Tag Archives: word of mouth

buying a new phone. feeling ‘depressed’. i think.

Hey y’ulle. Feeling a little weirded out. Think I’ve lost touch with how I really feel. When I feel something, I’m not sure I’m feeling it because of something inside me, or whether I am being influenced by external factors, such as a viral online marketing campaign. Doesn’t thousands of people singing a Beatles’ song all together make you feel depressed? The following video is NOT for sensitive viewers.


I’m about to buy a new phone, but when I contemplate my future holding an iPhone / BlackBerry / HTC, I don’t feel thrilled and elated, like I should. I feel empty and meaningless, like I’m just a small part of one massive augmented reality campaign brought to you buy KingSaatchilvyCB, sponsored by ExclusiveWorthBookwords.

The cycle of life (you might remember this from elementary school biology).

The cycle of life (you might remember this from elementary school biology).

Wouldn’t really be surprised if ‘life as we know it’ is one big augmented reality campaign, brought to you by the Apple superbrand.

Guess the trick is to break out of ‘modern day emotional constraints’ by doing something meaningful, like going for a hike up the mountain, or ‘picking up the phone’ and talking to someone.  Maybe there are even more meaningful things to be done, like ‘imagining rocket-powered unicorns’ or ‘imagining water-melon boats’. I don’t really get this whole ‘imagining’ thing tho. Will maybe get my teenage brother to make a rocket-powered unicorn app for facebook for my phone, or something.

How wonderful life could be.

How wonderful life could be.

Truly spiffy.

Truly spiffy.

How am I supposed to tell whether I really feel something or not?
Should I post how I feel in my SpaceBook status so as to get sympathy from those of my friends who are drawn to a victim? Or should I conceptualise an integrated campaign on twitter that will ‘generate buzz’ about user-generated emotions?


Wish I could upload emotions and share them with my friends. Not sure my online friends ‘get’ emotions though. Guess if my emotions fell into one of the following categories it would be fine: 1) Sober or 2) Wasted.

OR

OR

OR

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BONUS ‘wasted’ 4 YOU: CONGRATS YOU ARE THE 14 BILLIONTH VIEWER OF THIS POST.  please accept this pic of 2 wasted chicks kissing. wish you were here.

Will I really not feel better if I buy a phone that is more expensive than I can afford? Think I must be ‘depressed’. Guess I have identified an ’emotional niche’ that can be exploited for capital gains. Will open up my depression as a media space for ads to buy as soon as I can get out of bed. Will use the revenue I generate to buy my new phone. Hope I will be able to appreciate my new phone now that I’ve actually had to work for something in my life.

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secret Levi’s Laser Show & a free pair of 501s

so a really cool thing happened last night. the boyfriend and i had heard there would be some sort of ‘happening’ on the corner of Long Street and Wale Street (Cape Town) at 8pm. so we braved the cold to go check it out. upon arrival we saw a small crowd of people clustered on the street corner. we waited around for about 15 minutes and then a laser projection appeared on the side of one of the buildings. the projection was of a graffiti artist, who appeared out of nowhere and started spraypainting the wall. at first it looked realistic, then the lasers started making all sorts of interesting shapes and effects on the words, which read: “Live Unbuttoned.” periodically the guy would disappear and reappear, bouncing over geometric shapes and doing Parkour-type jumping off the walls and roof of the building. then he would start his graffiti over again.

in the beginning were the words. and the words were ‘Live Unbuttoned.’

the artist starts playing with lights.

things get a little more interesting on the laser front.

jumping over laser shapes.

laser squiggles

missioning around with his materials

and this is where it gets interesting. suddenly, he’s no longer painting, but he’s playing on his mobile phone. next thing a number appears on the projection, and a word to SMS to the number. so we all frantically SMS, and receive a text back instructing us to find the ‘Live Unbuttoned’ truck, which is apparently parked nearby. we spot it in seconds and run across the road and bang on the door. a young guy asks me to show him the text message, and next thing i have a brand new pair of 501s in my hand. fantastic!

if you want to get your hands on a free pair of 501s, i’ve heard that there will be more laser shows in and around Cape Town. And Levi’s, if you’re reading this, please tell me why you didn’t throw any girls jeans into the mix? Because as rad and as cool as this stunt was, i can’t wear a guy’s cut, which makes it a bit of a let-down. How about something for us ladies?

unlikely hero of the week: neville from the cavendish square movies

he’s got a facebook group dedicated to him. reads the description:

“he is quite an icon. If you have been to the movies at Cavendish, you’ll always see him walking around, looking busy and taking your tickets.

He is so cool!”

neville

neville2

go post your sightings of him. and don’t forget Tall Blonde Guy (TBG) from 2oceansvibe and Token Black Guy (TBG) from Shaun Oakes.

night time brainstorm at the office

we got our grasses in to help us brainstorm a new product the other day. it was for an alcohol brand, and to get people thinking with their senses as well as just their brains we got all sorts of fruit flavours, savoury flavours, scents and visual stimulation and just put them out everywhere. we also got crayons and pencil crayons and pastels and paint and lots of paper and even some glitter glue.

ruth sticking stuff up

we got to taste 2 new products – as of yet nameless and without a brand, which is kind of weird, a bit like engaging with a person who has no name. well not really. then we got to brainstorming what we would call it and what we thought it tasted like and what our ideal drinks would taste like and what kind of bottle in would come in. we had some sushi breaks and drank more wine and ended up taking the best of everyone’s ideas and combining them to create… durn durn durn… our collective ideal drink. it sounds like a nightmare to execute, but it turned out surprisingly well, even though it was a bunch of consumers designing a drink. it’s rather refreshing to do this kind of thing with people who don’t work in advertising and brands every day. their thinking is generally clearer and just quite simple. which is exactly what we aim for but tend to spend so much time mucking around with. some pics of the evening:

2 of our lady grasses and priscillaconsumers getting involved with a fantasy brandmore consumer creativitypriscilla, ruth and shirley

Intern Jackie and Portiamy scribblesportia's scribblesserena on the swing (yes we have a swing)for the cameracleaning up at about 10.30 pm