MyBrandedLife(TM)

Reading Comprehension Test

November 12, 2009 · 1 Comment

Hey y’ulz. Read this thrillsome interview with me and answer the following questions based on what you learnt:

1. What is my favourite colour?

2. What is my favourite food?

3. Team Edward or Team Jacob?

4. Am I in love with Eric Northman?

5. Do I prefer chunky or smooth peanut butter?

6. Am I a cat or a dog person?

7. Chocolate or vanilla?

8. Should I ‘go blonde for summer’?

9. True or False: I am a hermaphrobro

10. Should I sue my parents for not getting me a CitiGolf?

Please leave your answers in the comments section. The first person to answer all 10 correctly will win ‘my love & loyalty 4 life’ as symbolised by the fern leaf I am wearing in this picture.


Y’ulz think about that now.


→ 1 CommentCategories: advertising · creatives · insight · my real life · personal branding
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the third coming

November 11, 2009 · 2 Comments

watch and learn y’ulz. WATCH AND LEARN.

→ 2 CommentsCategories: arts and culture · celebrity · cool stuff i like
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still 2 scared

November 10, 2009 · Leave a Comment

2 blog y’ulle. too much pressure. what should i do? should i ‘off myself’? should i ‘do lines off my keyboard’? what to do y’ulle?

Feel like my electronically synchronised life is mocking me.

Think I might have a case of 'The Imposter Syndrome' starring Matt Damon

Am I a PussyCatDoll Song (via being careful what i wish for coz i might just darn got it)?

Gonna do a post about how a healthy lifestyle is how I keep my blog so skinny & that I shun drug use via getting annorexia in protest.

Appreciate your support during this ‘turning point’ in my career. Am well aware it is ‘make or break’ time. Do y’ulz have any advice 4 me as i ‘transform’? Thinking of shaving my head and smacking up a pap. What y’als thank?

→ Leave a CommentCategories: my real life · personal branding
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Has my blogging career peaked?

November 6, 2009 · Leave a Comment

Y’ulz Seth Rotherham from 2OceansVibe reads my blog y’als! He said so on page 78 of December Elle Mag! (not on shelves just yet…be patient.) The one with Lily Allen looking like a naughty l’il slut on the cover.

Page 78! Go!

I could die y’als! Should I die? Should I end it all RIGHT NOW? Has my blogging career peaked? Should I quit now, ‘while i am ahead’? Wow y’ulz. Never imagined this day would come. Srsly. Need to lie down. Need to sit up straighter. Need to … dunno y’ulz. Just need to. Click Here to read a scan of the article. See the full article here. But wait – there’s more. He does it again here.

Srsly y’ulz. Should I die? Can’t handle the expectation. The pressure. Might have to tweet it 20 thousand billion times and post it on my fbook status and RT my fbook status on my blog on twitter ‘just to deal’.

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Letting the love in. Learning to accept love.

November 4, 2009 · Leave a Comment

Still real sad about being deprived of an authentic post-teen-pre-adult experience, but ‘I am willing 2 heal’. Got a CitiGolf in the post this morning y’ulz. Is not a real one, but ‘what is real anyway?’. Is the thought that counts. Is kind of sad that the 1st CitiGolf I eva own is one made out of chalkboard. Whatevs y’ulz.  Y’all can’t take my fake  memories away from me.

Y’ulz, srsly now.

Should I sue my parents 4 not buying me a CitiGolf?

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Should I sue my parents 4 not buying me a Citi Golf?

November 3, 2009 · Leave a Comment

Hey y’ulz. Went for a stroll round the internet. Met the video below in a park. We chatted. I watched the video. Then the video said ‘See ya round’ and let someone else watch it. Little slut. Sorry – I didn’t rly mean that. Am just ‘feeling hurt’ that I cannot share the branded ‘rite of passage experiences that accompany driving a citigolf’ as expressed in the video by this ‘highly agreeable chickbro with nice soft boobs’.



Y’ulz, am rly rly bummed that I never had a CitiGolf, and now they’re not even making the car anymore. H8 my life. H8 my parents. Wish they’d ‘shown some tough love’ when giving me my 1st car & got me a ‘piece of plastic crap’ Citi that ‘fell apart slowly’ instead of a brand new Corsa Lite that ‘started 1st time every time all the time’. Feel ‘totally deprived’ of an authentic ‘coming of age’ experience via driving an Opel.

Fuck-my-so-called-post-teen-pre-adult-life y’als.

A memory I could have had, but NO.

Anyone else feel this way?

Another memory that could have been mine. H8 my life.

