Tag Archives: web2.0

a marketing2.0 story told in tweets

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God: “Are you sure the kids will think this is cool?” Jesus: “DUH Dad, sheesh, just trust me will ya.”

a fine example of a very old brand doing its best to keep up with social media, new marketing, theworld2.0. found on Camps Bay, Cape Town, via ideate.

It is important for old brands like Christianity to use young slang and jargon such as facebook. But it looks like God does not fully understand the powerplay that happens in a Facebook friend request. See, God requests MY friendship. And if he doesnt get his attitude right, I will IGNORE him, or even worse, BLOCK him.

It is important for old brands like Christianity to use young slang and jargon such as 'facebook'. But it looks like God does not fully understand the powerplay that happens in a Facebook friend request. See, God requests MY friendship. And if he doesn't get his attitude right, I will IGNORE him, or even worse, BLOCK him.

notes from my googlereader

i’ve only just got into google reader. and if i was completely honest i’d name this post ‘notes from my delicious’ but where googlereader wins is that i actually check it whereas i’m not great at checking my delicious network. we’re busy developing and changes our IT structures at work, and are in the process of building a social networking type system as a brief submission alternative to email for our grasses – very exciting but i won’t say too much just yet as we’re just about to test it. we’re also exploring getting our office onto a google server and synchronising our calendars etc etc so i’ve been playing around with google, and i’m pleasantly surprised.

anyhow googlereader pulls all your RSS feeds from your favourite sites into an email type format, which you can open while you’re logged into your email, so it’s a lot easier than trying to check all those sites again or even remember what they are. here’s what googlereader brought me this week:

oh the irony: a short article about beijing’s fakes market developing its own ‘Silk Street’ brand.

silicon valley insider talks about how perhaps people don’t value music enough to pay for it in any format, on an article on the slowing of digital music sales.

i’ve been talking to a lot of our clients about personal branding lately, and this company that you can hire to get photographers to follow you around as if you are famous is a great example of this trend manifested.

an article about how much of your positioning is in your price tag, especially if you sell wine.

a thought-provoking argument from the guardian about how facebook’s on a mission to take over the world. i mean, how much do we know about the company anyway? (not dissing, just saying)

and then on the topic, this speaks about the popularity of virtual or ‘concept’ products, and how consumers are as much into buying stories as they are things.