on friday we all got chased out of the studio and told to meet at a door on the side of the Newlands Rugby Stadium. for those of you who abhorr rugby as much as myself, this was a bit like being told to meet at the Red Door in Woodstock. not that i know what the Red Door is. maybe it was Yellow Door?
Mallix: above the rules.
anyway, we were taken into the bowels of Newlands, and treated to a career peptalk that went something like, Work Harder, Win More Awards, Make Ideas That People Notice, Win More Awards. which got us all really inspired, so we ran out onto the field and practised our ambition lunges:
Ambition lunges are a very if not THE most important part of your workout, so be sure to factor them into your training schedule.
fair enough. What i enjoyed most was being exposed to what the JDR Creative Directors believe to be legendary work. all too often you get used to work getting bombed or approved, but you don’t really know what appeals to the people approving your work. Jo showed us a lot of fashion-related ideas. Ross showed us some of the old Musica work, which was simple but great. And Livio showed us this really long video about Ferrari… (No he di’nt!) Yes, he did.
Random picture of rugby stadium so you can pretend you were there.
once we’d been inspired, we were all tasked with brainstorming a billboard for Hyundai, along the lines of 2010 if we felt so inclined. watching a bunch of indoorsy creative types pitter-pattering-cigarette-puffering around an empty rugby stadium did bring the LOLs a bit. then, we all painted our ideas up on a giant canvas that was set up inside.
Pushed to our limits by the introduction of unconventional scamping media.
Our staid ways of conveying ideas are obliterated as we adjust to this new way of communicating with those judging our work.
Jarred gets fully into it while everyone else gets into the butternut samoosas.
Good times, good times.
Posted in advertising, cars, creatives, innovation, office fun, people i work with, The Loerie Awards
Tagged advertising agency, alex van tonder, awards, brainstorm, canvas, Cape Town, corporate, creative excellence, D&AD, fun, insider, inspiration, jo thomas, livio tronchin, loeries, mybrandedlife, newlands, painting, pep talk, ross chowles, rugby stadium, south africa, team building, the jupiter drawing room, winning awards, work, yellow pencil
every friday we get a half day off and every second friday we spend a few hours out of that half day discussing how can do our jobs better. one person has to give a talk / workshop, and last friday it was jason’s turn. he got us to play this Client-Agency game, which goes something like this:
you have 2 teams. in each team one person is a client, one person is the agency, and one person is the fairy godmother. the client has to perform a task (in this instance, blow up a balloon) but they are unable to use their arms – the Agency has to stand behind them and tell them what needs to be done. see exhibit A:
once they’ve performed the task, thefairy godmother, placed on the other side of the room,has to direct both blindfolded client and agency to where they are. then client-agency teamhas to pull the fairy godmother (identified as the person wearing the hat) back to their ‘office’, see exhibit B:
then the faiy godmother has to throw marshmellows at the client-agency team. first team to finish the marshmellows wins. please note that while this looks frivolous and just plain awesome it is the closest reinactment to life in advertising as it’s possible to get with a bunch of masks and balloons and is not to be taken lightly. then we got down to our meeting, presided over by well known and respected Ian Calvert (see below):
Posted in instant grass, office fun, people i work with
Tagged advertising, agency, balloons, client, fairy godmother, friday, game, instant grass, jason stewart, marketing, masks, mybrandedlife, team building