Really wish my parents ‘hadn’t trusted me for shit’ & bought me a Citi because ‘I was bound to write off my first car anyway’ (I did, but it was a Butler’s Pizza dude’s fault, not mine). Wish I never had such ‘free thinking parents’ who let my boyfriends stay over in my room instead of forcing us to ‘dry-hump on the roof of my Citi Golf’. Wish my mom hadn’t ‘slapped me on the pill as soon as I grew hips’ so I could have had an authentic ‘pregnancy scare while wrestling with the choke on my Citi Golf’. Feel like the Corsa roof is ‘too high to confuse with the bonnet’ in any case.

Fuck-my-so-called-post-teen-pre-adult-life.

Yet another important part of 'growing up' snatched from me. Want 2 die.

Another memory snatched from me. Want 2 die.

What do y’ulz think? Should I sue my parents? Should I ‘seek treatment for my past wounds’? Should I ‘let the healing start’ by making a fake video of fake memories of my Citi Golf? In so much pain right now.

→ Leave a CommentCategories: SA "street" · advertising · cars · cool stuff i like · personal branding · seen around town
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WHAT IS THIS?

November 2, 2009 · Leave a Comment

Y’ulz, went to Milnerton on the weekend. Was rly scary. Y’all ever been there? Wish someone had warned me. Went to “go fetch my ID book which was stolen 1.5 years ago and was found by an old lady in a Reader’s Digest in the pensions office in Milnerton”. Is that not the biggest mindfuck? Read it again: Went to “go fetch my ID book which was stolen 1.5 years ago and was found by an old lady in a Reader’s Digest in the pensions office in Milnerton”.

Mind. Fuck.

This is Milnerton. Frightening.

But more frightening even than this, is this THING I found. WHAT IS THIS? Found it outside the guest house next door to On The Rocks Restaurant. Thought it might be some Halloween fun but there was no reference to Halloween near it. Seriously y’ulz. WHAT IS THIS?:

Is it a tokoloshe? A "Zulu Orc"?

Let’s take a closer look.

WHAT IS THIS???

WHAT IS THIS???

I need to lie down.

→ Leave a CommentCategories: Cape Town · arts and culture · my real life
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Which faded international celebrity should i humiliate (via writing them into an ad?)

October 30, 2009 · Leave a Comment

Ice ice... baby? More like grown man? Middle-aged dude? "Ice-Ice Middle-Aged dude." Has a ring 2 it.

A new trend is slippy sliding round the S-Africanland advertising ideas adoption curve y’ulz. Am HUGE proud of Ogilvy CT for starting it. Y’ulz are geniuses. This trend is called:

“Humiliate a faded international celeb via writing them into an ad”.


Loves it. Can’t wait 2 humiliate my own faded international celeb. Who d’yulz thanks it should be?

Stephanie "I did meth to cope with the lameness of Full House" Tanner?

Stephanie "I did meth to cope with the lameness of Full House" Tanner?

Miyam Balik aka Blossom? She'd be gr8 in an ad 4 'how rad it is 2 be jewish' (via her degree in neuroscience, Hebrew & Jewish studies)

Think Bob Sagett would be great in a zany ad that is a montage of ppl tripping over vacuum cords advertising a new cordless vacuumer. What u think?

Which faded international celeb would y’ulz like 2 see humiliated?

***UPDATE**** Quick fact-correction here, Jupiter actually started this trend (via Louis Gosset Jnr Snr Mr bro). Sorry y’als, 4got about that. Am HUGE proud of y’ulz for  starting this trend. Y’uls are what legends R made of. Y’ulz can watch one of The First Humiliations (there were 5 involving this faded celeb – they went all out) here:


****EVEN FURTHER UPDATE****

A very good-looking and smart and amazingly awesome hot bro just informed me that ACTUALLY, Jupies didn’t invent this trend. Whomever does the advertising for Silver Sands Casino and humiliated faded Swedish ’star’ Dolph Lundgren via writing him into their advertising invented this trend. Does anyone know what agency does Silversands? Does anyone know who the un-named genius is? Don’t worry Ogilvy / Jupies – y’alls are still early adopters for ‘copying it before the masses copy it’. Still respect / love y’all.

Pls pay me $$$ so I can get health insurance. Kinda 'spent all my cash' when I was young + stupid. Thanks y'all.

→ Leave a CommentCategories: advertising · alcohol · ambassadors · celebrity · music · popculture · tv
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Are there beggars ‘fucking everywhere’?

October 28, 2009 · Leave a Comment

Can you spare some of your online influence?

