. one might compare it with a property like Pecha Kucha, except it does a lot more than showcase opinions via an aggrandised brainstorm.
it has 2 sides to it: a creative side and a business side.
if you’re a creative, you sign up and put your work and inspiration on the site. depending on the needs of the active projects, you will be called upon to brainstorm and work in a freelance capacity. if you’re a business looking for a creative solution, you browse through the work that’s been done and can use what you like as reference. you then brief addictlab, and they brief their creatives, and together you come up with a solution. the solution can be anything from a first-phase brainstorm to a fully executed ad campaign to a street squad who hit the town with stencils to the development of a new product entirely. it connects brands with young, creative people who offer a very real service: they engage with your brand and make it their own. Addictlab also offers research and insight services, which makes complete sense.
i would love to see how this works in South Africa, where it seems to be now open for business. i’m signing up as we speak. watch this space.
we do this cool thing at our agency once a month, which we call Consumption Tours. it consists of going out into the world and finding out a little more about just about anything. this time we paid a visit to the HQ of Ice Art, a company that specialises in creating ice sculptures for corporate events. we knew it was going to be good while we were still in the car on the way there, since we were following these amusing instructions from owner of the company:
From: ICE ART [mailto:email@example.com]
Sent: 23 July 2008 03:27 PM
Subject: RE: Directions to KiefnessOK, take the M5 to kiefness, get off at the Berkley road offramp about 1km before the N1, then turn right, back under the M5 – go to the first robots of kiefness, then turn left and head over the bridge down to voortrekker road kiefness. Go through these robots boytjie and go to the next set of robots – at this point of kiefness you would head over to Paarden Eiland should you continue… But you don’t… You turn left at these robots and then immediately left again ( double back on yourself ) and then you take your first right ( next to the HUGE silencer city of kiefness ) – this is Basson Street, the sign is bent over from a truck ramming it. Go right to the very very end of the cul-de-sac where you see the brick wall – don’t be scared, you are almost in the land of kiefness. We are the very very last unit on the right hand side against this brick wall – Unit number 7…
anyway. it was fascinating to observe the process. i will attempt to take you through it here:
All in all, it was a good outing. We scrunched in the snow in the freezer and even chewed on hacked off pieces of ice, which is a truly fine way to spend a lunch hour.