Under all sorts of pressure right now. The agency xmas party is on Friday and I still don’t have what I need for my beehive, or my satin ballet slippers. Irksome. Been thinking a lot of about Loeries next year. You know when that book The Secret came out and everyone started ‘being positive’ and ‘following the laws of attraction’ and writing affirmations about money in the gratitude journals? Was wondering if the law of attraction applies to awards. Should I imagine a lot of Loeries flying towards me like magnets? Or is that a bit unrealistic.
Maybe if I flap my hands it will call The Loeries to me and my life will be like a advertising remake of Hitchcock's 'The Birds'.
Been thinking about what kind of crazy zany antic I can do when I go on stage to collect my gold Loerie award. You know how some really crazy creatives like to do hand-stands when they collect their awards? I need some sort of stage gimmick like that. Some creatives get zany by throwing their panties at the mayor of Margate. Others have lollopped up the stage like monkeys. I’m not feeling like any of these antics really reflects my deeply introspective yet also fun and lighthearted creative nature.
Should i take a giant crusty fake hot dog / banana on stage with me and hump it? Such a big decision for me to make.
I could take a fire extinguisher up with me and set it off onstage. Setting off fire extinguishers unnecessarily is pretty kooky, hey?
Maybe I could roll up a banner that says something about how immersed in the industry I am, such as ‘Interns are for mounting’ or ‘Life’s a pitch’. Do you think anyone will notice that I took those sayings from the zany stickers Net#work BBDO made last year? Ppl will probably shout ‘that’s been done before’ because they will be pretty bitter about my gold.
I could reinterpret a South African classic and do the Nik Nak man dance on stage to show ppl how I have an appreciation of all things local and retro. Hopefully the camera will zoom in on my Casio Gold Calculator watch that I got from ShelfLife, and really bring retro to life.
Maybe I should reinvent myself as a retro electronics brand? Is that more meaningful than strapping a retro electronics brand to your wrist? Sometimes 'always pushing for concept' is a lot of work.
Maybe I should be more subtle, and wear some Coverse High-Tops with a flouncy ballgown (a visual contradiction / irony / the tension of opposites), thereby telling ppl that even tho I win gold Loeries and wear ballgowns and shiz, I am still able to keep it real in my All Stars, while retaining township cred (important for a white girl).
I would have to practise my nonchalant shrug. Need to keep it real in my All Stars.
It’s all a bit much to think about right now. Maybe y’ulle have some cool gimmick ideas that you can send me, for which I won’t credit you but will use in order to advance my social standing and industry credibility. Mail me.
How to Not Keep It Real in your All Stars. For shame, this bro is a 90s surf brand, not a retro electronics brand.
Posted in advertising, Africa, creatives, fashion, innovation, office fun, personal branding, The Loerie Awards
Tagged accessories, advertising, agency christmas party, Cape Town, casio, copywriter, creative gimmick, electronics brand, gold calculator watch, how to keep it real, interns are for mounting, king james, life's a pitch, mybrandedlife, network bbdo, retro clothing, sharp, shelf life store, sneakers, sony, south africa, stage gimmicks, stickers, the law of attraction, The Loerie Awards, wear converse with ball gown, winning awards
this is a pretty alt post, but hey. nicole got a parcel of rad shiz from a friend of hers who is teaching English in Japan. if you’re a Japanese person, you’d probably think it was filled with junk. but to us cool-arb-stuff-starved saffers, it’s like a gold mine. a pot of happy at the end of the rainbow. or just a pot, with hello kitty’s face on the side. here’s some of the loot.
At first we thought it was wasabi flavoured kit kat, but the salty aftertaste soon taught us otherwise.
Mmm. The chocolate is green, and tastes like salty white chocolate.
OMG! Sushi stickers!
Some lost in translation sticker goodness. Make Love! Have a nice f*ck!
Hi-fi badge. To be placed next to Thundacats badge and Bionic 6 snap bangle.
OMG! Stickers of everyday stuff like hamburgers, except really small and therefore cool!
Happy Time is not free (please note the copyright sign) but I will pay for happy on a sticker.
Nicole is sideways but only because it is easier for her to bath in the happiness of the JP parcel.
Posted in confectionary, cool stuff i like, creatives, free stuff, people i work with
Tagged alt, badge, boombox, cool stuff from japan, engrish, fast food, green chocolate, hi fi, japan parcel, lost in translation, mybrandedlife, nestle, nicole redelinghuis, salty chocolate, seaweed sushi, south africa, stickers, sushi, teaching english in japan
these ginger sweets are awesome and quite spicey. from the chinese shop in town.
then this incredibly strange cat stationary arrived in the post for me, from a childhood friend living in korea who knows i like lolcats. Choo Choo Season II (they clearly have ‘seasons’ within their stationary series) is done with such detail and filled with delightful choo-isms one feels the need to warn the folks over at Hello Kitty. i spent about an hour laughing about it. a good way to start a week.
and this is lauren beukes and matthew brown’s kitchen – stunning, though the whole house is stunning.
Posted in Cape Town, confectionary, cool stuff i like, design, popculture, sunday night
Tagged , cat, childhood, chinese, choo choo, cool stuff seen around, diary, friend, ginger, illustrations, korea, mybrandedlife, sam, season ii, stationary, stickers, sweets