Y’ulz, this is a srs post. Sometimes I feel, when am driving my Bugatti thru the streets of ‘the most beautiful city in the world’ (Gardens), that there are beggars ‘fucking everywhere’. Think I am kind of over winding down my window BEFORE they approach 2 tell them 2 ‘lean on some other car like that Polo’. FFS y’ulle.

You'd better wash that stump b4 u click on my profile

And as if having to ‘decline stealing from myself 2 give 2 the poor’ on a daily basis is not painful enough, some beggar walked up to my window on facebook 2day (via an internal fbook email) and begged for me to ‘just go to this page and scroll down to the photo of the yam and like it, but don’t open the photo and like the photo, just like the link or it wont count as a vote, so I can win a free yamboat’.
Maybe just send this pic of my child 2 ur mailing list
Y’ulle can imagine my reply.
No, y’ulle actually can’t because I used a word I made up.

I said:

“Fangbags! Did u rly just send me this??????? H8 u.”

Maybe u can fwd round your office or summin.
Srsly. Are there beggars ‘fucking everywhere’? Gonna write my next pro-bono article for the Big Issue about the beggar endemic. Have ‘had it in chunks’. What are y’ulz feelings about this topical issue? Has our social networking society ‘gone 2 the dogs tonight’? is fbook ‘the new Zim’?

→ Leave a CommentCategories: facebook · internet · online
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What should I go as to the Agency Halloween party?

October 27, 2009 · Leave a Comment

Is the agency Halloween Party on Friday. Have pre-filled my timesheets with work so I can ‘get lunch at Garden’s Centre’ while picking up a l’il something a Party Tricks / Mardi Gras / Tinka Tonka Toys. Feel like I rly need 2 ‘bring it’ this yr since the USA took Halloween to a whole new level (via Noah Cyrus aka Miley’s sister aged 9)
Is okay y'als, I'm Christian. The Lord made my body in his image.
Could always recycle my Amy Winehouse costume from the xmas party but will risk creatives saying ‘it’s been done b4’. Dress code is ‘your baddest self’ which is kinda vague (via PR organising a party & not rly getting the idea of “single-minded messaging”).

Fond xmas party memories.

Considering ‘showing some tit’ via saying I’m “dressed as Client Service”, but worried no one will ask me what I’m dressed as (via thinking I rly am Client Service) & will have to drop the words I AM CLIENT SERVICE into casual conversation while ppl stare at my tits & don’t listen 2 what I am saying. Is quite catch-22. Very confused. Will draw a graph.

A graphical representation of the 'excuse 2 dress like a slag' Halloween trend

Don’t rly understand my graph. What are y’ulz gonna be this Halloween? Mike Schalit? John Farqhar? Brian Searle-Tripp? (miss u BST).

→ Leave a CommentCategories: Cape Town · advertising · alcohol · celebrity · my real life · parties · people i work with
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Booking an audio session: the fun continues

October 26, 2009 · Leave a Comment

“A creative from an ad agency books an audio session….. what could possibly go wrong?”

thanks swartperd.

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The study that changed my life: a profbro’s story

October 22, 2009 · Leave a Comment

I am a professor bro. Have studied lots. I have a doctorate, but it never really ‘opened the doors’ I’d always hoped it would. Had dreams of winning a Nobel Prize. Didn’t happen. So bummed. Drank myself in2 a stupour over it the other day at some bar. Met some chick with a short skirt. Said she worked in PR. Said she could ‘make it happen 4 me’. Didn’t rly believe her. She was ‘too pretty 2 be smart’, & the kind of woman ‘I’d never get’. Just wanted 2 die.

Then she called me back the next day. Said she had this ‘gr8 idea 4 a study’. She said ‘Let’s do something big, something with high talkability & buzz factor. Let’s do a study bout how “Cape Town is racist“. That’ll get ‘em  all frothy & will give you industry credibility & media exposure.’ Crazy bint.

Didn’t rly take her srsly coz she’s not an alumni. Don’t take non-academics srsly. Bet she can’t even spell ‘schisms’. Drank some more and passed out in my own puke. Woke up with my face squashed on a Lever Arch File and her card in my hand. Smoked a cigarette. Called her. Gave the ‘study’ a go-ahead, even though she said she’d just get some friends over for drinks and ‘get some sound bytes’ and leave out anything that didn’t sound racist. Drank more until I passed out in my puke again. Hate my life. Just wanted ppl 2 respect me. Thinking of studying further.

Next day woke up with one of my young female coloured students, all naked and passed out next to me in my own puke. Felt a bit better, like ‘my suffering had purpose’ and ‘I was bridging the prejudice divide’ (via fucking & a blackout). Finally felt like I’d made up 4 ‘being born in cape town’. Thought of writing a book about it & calling it ‘Disgrace’ but realised it had already being done (hate u JM).

