phwhoar. have any of y’ulle out there heard of rapid prototyping? it’s got to be some of the most exciting technology on the planet right now. and i say this fully aware of the fact that the new MacBook Pros are out. Rapid Prototyping is a fancy way for saying “printing 3D objects”. as in, design a house, a car, a plane – anything (within a certain size, of course) – and this machine will “print” it in layers and ta-dah! your design is now real. in 3D. just like that. we have an example in the studio at the moment, that is why i’m all a fluster:
Man created man in the image of... man.
If you look closely, you can see parallel lines running down the bust. These are the layers in which it was ‘printed’ with plastic. This one was printed from the back of the head as the bottom, working up to the nose.
Rapid prototypes aren't built with the ability to speak or feel emotion or interact in any way. Which means you have to reach out to them. Hopefully they will be printing fully functional feeling human beings in a few years.
we’ve been getting to know the technology for a campaign we’re working on. there are only 2 machines that do this in the country, and i think about as many people who know how to operate the technology. all i can think about is making stuff for my house. making shoes. making funny hats. you could make a new hat for every hour of the day. i mean, is this rad, or is this rad?
We discovered Livio's loose resemblance to prototype dude. The only difference is in their noses. And now you noses.
Posted in cool stuff i like, design, technology
Tagged 3D modelling, 3D printing, better than, campaign, livio, mock ups, model building, mybrandedlife, new macbook pro, new techniques, plaster casting, printing technology, rapid prototyping, the jupiter drawing room
on friday we all got chased out of the studio and told to meet at a door on the side of the Newlands Rugby Stadium. for those of you who abhorr rugby as much as myself, this was a bit like being told to meet at the Red Door in Woodstock. not that i know what the Red Door is. maybe it was Yellow Door?
Mallix: above the rules.
anyway, we were taken into the bowels of Newlands, and treated to a career peptalk that went something like, Work Harder, Win More Awards, Make Ideas That People Notice, Win More Awards. which got us all really inspired, so we ran out onto the field and practised our ambition lunges:
Ambition lunges are a very if not THE most important part of your workout, so be sure to factor them into your training schedule.
fair enough. What i enjoyed most was being exposed to what the JDR Creative Directors believe to be legendary work. all too often you get used to work getting bombed or approved, but you don’t really know what appeals to the people approving your work. Jo showed us a lot of fashion-related ideas. Ross showed us some of the old Musica work, which was simple but great. And Livio showed us this really long video about Ferrari… (No he di’nt!) Yes, he did.
Random picture of rugby stadium so you can pretend you were there.
once we’d been inspired, we were all tasked with brainstorming a billboard for Hyundai, along the lines of 2010 if we felt so inclined. watching a bunch of indoorsy creative types pitter-pattering-cigarette-puffering around an empty rugby stadium did bring the LOLs a bit. then, we all painted our ideas up on a giant canvas that was set up inside.
Pushed to our limits by the introduction of unconventional scamping media.
Our staid ways of conveying ideas are obliterated as we adjust to this new way of communicating with those judging our work.
Jarred gets fully into it while everyone else gets into the butternut samoosas.
Good times, good times.
Posted in advertising, cars, creatives, innovation, office fun, people i work with, The Loerie Awards
Tagged advertising agency, alex van tonder, awards, brainstorm, canvas, Cape Town, corporate, creative excellence, D&AD, fun, insider, inspiration, jo thomas, livio tronchin, loeries, mybrandedlife, newlands, painting, pep talk, ross chowles, rugby stadium, south africa, team building, the jupiter drawing room, winning awards, work, yellow pencil
wow. i have to say, i am impressed. from ramshackle seaside event to slick sunny extravaganza, The Loerie Awards finally grew into all its potential this time round. i think one’s experience of the awards depends on a number of factors, including where you’re staying, who you’re with, etc. This year we stayed slap bang in the middle of Margate in the flats about the Rondevoux Mall, which made access to shops, the beach and ceremony exceptionally easy, and thus we had a great weekend. the weather in Margate was sheer perfection – not muggy, very sunny and the water was warm and swimmable, so i managed to fit in a mini seaside holiday in the off-time. the rest of the time was spent catching up with people i haven’t seen in ages, which is a large part of what makes going so much fun. here are some of my pics, i will add a few more later. oh, and here’s the link to the saturday winners and the sunday winners.
before we left, we made a whole bunch of enlarged Jason faces. Jason works with us in client service, and in his spare time he is a paramedic and a bit of a dork. we like to make fun of the fact that he never doesn't pull a blue steel face in photos. we also like to make fun of his 'Safety First' policy.
We even got Jason to stop freaking out long enough to embrace his faces in a totem pole formation.
We made the Mugg & Bean waiters quite nervous.
Digital won a whole bunch of awards on Saturday night, which made people say things like "We really need to get into digital,". Hmm. Rather late than never, I guess.
I was really impressed by the various screens on the stage. A vast improvement from just 2 screens with a barely legible powerpoint presentation on it. This actually looked good, and you could see the work, which is what we were there for, after all.
More stage prettiness.
Arguably the biggest awards (Television Grand Prix) went to King James for the Allan Gray ad, "Beautiful". I think they deserved it.
This is an action shot I managed to capture during our Friday night braai in Margate. At some point someone threw breadrolls, which resulted in a fully fledged food fight. Here we have a precious shot of the tomatoes landing on Michael's head.
Me and Jean, who is now a designer at Grid.
Christian, Brandt and me. Thunda.com was everywhere, capturing the memories you'd rather not have.
Rei and Mark on the beach, where we found respite from the loud and bad house music at BackLine.
Looking a little sunburnt, I found Jen lurking at the back of Backline.
Posted in advertising, alcohol, internet branding, my real life, online, parties, people i work with, The Loerie Awards
Tagged advertising, alex van tonder, awards, backline, beach, big face, brandt, Cape Town, christian, digital, fun, gold dress, grand prix, great, grid, jason yankelowitz, jean du plessis, jenny, king james, KZN, Margate, marketing, Media 24, mugg & bean, mybrandedlife, photos, production, SABC, safety first, seaside, show, south africa, stage, the jupiter drawing room, The Loerie Awards 2008, thunda.com, town