creepy, but it made me watch it 3 times.
Hey y’ulle. Feeling a little weirded out. Think I’ve lost touch with how I really feel. When I feel something, I’m not sure I’m feeling it because of something inside me, or whether I am being influenced by external factors, such as a viral online marketing campaign. Doesn’t thousands of people singing a Beatles’ song all together make you feel depressed? The following video is NOT for sensitive viewers.
I’m about to buy a new phone, but when I contemplate my future holding an iPhone / BlackBerry / HTC, I don’t feel thrilled and elated, like I should. I feel empty and meaningless, like I’m just a small part of one massive augmented reality campaign brought to you buy KingSaatchilvyCB, sponsored by ExclusiveWorthBookwords.
Wouldn’t really be surprised if ‘life as we know it’ is one big augmented reality campaign, brought to you by the Apple superbrand.
Guess the trick is to break out of ‘modern day emotional constraints’ by doing something meaningful, like going for a hike up the mountain, or ‘picking up the phone’ and talking to someone. Maybe there are even more meaningful things to be done, like ‘imagining rocket-powered unicorns’ or ‘imagining water-melon boats’. I don’t really get this whole ‘imagining’ thing tho. Will maybe get my teenage brother to make a rocket-powered unicorn app for facebook for my phone, or something.
How am I supposed to tell whether I really feel something or not?
Should I post how I feel in my SpaceBook status so as to get sympathy from those of my friends who are drawn to a victim? Or should I conceptualise an integrated campaign on twitter that will ‘generate buzz’ about user-generated emotions?
Wish I could upload emotions and share them with my friends. Not sure my online friends ‘get’ emotions though. Guess if my emotions fell into one of the following categories it would be fine: 1) Sober or 2) Wasted.
BONUS ‘wasted’ 4 YOU: CONGRATS YOU ARE THE 14 BILLIONTH VIEWER OF THIS POST. please accept this pic of 2 wasted chicks kissing. wish you were here.
Will I really not feel better if I buy a phone that is more expensive than I can afford? Think I must be ‘depressed’. Guess I have identified an ’emotional niche’ that can be exploited for capital gains. Will open up my depression as a media space for ads to buy as soon as I can get out of bed. Will use the revenue I generate to buy my new phone. Hope I will be able to appreciate my new phone now that I’ve actually had to work for something in my life.
hey y’ulle. been thinking a lot lately about viral. and ‘content’. about “the nature of the beast”. been doing some doodles on notepads. i found this video:
what do y’ulle think? Give it a rating out of 5, 5 being very’fwdable/extreme viralability. maybe this isn’t even viral and but rather the evolution / next step in personal branding? feel like i’ve got lots to think about.
Nando’s goodness (via 10and5), not forgetting this ad ripping of Julius Malema (head of the ANC Youth League, famous for using Hitler as inspiration for his personal brand).
That’s apparently done by a small agency called Stick. URL anyone? We’re still waiting for Julius Malema to ‘take militant action’ against Nando’s. And then there’s this fantastic collection of election posters also at 10and5 (check it out, it’s hilarious) where you can see this ‘good shepherd’:
and many many more, all here.
you see, y’ulle. the brands wanna get on board with this ‘new social media shizzle’. so they invent a competition where users can submit their ideas for ads. but consumers ❤ porn (human truth). so consumers make porn ads with the brand’s logo, handed to them on a silver ready-made-jpeg-platter (yogisip.co.za). brand bans the porn ad from official site, but not from youtube (youtube is god). general public ignores all the ‘legit’ ads, and sends around porn ad. yogisip gets viral youtube porn ad.
all praise social media, y’ulle.
i feel like i have an obligation to, since it’s one of those things that will be around for a while, spamming our inboxes, spawning rip-offs (even though it’s a rip-off itself), making office eyes google and teenagers all horny and flustered. it’s also a “progressive and edgy youth brand”, therefore worthy of a write-up. but i also feel like blogging about it would make me a lame horny flustered teenager / repressed cubicle worker / clueless member of general public. i think i’ll make this post a warning. Diesel SFW XXX. it’s coming.
so a really cool thing happened last night. the boyfriend and i had heard there would be some sort of ‘happening’ on the corner of Long Street and Wale Street (Cape Town) at 8pm. so we braved the cold to go check it out. upon arrival we saw a small crowd of people clustered on the street corner. we waited around for about 15 minutes and then a laser projection appeared on the side of one of the buildings. the projection was of a graffiti artist, who appeared out of nowhere and started spraypainting the wall. at first it looked realistic, then the lasers started making all sorts of interesting shapes and effects on the words, which read: “Live Unbuttoned.” periodically the guy would disappear and reappear, bouncing over geometric shapes and doing Parkour-type jumping off the walls and roof of the building. then he would start his graffiti over again.
in the beginning were the words. and the words were ‘Live Unbuttoned.’
the artist starts playing with lights.
things get a little more interesting on the laser front.
jumping over laser shapes.
missioning around with his materials
and this is where it gets interesting. suddenly, he’s no longer painting, but he’s playing on his mobile phone. next thing a number appears on the projection, and a word to SMS to the number. so we all frantically SMS, and receive a text back instructing us to find the ‘Live Unbuttoned’ truck, which is apparently parked nearby. we spot it in seconds and run across the road and bang on the door. a young guy asks me to show him the text message, and next thing i have a brand new pair of 501s in my hand. fantastic!
if you want to get your hands on a free pair of 501s, i’ve heard that there will be more laser shows in and around Cape Town. And Levi’s, if you’re reading this, please tell me why you didn’t throw any girls jeans into the mix? Because as rad and as cool as this stunt was, i can’t wear a guy’s cut, which makes it a bit of a let-down. How about something for us ladies?
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