“Felix Laband is a smack-head who gets little innocent girls addicted to smack then fucks off onto the next innocent little girl.”
– Cape Town Professional Local Celebrity / Singer / Rapper Max Normal, from his interview on facebook. Felix vs. Watkin Tudor Jones – IT’S ON.
Felix - Serial Crack Converter (accused).
Posted in Cape Town, LOL, popculture
Tagged Cape Town, celebrity, cool kids, electro DJ, felix laband, heroine addict, interview, little girls, max normal, music industry, smoking crack, street, waddy jones, war, watkin tudor jones
okay, i might be a million years late here, but i have just been introduced to Addictlab by a reader. From what i can tell, Addictlab is another creative gathering, except it’s got a lot more purpose than some of the stuff that’s out there. one might compare it with a property like Pecha Kucha, except it does a lot more than showcase opinions via an aggrandised brainstorm.
it has 2 sides to it: a creative side and a business side.
if you’re a creative, you sign up and put your work and inspiration on the site. depending on the needs of the active projects, you will be called upon to brainstorm and work in a freelance capacity. if you’re a business looking for a creative solution, you browse through the work that’s been done and can use what you like as reference. you then brief addictlab, and they brief their creatives, and together you come up with a solution. the solution can be anything from a first-phase brainstorm to a fully executed ad campaign to a street squad who hit the town with stencils to the development of a new product entirely. it connects brands with young, creative people who offer a very real service: they engage with your brand and make it their own. Addictlab also offers research and insight services, which makes complete sense.
i would love to see how this works in South Africa, where it seems to be now open for business. i’m signing up as we speak. watch this space.
Posted in collaborations, consumer collaboration, cool stuff i like, innovation, NPD
Tagged addictlab, better than, brands, business, consumer collaboration, creative, creative industry, freelance, generate, graffiti, hive, hub, ideas, innovation, instant grass, logo, marketing, mybrandedlife, new product, pecha kucha, product, professional, service, south african, street, workshare, youth
Mark, Reijer and I went to the Jitsvinger & ETC performance at 14 Hope Street last night. the venue isn’t the best for MCs since it’s a hall and it makes the sound bounce around and echo and you don’t get to hear the best of what they’re saying, but it was an energetic performance no less. partially charged by the energy of the ardent fans who were clearly there to recite every lyric word for word, the rest of the crowd was a strange mix. in fact, there was a granny who outdid everybody in terms of stamina and enthusiasm when it came to dancing. to me it seemed like a mix of family and close friends, made up by a bunch of youngsters i didn’t recognise, which is not something that usually happens in Cape Town.
Mark and I were hypothesizing that if we didn’t recognise anyone, it can’t be populated by the usual advertising crowd, therefore maybe Levi’s was actually reaching its market? rather have fewer on targets (the hall wasn’t even half full) than lots that miss the target. quality over quantity. got some pics:
jitsvinger, moments before he mimicked pulling a gun on me. seriously. freaking artists:
huge cuervo presence at the bar, with brands like Bell’s Whisky (WTF? Demographic brain freeze perhaps?), Smirnoff Spin, Storm, Heinekin and Windhoek bringing up the rear.
more crowd vibes
Posted in Africa, alcohol, ambassadors, branding, Cape Town, fashion, music, parties, popculture, retail, SA "street", SA cool kids, sponsorship
Tagged 14 hope street, activations, alex, bad sound, bell's whisky, brand, branding, Cape Town, coloured, converse shoes, ETC, event, gangs, gold tequila, heineken beer, hiphop, jitsvinger, jose cuervo, levi strauss, levi's young guns, mark stead, mitchell's plain, mybrandedlife, new talent, original music, party, rapper, reijer van der vlugt, retail, rhyming, smirnoff spin, smirnoff storm, south africa, sponsorship, street, township, white rapper, windhoek lager, young musicians
some graf found in gardens. believe it’s the work of milkitost.
and then i found this on my phone, took it at gardens centre around Easter time. would you not be frightened to death of this if you were a kid? looks like it’s about 50 years old.
Posted in Cape Town, popculture, SA "street", seen around town, shopping
Tagged alex, art, Cape Town, easter bunny, freaky, graf, graffiti, it's free, milkitost, mybrandedlife, smile, street, the bin, weird
a local version of lastnight’sparty, introducing we-are-awesome.com. flipping rad, ek se.
Posted in ambassadors, arts and culture, Cape Town, cool stuff i like, fashion, johannesburg, parties, photography, popculture, Pretoria, SA "street", SA cool kids, youth
Tagged andrew berry, biscuit mill, Cape Town, cool kids, culture, design, fashion, independent, johannesburg, labels, mybrandedlife, old castle brewery, Pretoria, shaun sasson, south africa, street, underground, we-are-awesome.com, youth culture