are you ready? now that American Apparel’s gone Authentic African (they should change their name) on America, you can bet there’s going to be a backlash. when i look at this i wonder what kind of person will buy and wear these clothes. maybe The Cobra Snake since he has been on a mission to print T-shirts for kids in Africa so they can be cool, too. maybe Paris Hilton would buy the boob tube for her trip down here when her Madden brother played in Africa, except that has already happened. Maybe all the rich Nigerian kids will buy their own patterns in another country when they do their yearly shop overseas and bring back stuff for their friends to buy (see how i slipped in that free nugget of market research info in there? i do that a lot, if you’re observant you should see loads of free ‘research’, like free love, on my site).
Afrika with a 'K' - now in fashion.
i was just thinking it would be really cool to bring out a Jacob Zuma range which is the same as what you see here except they throw in a really short skirt that shows your knees (American Apparel fans will be pleased to know that in AfriCa, if you show your knees, it means you’re a dirty slut who’ll have sex in exchange for money – which is a LOT easier than the American equivalent where you actually have to flash your hoo-hoo when you’re getting out of your limo).
i was also thinking they should make a print of the AIDS virus because that is very much in fashion in AfriCa (seriously, almost every 3rd person has it. How far will you really go to be cool, American Apparel fans? only those who have REAL COOL AMBITION will make it to this level. you have to really WANT it.).
The AIDS print. This season's must-have in AfriCa. Flannel is so last century.
Anyway, it’s actually awesome to have some of our indigenous stuff getting respect in mainstream retail outlets world wide. big up to AA.
Posted in Uncategorized
Tagged african, african range, afrika, aids, american apparel, basic instinct, be cool, benji madden, bespoke, boob tubes, britney spears, clothing, dresses, flashes vagina, free market research, insight, jacob zuma, kids in africa, kikoi, leggings, lindsay lohan, microscope, mybrandedlife, no panties, paris hilton, picture, shaven, skirt, south africa, stripes, t shirts, the cobra snake, traditional, upskirt, virus, vlisco, woodin
Love Jozi, a fashion label i’ve been watching for a while is now online. they have a bunch of super cool stuff, ranging from clothing to collaborative wallpaper. i’m a fan.
Posted in cool products, fashion, johannesburg, popculture
Tagged clothing, cool tops, fashion, independent label, johannesburg, love jozi, mybrandedlife, south african, t shirts
so we had a IG writer’s dinner to welcome some new grasses and get to know some of our current grassing superstars. we made a lot of noise and annoyed our waitress at Bacini thoroughly. Amu, our regional manager if Jozi and the new producer on Sbu’s morning show on YFM, managed to make it down to spend some time with us, too.
it was also Jacky’s birthday. Jacky helps us out all the time. we’re not sure why, but it must be out of the goodness of her heart. so we threw her a little party at the office with some fantastic carrot cake from Limnos, and we gave her this T-shirt. we know she’s been waiting for it all her life.
and then this is just a rad hoody i found on Ricky Lee’s back. Ricky runs a super cool company called Word of Art, as well as a clothing label you might have heard of called Muthaland. he also has a company called writeonafrica, which does commission based graffiti.
Posted in Cape Town, grasses, instant grass, people i work with, SA cool kids
Tagged alex, amu mathebula, bacini, birthday, cartoon, dali thembo, dinner, fashion, grass, hoody, instant grass, jacky meire, kloof street, mak nhlatla, muthaland, mybrandedlife, perm, priscilla daniel, reijer van der vlugt, ricky lee gordon, ruth harris, Sbu, sive booi, south african, t shirts, word of art, write on africa, YFM