The phone rang. It was the PR chick. She said the ‘study’ made front page news. Said it was ‘creating a lot of buzz’ and ‘perpendicular trajectory word-of-mouth spinoff’ and that my ‘exposure was high’ and that I would now be a ‘respected profbro’. So relieved. She said my name comes up first if u google ‘cape town racist’. She said ‘the twitter is buzzing with hatespeech about capetonians’. She said ‘now you’re famous!’ Sooooo awesome y’all. Gonna do another ‘controversial study’ soon. Is rly helping my application 4 a study grant that will pay for more booze (ran out last night, pretty bummed). Gonna aim for a Nobel in 2010. Wish me luck.


→ Leave a CommentCategories: Cape Town · funny · insight · research · twitter
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The adventure never ends (via following me on Twitter)

October 21, 2009 · Leave a Comment

Hey y’ulz. Been getting a lot of mails of complaint recently. Not the usual ones about how stupid and offensive I am (love y’all), but mails about how I’m not being stupid or offensive enough. This is because in order to be stupid and offensive I needs to go on wild adventures and ‘let the experience be lost on me’ so that I can become more stupid / offensive / sheltered / arrogant (via and limited to my blog – sorry, this offer is not extended to ‘real life’). So while I am still an advertising blog that ‘leads a branded life’, you can also follow me on Twitter, where I will pour my tidbitty morsels of opinions into your faces ALL DAY. Sometimes with PICTURES. Can you think of anything more AWESOME as to almost be stupidly offensive? Didn’t think so. Click here to request 2 follow me on twitter (have 2 approve you due to dodge ex boyfriends from 10 yrs ago who don’t ‘get the fucking hint’ about what i mean when i say ‘GTF out of my life’ and keep stalking me via twitter, please excuse it). In the meantime, please peruse these pics of my recent adventures to get ‘your branded fill’. XOXO

Went 2 Pinetown recently. Was a trip down memory lane (i grew up in a storm drain in the industrial area. Dont be fooled by the rocks that i got yulz, am still Alex from the block)

Went 2 Pinetown recently. Was a 'trip down memory lane' (i grew up in a storm drain in the industrial area. Don't be 'fooled by the rocks that i got' y'ulz, am still Alex from the block)

Ate sushi at this lil gem on Buitenkant. Eating dinner alone is my new thing. Yulz should try it, you dont have to fuss with all that talking and socialising.

Ate sushi at this l'il gem on Buitenkant. 'Eating dinner alone' is my new thing. Y'ulz should try it, you don't have to fuss with all that 'talking' and 'socialising'.

Been hanging out with friends (via accepting invitations to social events. Is very new to me. Dont have an opinion on it yet but apparently I am doing well so far)

Been 'hanging out with friends' (via accepting invitations to social events. Is very new to me. Don't have an opinion on it yet but apparently I am 'doing well so far')

My shoes on Durban tarmac. Makes me feel like Im home.

My shoes on Durban tarmac. Makes me feel like I'm home.

Got my hands dirty at the Steri Tee Party (via wearing a mask and doing the dragon during a t-shirt launch) on Kloof Street.

Got my hands dirty at the Steri Tee Party (via wearing a mask and 'doing the dragon' during a t-shirt launch) on Kloof Street.

Ryan getting his groove on at Tee launch.

Ryan getting his groove on at Tee launch.

Had some good times at Home Affairs reapplying for my passport that got stolen. Was awesome. Had to stand in queues, only to get to front to be told I had to go back to police station to get case number and pay double. Love Home Affairs.

Had some good times at Home Affairs reapplying for my passport that got stolen. Was awesome. Had to stand in queues, only to get to front to be told I had to go back to police station to get case number and pay double. Love Home Affairs.

What Home Affairs does to ones ankles.

What Home Affairs does to one's ankles (makes you cross them like Dandy Bro)

Made a new friend (via Sweden). Welcome to SA, Therese.

Made a new friend (via Sweden). Welcome to SA, Therese.

Had dinner cooked for me by 2 men (one of whom being the legendary Chris Rawlinson, who makes a mean lamb roast in addition to being a well connected and awesome blogger)

Had dinner cooked for me by 2 men (one of whom being the legendary Chris Rawlinson, who makes a mean lamb roast in addition to being a 'well connected and awesome blogger')

So many adventures. Why wouldn’t you follow me on twitter?

→ Leave a CommentCategories: my real life · twitter
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