Tag Archives: v&A waterfront

pop-up retail: sounds rad, looks bad

‘pop-up retail’ is one of those annoying phrases that marketers have been throwing around strat sessions for a good 5 years now, and i see on cherryflava that puma has finally gone and produced their very own pop-up store at the V&A waterfront. while the phrase ‘pop-up retail’ might make 2 bit strategic consultancies feel very innovative and vital to the brands they are trying to enhance, it doesn’t impress me. and while i may be wrong here, i don’t think it impresses the consumer, either.

like husky dogs, pop-up retail is a first-world import that doesn’t sit well here. sure, in a country like sweden, which has all but obliterated the bottom half of maslow’s heirarchy of needs, putting an expensive brand in a prefab shack does come off as novel. zany. funky. but in this country, which might as well be renamed ‘Shack City’ over South Africa, a prefab container just doesn’t come off as impressive. does this make you want to walk inside and spend a lot of money on tracksuits and shoes?

Wow! Glass doors! Corrugated steel walls that look like shit! Man i cant wait to shop here.

Wow! Glass doors! Corrugated steel walls that look like shit!

i also wonder why they put a pop-up store at a location that already has a real store. a real store in a real building. maybe it’s because no one goes to the new fashion wing at the waterfront? or maybe it’s because the cool coloured kids who work behind the counter in the real store are holding it hostage by refusing to turn the bad music down? maybe it’s because young hip consumers see a brand that has only one store as being ‘poor’ and therefore non-aspirational? sigh. Gen Y are so complicated, so demanding. i don’t even understand myself some times. let’s look some more at the crappy store:

Hey, isnt this enticing? My eye is drawn to the hazard tape at the top. This place looks cooking and dangerous. Wish all my lifestyle brands could look like this.

Gonna cut myself on the metal so i can feel one with the store.

yeeeeeah. remember kids, just because Puma jumps off a building, doesn’t mean you have to, too.

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weekly roundup: stuff’s going down

phwhoar. been away from the computer doing all sorts of things. spent the morning with a company called Kunye which is a company run by a lady by the name of Allison. it’s her personal mission to create jobs / recycle plastic bags. and by the looks of things Kunye’s doing pretty well.

Funky chicken. Southafricanlanders know these chickens well - theyre on many a street corner. Kunye sources the guys who make them and structure commissions and shiz. Apparently they get loads of overseas orders. Very cool.

Funky chicken. Southafricanlanders know these chickens well.

Cool little reindeer dude.

Cool little reindeer dude.

Cool shoe vibes. All this stuff made from recycled plastic.

Cool shoe vibes. All this stuff made from recycled plastic.

Close up of Chappies placemat.

Close up of Chappies placemat.

then i came across these HUMAN HAMSTER BALLS at the V&A Waterfront. sweet holy mother. if only they’d had these babies when i was little. and you ball around in a pool, no less. actually it’s for the best that we didn’t have these when i was little. i would have spent my whole childhood rolling around in one, and probably a large part of my adolescence too. in fact i’d probably still be in one. hmm. anyone know where you can buy these at cost price?

Hell yeah flipping rad and awesome.

Hell yeah flipping rad and awesome.

Bye mom! See you never!

Bye mom! See you never!

then my friend Jono – who DID spend his adolescence in a Human Hamster Ball – had his birthday on Friday night at Banana Jam Cafe. Banana Jam has a lot of good memories for me, mostly of the days when reggae was the original version of chilled indie/emo music and Cool Running was too ‘young’ for us mature 18 year olds. Going to Banana Jam said you were ‘with it’ enough to know Observatory was actually dirty not ‘arty’. Back then, 2nd Avenue Harfield was at its height of being the Lower Main Road of the Southern Suburbs High School Belt. Then Jack Johnson came on the pirate ships and reggae became what you played in your car at trance parties, if you still went to them, and pretended that hippie was a lifestyle choice and not just an easy way to disguise the fact that you never had any money, and Banana Jam became the home of the Observatory refugees who were cultivating their yuppie. today, Banana Jam is a thriving biome of post-trance-head-young-professionals-who-live-in-town-but-like-to-get-in-touch-with-their-roots(ie. get drunk where no one will recognise them)-from-time-to-time.

My friend Jono. He has outgrown his Hamster Ball as a character prop and has instead embraced the Jason mask. This tells the world that he has a ruthless side yet values the loyalty of his true friends, all of whom know what he looks like yet accept him no matter what kind of plastic appendage he chooses to embrace depending on his mood.

Exhibit A: My friend Jono. He has outgrown his Hamster Ball as a character prop and has instead embraced the Jason mask. This tells the world that he has a ruthless side yet values the loyalty of his 'true friends', all of whom know what he looks like yet accept him no matter what kind of plastic appendage he chooses to embrace depending on his mood.

Before the Banana Jam madness, the agency went to lunch at The Fat Cactus. The Fat Cactus vibe is somewhere in the middle between Cool Runnings in Obs and Banana Jam in Harfield. By that I mean Fat Cactus is like the awkward teenage years of regular drinking holes, frequented by the company I work for partly because they are close by, but also because if one of us (hypothetically say, Nicole) were to climb up the wall to steal a sign that makes a visual pun out of a pair of chillies and a girl’s bum, and in the process knocks a wrought iron light fitting off the wall, which in turn smashes a large neon bottle sign and causes all the lighting in the restaurant to go out, The Fat Cactus staff will simply ask us if we’re all okay, bring more frozen margaritas and give my boss a free T-shirt. You don’t get that kind of treatment at many establishments.

After frozen margarita jug round 4, Anth, Yollie and Jakkie said they were going to flash their boobs for us. Of course, only Anth had any kind of follow-through on this. Kids, please learn from this. One thing you must NEVER do if you work at an ad agency is tell your colleagues you will flash your boobs, and then go back on your word. Nothing will get you ostracised sooner. Why at this very moment, Yollie and Jakkie can be heard banging in the broom cupboard. But were not going to let them out. They need to be ignored, so they realise they have done something wrong.

After frozen margarita jug 4, Anth, Yollie and Jakkie said they were going to flash their boobs.

Of course, only Anth had any kind of follow-through on this. Kids, please learn from this. One thing you must NEVER do if you work at an ad agency is tell your colleagues you will flash your boobs, and then go back on your word. Nothing will get you ostracised sooner. Why at this very moment, Yollie and Jakkie can be heard banging in the broom cupboard. But we’re not going to let them out. They need to be ignored, so they realise they have done something wrong.

*****************************So anyway************************************

To top off a fine week, I noticed that I got a personal Thank You in the sleeve of the new New Academics album, The Apple. There is nothing quite like getting love from a band, especially a band that I like, and especially a band whose music has been described in critical reviews as ‘hard fucking’. I’m not making that up. You can read about it on their website. Love you too guys.

I 3 PDAs. Spesh from musicians.

I ❤ PDAs. Spesh from musicians.